Facebook  Twitter  Linked In  You Tube  GooglePlus  Pinterest

Tag: Wine Packaging

A Combined Authentication and Marketing Solution for Wine and Spirits

A Combined Authentication and Marketing Solution for Wine and Spirits

The idea of Prosurix, a counterfeit detection software, came to long-time wine and spirits retailer Steve Glamuzina about four years ago when he heard about the counterfeiting of the famed Italian wine, Sassicaia, and rampant counterfeiting of other collectible and expensive wines.

By November 21, 2018 0 Comments Read More →
Wine Packaging: Making the Packaging as Unique as the Wine

Wine Packaging: Making the Packaging as Unique as the Wine

A wine maker’s story and heritage is difficult to capture through a label or standard packaging. The true test for making a wine’s story and heritage come to life is to design a one-of-a-kind packaging that blends history and heritage. Most wine manufacturers place great emphasis on getting their labels just right. Their reasoning is […]

Shaping a New, Authentic Brand Identity for Napa Cellars

Shaping a New, Authentic Brand Identity for Napa Cellars

New packaging for Napa Cellars’ latest Classic Collection release reveals a dramatic transformation from its previous use of whimsical imagery. The brand now projects a clean, fresh, yet classic, “Napa” sense of place. While this transformation makes perfect sense given the brand’s namesake location, established equities and 40-year heritage, the brand design overhaul required serious […]

By March 5, 2018 0 Comments Read More →
New Marketing and Patented Anti-Counterfeiting Technology Touches Consumers at Point of Sale and Guarantees Authenticity

New Marketing and Patented Anti-Counterfeiting Technology Touches Consumers at Point of Sale and Guarantees Authenticity

Visualize, if you may, that you have just released a superior vintage wine. You have received great industry reviews and are excited to see how consumers will take to your new offering. In the past, you would have to wait to see how sales are doing to gauge consumer interest. Your sales reps would have […]

It’s What’s in the Bottle That Counts … Or Is It?

It’s What’s in the Bottle That Counts … Or Is It?

The Role of Texture in Wine Packaging. The lab supervisor of a well-known Sonoma County winery approached me recently with a lovely bottle of Cote des Roses by producer Gerard Bertrand…

By May 24, 2017 0 Comments Read More →
CK Mondavi: Rebrand and Doing Business in the Biggest Bracket

CK Mondavi: Rebrand and Doing Business in the Biggest Bracket

Packaging has to two purposes, to protect the product and to sell the product. The second part is more elusive, but no less important in a highly competitive market. The suggested retail price of the CK Mondavi wines is $6.99, which places them in a struggling segment of the market. According to Nielsen the $6-$8.99 […]

By May 11, 2017 0 Comments Read More →
Quest Introduces 12 New Brands as Part of “The Unstandard”™ Collection

Quest Introduces 12 New Brands as Part of “The Unstandard”™ Collection

ORANDO, Fla., April 19, 2017 – Quest, the leading bi-coastal premium bottle packaging company, announced at the 74th Annual Wine & Spirits Wholesalers of America (WSWA) conference twelve new wine and spirit brands that illustrate powerful brand statements using off-the-shelf standard glass bottle shapes. The collection encompasses wine, sparkling wine, sake, gin, vodka, tequila, mescal, whiskey, […]

Helix Closure Combines Tradition with Convenience for a Satisfying “Pop”

Helix Closure Combines Tradition with Convenience for a Satisfying “Pop”

There’s no denying the romance of opening a bottle of wine containing a cork. Peeling back the foil top, inserting the corkscrew, twisting, pulling and then hearing that satisfying pop as the cork comes loose, releasing the perfume of the wine’s aromatics with its promises of good things to come. Ah, yes.

By November 29, 2016 0 Comments Read More →
Quest Wins 2016 Most Innovative Wine Packaging Award

Quest Wins 2016 Most Innovative Wine Packaging Award

Panel of creative and design experts bestow award for best new innovation in design to the technology leader in wine and spirits bottle decorating. Napa Valley, California (August 17, 2016) – Quest, the leading bi-coastal bottle packaging company, was awarded the 2016 most innovative wine packaging award among a broad spectrum of diverse entries at this […]

By September 2, 2016 0 Comments Read More →
Strategic Design Invigorates Brand Health

Strategic Design Invigorates Brand Health

“Clients call us when they need to revive a tired brand or bring a new brand to life, on the label and on the shelf,” says Ed Rice, Affinity Creative Group’s Director of Brand Strategy and Client Development.

G Ink Capabilities Showcased with Wintersun Labels and Capsules

G Ink Capabilities Showcased with Wintersun Labels and Capsules

G3 Enterprises are continuing to develop their G Ink technologies and have displayed label and capsule designs utilizing the bichromic, thermochromic, and photochromic features of their inks at the Unified Wine and Grape Symposium for the last two years. This year, G3 Enterprises partnered with Affinity Creative Group, a San Francisco Bay Area strategic branding […]

By February 8, 2016 0 Comments Read More →
Adhesives in the Wine Labeling and Packaging Process: Best Practices

Adhesives in the Wine Labeling and Packaging Process: Best Practices

When is the last time you thought about the role that adhesives play in your winery’s labeling and packaging process? If your answer is “never” or “a long time ago,” you are not alone — but it’s worth the time to take a closer look. Ensuring that you’re using the right adhesive and adhesive system […]

Wine Market Council Issues Their First $10,000 Wine Research Grant to Texas Tech University PhD Candidate Nicholas Johnston

Wine Market Council Issues Their First $10,000 Wine Research Grant to Texas Tech University PhD Candidate Nicholas Johnston

Under the grant Johnston will research how Millennials respond to traditional and less traditional wine packaging and he will present his findings at the 2016 Wine Market Council Consumer Research Conferences St. Helena, CA, June 10, 2015 — Wine Market Council today announced that the non-profit has awarded its first-ever research grant to Texas Tech […]

All American Containers Pioneers Packaging Retail Concept for the Wine Industry

All American Containers Pioneers Packaging Retail Concept for the Wine Industry

Last year All American Containers (AAC) moved to a new location in Windsor with a 35,000 square foot warehouse space and room for their new innovative wine packaging retail store. “We’re like your local hardware store,” says Stephanie Ramczyk, “if you’re bottling and running short on corks, you can drive over, grab a bag off […]

By July 23, 2014 0 Comments Read More →
AstraPouch introduces 750ml soft packaging solution

AstraPouch introduces 750ml soft packaging solution

Wineries can choose from pre-printed and label-ready options ROCHESTER, NEW YORK; May 7, 2014: AstraPouch® announces the launch of the AstroPaq®750, the 750ml version of its proprietary plastic pouch, designed exclusively for wineries. The AstroPaq®750 is available pre-printed, where the entire pouch is printed with the winery’s artwork, or label-ready, where the winery uses its […]