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Articles

Does Social Media Help Me Sell Wine?

Does Social Media Help Me Sell Wine?

Engaging in social media is like having your own PR department. I like to call it Consumer PR. You are initiating a conversation about your winery and presenting your brand to the public. For small wineries this can be a little scary due to perceived loss of control. Traditional media approaches like press releases, media […]

The ABCD’s of Distributor Selling Logic

The ABCD’s of Distributor Selling Logic

When I was in school, a challenging experience in and of itself, I was an A/B student. I may have some revisionist memory, but that is what I recall.  The further I went in school the better my grades became. I think that I realized that the A/B students got the best teachers, the best […]

Update Your Competitive Analysis

Update Your Competitive Analysis

We all know that part of a good business survival plan is a well-researched competitive analysis. Before you start a business, investigating your competition, their products, prices, marketing and public relations plans, customer service and more in paramount. For many businesses, once the original competitive analysis is completed the demands of creating and running a […]

By August 16, 2017 0 Comments Read More →
New Jersey Wine In Pursuit of Excellence

New Jersey Wine In Pursuit of Excellence

Numbers reflect the improvements – with New Jersey having now increased to 50 wineries and more than 1,000 acres of wine – as do the recent awards – Sharrott’s port-style red called Wicked, made from Chambourcin grapes, won the state’s Governor’s Cup and a double gold in the San Francisco Wine Competition this year. That’s just one example.

By August 14, 2017 0 Comments Read More →
DNA Maps Consumers’ Route to Good Wine Choices

DNA Maps Consumers’ Route to Good Wine Choices

The wine purchase decision is a confusing, anxious moment for many consumers, and a critical opportunity for wine brands. How does, will, should, one decide which wine to purchase when not in a position to taste it first? Many marketing strategies vie for influence over the consumer with critic scores and curation, competition medals, premium […]

By August 14, 2017 0 Comments Read More →
How Effective Is Your Interaction with Customers?

How Effective Is Your Interaction with Customers?

Important points that many businesses fail to consider when they are sending out information to customers, whether that information is through social media, emails, text or even through the mail is: Will customers be interested in this? How much spare time do recipients have to focus on my interactions with them? Are they being overrun […]

By August 9, 2017 0 Comments Read More →

News Releases

6th Annual WIN Expo Attendee Registration Opens

6th Annual WIN Expo Attendee Registration Opens

North Coast buying show expands education and Expo Deals Healdsburg, CA, August 22nd, 2017 – The Wine Industry Network opened registration for the 6th Annual WIN Expo, North Coast Wine Industry Trade Show & Conference, scheduled to take place at the Sonoma County Fairgrounds and Event Center in Santa Rosa, CA, on Thursday, November 30, […]

“Love Stories” Celebrates Local Art – Presented at Madrigal’s Sausalito Tasting Gallery

“Love Stories” Celebrates Local Art – Presented at Madrigal’s Sausalito Tasting Gallery

Art Exhibit Continues California Artist Series with the art of Bay Area Artist Georgette Osserman, A story teller with a world of unique characters August 22, 2017, Sausalito, CA – On Saturday September 9th, Madrigal Family Winery Tasting Salon’s & Gallery in Sausalito will open its 19th exhibition in its Art & Wine series, “Love […]

65-Acre Estate in Santa Ynez, California Featuring Vineyard and World-Class Equestrian Center Selling for $15.95M

65-Acre Estate in Santa Ynez, California Featuring Vineyard and World-Class Equestrian Center Selling for $15.95M

Exclusive Video Tour of Great Oaks Vineyard Offers Glimpse into the Lush Landscapes and High-End Amenities, Including a Lighted Tennis Court, a Pool and an Entertainment Area Santa Ynez, CA (August 21, 2017) – Great Oaks Vineyard and Ranch is a sprawling 65-acre estate that features a fully operational vineyard, sweeping views and a world-class […]

By August 21, 2017 0 Comments Read More →
J. Tech Sales, LLC to become Novozymes Exclusive Distributor in the United States and Canada

J. Tech Sales, LLC to become Novozymes Exclusive Distributor in the United States and Canada

J. Tech Sales has entered into an agreement with Novozymes to become, following a transition period, the exclusive distributor of Novozymes’ enzymes sold into the juice, wine, and olive oil industries in North America The distribution agreement is effective as of 18 August 2017 Since 2006, Novozymes and J. Tech Sales have partnered in other […]

Celebrate California Wine Month in September

Celebrate California Wine Month in September

Raise a Glass to Harvest at More Than 50 Winery Events Around the State SAN FRANCISCO —September marks the 13th annual California Wine Month, and it’s the perfect time to experience the annual harvest season. Wine enthusiasts can enjoy special tastings, festivals, concerts, wine and food offerings and more at wineries and other venues throughout […]

Wine Market Council’s 2017 Rosé Wine Consumer Survey Unveils Motivations and Preferences of Consumers Who Drink Rosé

Wine Market Council’s 2017 Rosé Wine Consumer Survey Unveils Motivations and Preferences of Consumers Who Drink Rosé

New survey takes a closer look at the consumer habits behind rosé consumption and is now available to Wine Market Council Members Yountville, CA, August 21, 2017 – Wine Market Council announced today it has completed its Rosé Wine Consumer Survey, a survey that was conducted to get a closer look at the consumption habits […]

Spotlights

Global Leader in Analysis Offers Full Range of Wine Analyzers and Reagents for 2017 Harvest

Global Leader in Analysis Offers Full Range of Wine Analyzers and Reagents for 2017 Harvest

