Tag: WIN Expo

Gone are the days when screw caps and synthetic cork wine closures automatically translated to inferior wine. Most industry professionals today agree that technological advances in how wine is sealed have not only protected the contents as well as natural cork, but also created more options for winemakers seeking innovative ways to continually improve their craft.

Eric Guerra is a man who understands that luxury brands must be marketed as such and has built his career in the wine industry by being one of the best at doing just that. When done right, the brand value becomes a constant, a given. There is little discussion of price; the wine is simply worth price you pay to buy it.

The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct to consumer benchmark report.

Why the Tasting Room Is Dead: Californias traditional tasting rooms are pivoting to more maker spaces, nature immersions and places for all-day casual hangs ...

The landscape of the alcoholic beverage industry in the new millennium looks dramatically different than the drinks business of the 20th century. There has been a staggering increase in the number of new private label wine brands for retailers and restaurants, while foreign producers have moved into the U.S. market with new brands at a rate never before seen.

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.

The 7th annual North Coast Wine Industry Expo (WIN Expo), the second largest wine industry trade show in North America, has bolstered the conference portion of its program this year to address the increasing complexity of issues facing the wine industry.

Educational component expands along with buying opportunities Healdsburg, CA, August 22nd, 2018 – Wine Industry Network opened registration for the 7th Annual WIN Expo, North...

Napa Keeps a Wary Eye on Monster Fire: Growers keep their fingers crossed as fire devastates vast tracts of northern California ...

Waiting list available for companies still hoping to participate in successful annual event Healdsburg, CA, August 8, 2018 – The Wine Industry Network announced today...

With a panel of local experts converged, the audience had an immediate reminder that the preferred industry term is “cannabis” from moderator Heather Irwin, the Press Democrat’s dining editor and author of the Emerald Report.

Globally, 2017 saw the lowest level of world-wide wine grape production in sixteen years, Glenn Proctor, Partner at Ciatti Company, told the audience in the opening minutes of the afternoon WIN Expo session Fires & Acquisition: Impact on the North Coast Grape Market. The hot summer affected overall yield, bringing in 3.85 million tons this year. Given the volatility of this agricultural product, Proctor said that “some buyers are changing strategies about how they source their crop.”

Premium winemakers take great care to call harvest at the ripe time, when the most grapes are at the optimal maturity for the style...

WIN donates ten-thousand dollars to #CAWineStrong Healdsburg, CA, December 4, 2017 –The Wine Industry Network (WIN) today announced that the 6th Annual North Coast...