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Tag: WIN Expo

North Coast Wine Industry Expo

North Coast Wine Industry Expo

Join us at THE Buying Show for the Wine Industry! The 7th Annual North Coast Wine Industry Expo (@WINexpo) has become an integral event for the North Coast wine industry bringing Sonoma, Napa, Lake & Mendocino Counties together for an all-inclusive Trade Show & Conference. WIN Expo continues to draw the highest caliber exhibitors and […]

By December 6, 2018 0 Comments Read More →
Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.

By October 18, 2018 0 Comments Read More →
Navigating the Changing Landscape of Wine Publicity

Navigating the Changing Landscape of Wine Publicity

Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality – or lack thereof – or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show? The wine is simply a player in the story.

By October 16, 2018 1 Comments Read More →
Local Experts Weigh in on the State of the North Coast Wine Industry

Local Experts Weigh in on the State of the North Coast Wine Industry

What’s been happening in the North Coast wine industry?

Specifically developed for wineries in Sonoma, Napa, Lake, and Mendocino Counties, this conference session will delve into topics for small, direct-to-consumer wineries as well as bigger players with national distribution.

By October 4, 2018 0 Comments Read More →
Oxygen Transfer Rates: Small Amounts Can Mean Big Differences to Wine Sensory Profiles

Oxygen Transfer Rates: Small Amounts Can Mean Big Differences to Wine Sensory Profiles

Gone are the days when screw caps and synthetic cork wine closures automatically translated to inferior wine.

Most industry professionals today agree that technological advances in how wine is sealed have not only protected the contents as well as natural cork, but also created more options for winemakers seeking innovative ways to continually improve their craft.

By September 27, 2018 0 Comments Read More →
Raising a Wine Brand into the Highest Tiers of Luxury

Raising a Wine Brand into the Highest Tiers of Luxury

Eric Guerra is a man who understands that luxury brands must be marketed as such and has built his career in the wine industry by being one of the best at doing just that. When done right, the brand value becomes a constant, a given. There is little discussion of price; the wine is simply worth price you pay to buy it.

By September 20, 2018 0 Comments Read More →
Making the Most of Dwindling Customer Engagement Opportunities

Making the Most of Dwindling Customer Engagement Opportunities

The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct to consumer benchmark report.

By September 13, 2018 0 Comments Read More →
Afternoon Brief, September 7

Afternoon Brief, September 7

Why the Tasting Room Is Dead: Californias traditional tasting rooms are pivoting to more maker spaces, nature immersions and places for all-day casual hangs …

By September 7, 2018 0 Comments Read More →
Your Wine Brand Could Be Lost in One Single Trademark Infringement

Your Wine Brand Could Be Lost in One Single Trademark Infringement

The landscape of the alcoholic beverage industry in the new millennium looks dramatically different than the drinks business of the 20th century. There has been a staggering increase in the number of new private label wine brands for retailers and restaurants, while foreign producers have moved into the U.S. market with new brands at a rate never before seen.

By September 5, 2018 0 Comments Read More →
Package Redesign Flipped Double Digit Decline to Growth

Package Redesign Flipped Double Digit Decline to Growth

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.

By August 29, 2018 3 Comments Read More →
Expanded 2018 WIN Expo Conference Stacked with Wine Business Experts

Expanded 2018 WIN Expo Conference Stacked with Wine Business Experts

The 7th annual North Coast Wine Industry Expo (WIN Expo), the second largest wine industry trade show in North America, has bolstered the conference portion of its program this year to address the increasing complexity of issues facing the wine industry.

By August 27, 2018 0 Comments Read More →
7th Annual WIN Expo Attendee Registration Opens

7th Annual WIN Expo Attendee Registration Opens

Educational component expands along with buying opportunities Healdsburg, CA, August 22nd, 2018 – Wine Industry Network opened registration for the 7th Annual WIN Expo, North Coast Wine Industry Trade Show & Conference, scheduled to take place at the Sonoma County Fairgrounds and Event Center in Santa Rosa, CA, on Thursday, December 6th, 2018. WIN Expo […]

Afternoon Brief, August 10, 2018

Afternoon Brief, August 10, 2018

Napa Keeps a Wary Eye on Monster Fire: Growers keep their fingers crossed as fire devastates vast tracts of northern California …

By August 10, 2018 0 Comments Read More →
Exhibitor Booths Sold Out for 7th Annual WIN Expo

Exhibitor Booths Sold Out for 7th Annual WIN Expo

Waiting list available for companies still hoping to participate in successful annual event Healdsburg, CA, August 8, 2018 – The Wine Industry Network announced today that exhibitor booth space has officially sold out and a waiting list is now open for companies hoping to participate in the successful WIN Expo, North Coast Wine Industry Trade Show & […]

Wine & Weed Session at the WIN Expo Garners Attention

Wine & Weed Session at the WIN Expo Garners Attention

With a panel of local experts converged, the audience had an immediate reminder that the preferred industry term is “cannabis” from moderator Heather Irwin, the Press Democrat’s dining editor and author of the Emerald Report.

By December 14, 2017 0 Comments Read More →