Turrentine President Steve Fredricks doesn’t mince words when it comes to having confidence in his company.
“With more than 41 years in this business, we know the supply side of the wine business,” Fredricks asserts. “The complexities in the marketplace can be confusing and create some real bumps in the road. Our job is to iron out those bumps and help all parties find a reasonable way to move forward.”
Turrentine Brokerage has been helping buyers and sellers of wine grapes to navigate the choppy waters of the industry marketplace since it was founded in 1973. At that time, California was crushing one million tons of grapes per year. That number has grown exponentially – to nearly four million – and with that growth came enormous fluctuations and uncertainties.
“In the wine business there are a lot of moving parts,” Fredricks explains. “You have to look at bearing and non bearing acreage, not just from totals in the state, but region by region. You have to know about a Napa versus a District 12 Cabernet Sauvignon, or a Sonoma County versus a Lodi Chardonnay.”
Arming their customers with relevant industry knowledge and giving them the critical foundations to create solid business partnerships is what Turrentine does best.
“It’s important to look at the market as a whole,” Fredricks attests. “For instance, if I’m selling Chardonnay for $9 a bottle, where is the supply that will support growth of that price point? What’s the spot market pricing for grapes right now? For bulk wine? If Paso Robles is increasing its acreage of Cabernet today, who will be the buyers four years from now? Understanding both long-term and short-term cycles is the basis for good decision-making.”
In addition to ongoing client consultation, Turrentine Brokerage produces an annual, comprehensive industry report called The Turrentine Outlook. The publication contains up-to-date, global market analysis for leading varietals such as Chardonnay, Pinot Grigio, Cabernet Sauvignon, Merlot and Pinot Noir. Fredricks notes that this year’s report includes Zinfandel, Petite Sirah and Muscat varietals as well.
“When they have that knowledge, that type of essential information, our customers have the ability to be ahead of the curve and position themselves successfully into the future,” Fredricks affirms.
For a copy of the latest Turrentine Outlook and more information on Turrentine Brokerage services, please visit www.turrentinebrokerage.com