Randox Food Diagnostics, a global leader in the wine analysis market, announces a comprehensive array of analyzer equipment and chemical reagents available for the 2017 harvest and beyond. Begun as a healthcare diagnostics company in Northern Ireland more than 35 years ago, Randox has continuously reinvested in new product developments and has emerged as a […]

Falcon FrightKites Repel Pest Birds from Vineyards with Amazing Results

Falcon FrightKites Repel Pest Birds from Vineyards with Amazing Results

The practice of controlling nuisance birds in vineyards or other open spaces where they can wreak havoc to business is nothing new. In fact, companies have been attempting to address the problem for decades with repellants like gas cannons, reflective tape, crop netting and other means. But just last year, an innovative concept emerged from […]

Recruiting Top Wine Industry Talent in a Competitive Job Market

Recruiting Top Wine Industry Talent in a Competitive Job Market

As the economy continues to thrive and the unemployment rates decline, it’s become increasingly difficult for employers to attract quality candidates. To succeed in this highly competitive market for talent, employers must utilize the most effective platforms for their hiring needs. Savvy job seekers, whether already employed or not, are ever more selective in which […]

Relationship Building Opportunities at 10th Annual Wine Bloggers Conference in Sonoma County

Relationship Building Opportunities at 10th Annual Wine Bloggers Conference in Sonoma County

Coming into its 10th year gathering Wine Influencers from around the world, the Wine Bloggers Conference returns to its original home of Santa Rosa, California November 9-12, 2017. This year’s conference, already setting a record for attendance, presents a unique opportunity to network among some of the industry’s top influencers. For a look at the full conference […]

Dry Vapor Steam Provides Superior Water Saving, Eco-Friendly Sanitation for Wine Industry

Dry Vapor Steam Provides Superior Water Saving, Eco-Friendly Sanitation for Wine Industry

Begun as a janitorial pressure washer supplier in East Asia 26 years ago, SJE Corporation (US Subsidiary: Steamericas) has evolved into the industry leader specializing in vapor steam machines for a wide rage of business applications around the globe. Yujin Yoo Anderson, Steamericas owner and general manager, credits her father, a marine boiler engineer, with […]

IBWSS San Francisco Is Here – Get Your Visitor Pass Today

IBWSS San Francisco Is Here – Get Your Visitor Pass Today

San Francisco, California. July 26-27, 2017 IBWSS promises to bring about a change in the industry by helping the on-trade sector better understand the opportunities and benefits of bulk and bottled in market wine and spirits. The complete list of conference and workshop speakers have been announced for what will be the first International Bulk Wine and […]

Afternoon Brief

Afternoon Brief, August 22

Afternoon Brief, August 22

Subscribe to the Afternoon Brief   Trending Story: Napa Wine Merchant Accused of Fraud in Client’s Lawsuit Bond investor Jeffrey Gundlach has filed suit against Soutirage for $1 million, accusing the retailer of knowingly selling fake wines… Today’s News: The Genius of Charles Smith and the Land Versus Brand Wine Wars What do you know […]

By August 22, 2017 0 Comments Read More →
Afternoon Brief, August 21

Afternoon Brief, August 21

Subscribe to the Afternoon Brief   Trending Story: Brandy Boom Sparks Gallo Buyout An unreported surge in brandy sales prompted the wine giant to move for boutique spirit producer Germain-Robin… Today’s News: Sonoma County Supervisors to Weigh Disputed Knights Valley Winery Proposal A 10,000-case winery long planned in Knights Valley faces a crucial and possibly […]

By August 21, 2017 0 Comments Read More →
Afternoon Brief, August 18

Afternoon Brief, August 18

Subscribe to the Afternoon Brief   Trending Story: Grapevine Scourge Has Returned to Temecula Valley’s Wine Country The glassy-winged sharpshooter, a flying menace that devastated the Temecula Valley Wine Country in the late 1990s, has made an ominous comeback… Today’s News: A Drink Might Boost Cognition and Creativity, and Potentially Fight Off the Flu A […]

By August 18, 2017 0 Comments Read More →
Afternoon Brief, August 17

Afternoon Brief, August 17

Subscribe to the Afternoon Brief   Trending Story: With New To Kalon Brand, Constellation Revives Legendary Napa Wine Dispute The battle over Napa Valley’s most contested two words – To Kalon – rages on. Is To Kalon a place? A brand? A historical landmark? Certainly it’s a vineyard. But whose… Today’s News: E&J Gallo Buys Luxury […]

By August 17, 2017 0 Comments Read More →
Afternoon Brief, August 16

Afternoon Brief, August 16

Subscribe to the Afternoon Brief   Trending Story: Duckhorn Wine Company Acquires Central Coast Icon Calera Wine Company Duckhorn Wine Company, which includes Duckhorn Vineyards, Goldeneye, Paraduxx, Migration, Decoy and Canvasback, announced today that it has acquired Calera Wine Company… Today’s News: Napa County Supervisors Side with Raymond Vineyards Raymond Vineyards winery won a tight […]

By August 16, 2017 0 Comments Read More →
Afternoon Brief, August 15

Afternoon Brief, August 15

Subscribe to the Afternoon Brief   Trending Story: Red Blotch Rising A new virus that started spreading across California vineyards – and the nation – in the 2000s is under investigation… Today’s News: Another Stellar Sonoma County Wine Harvest Begins Record winter rainfall, a mild spring, a scorching summer and a serious labor shortage are […]

By August 15, 2017 0 Comments Read More →