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It’s What’s in the Bottle That Counts … Or Is It?

It’s What’s in the Bottle That Counts … Or Is It?

The Role of Texture in Wine Packaging. The lab supervisor of a well-known Sonoma County winery approached me recently with a lovely bottle of Cote des Roses by producer Gerard Bertrand…

By May 24, 2017 0 Comments Read More →
More on Sales

More on Sales

When people come into your business do they already know that they are or are not going to buy from you?  The answer to that question is no, they don’t.  How many times have you walked into a business with no intention of buying anything and bought anyway? As a salesperson your job is not […]

The Three Tier System Can Hurt You

The Three Tier System Can Hurt You

I am in NYC this week for the USA Trade Tasting. If you have not been in New York City in May, I highly recommend it. One day it can be sunny and 90 degrees and the next it can be 55 and cloudy. This week we had both. What we also had was 200 […]

Encouraging Sales

Encouraging Sales

There are lots of ways to encourage customers to buy. When considering various avenues to promote sales, there are a few things you need to think about.    There is always a cost involved with any option to promotion your business. Promotion costs either money or time. If it’s not costing you money it is […]

Wine Industry Daughters Celebrate Their Mothers

Wine Industry Daughters Celebrate Their Mothers

The wine industry has traditionally been a male-dominated industry that has followed a patriarchal line from generation to generation. But women have been working in wine throughout history.

By May 12, 2017 0 Comments Read More →
CK Mondavi: Rebrand and Doing Business in the Biggest Bracket

CK Mondavi: Rebrand and Doing Business in the Biggest Bracket

Packaging has to two purposes, to protect the product and to sell the product. The second part is more elusive, but no less important in a highly competitive market. The suggested retail price of the CK Mondavi wines is $6.99, which places them in a struggling segment of the market. According to Nielsen the $6-$8.99 […]

By May 11, 2017 0 Comments Read More →

News Releases

Jordan Winery Debuts its First California Caviar

Jordan Winery Debuts its First California Caviar

Sonoma winery’s chef and San Francisco-based Tsar Nicoulai create reserve batch with a coastal wine country accent HEALDSBURG, Calif. (May 23, 2017)—The luxurious taste of caviar has been a part of Jordan Vineyard & Winery’s elegant hospitality for decades, and the French-inspired wine producer’s connection to this culinary delicacy reaches new heights this month with […]

By May 25, 2017 0 Comments Read More →
Virginia Wine Country Half Marathon Runs on June 3rd

Virginia Wine Country Half Marathon Runs on June 3rd

Sonoma, CA (May 24, 2017) – The 7th running of the Virginia Wine Country Half Marathon, Presented by HomeAway, takes place at Doukenie Winery in Loudoun County on Saturday, June 3rd.  Destination Races produces the event as part of the popular Wine Country Half Marathon series with its six events in North America. It’s the […]

By May 24, 2017 0 Comments Read More →
Rising Star Brinley Shipwreck Rum Adds White Reserve to Line

Rising Star Brinley Shipwreck Rum Adds White Reserve to Line

Distribution to Begin June 1 Glen Rock, NJ, May 24, 2017 — Brinley Shipwreck, one of the fastest-growing spirits brands in the U.S., is adding Brinley Shipwreck White Reserve to its line of small-batch, craft rums. Set to launch nationwide directly after the Memorial Day holiday weekend, Brinley Shipwreck White Reserve (SRP $23) joins a […]

FurmintUSA Roadshow Hits Six States

FurmintUSA Roadshow Hits Six States

Hungarian Furmint Wines Continue to Gain Recognition (Budapest, Hungary – April 30, 2017) – Winemakers from Hungary, under the FurmintUSA marketing initiative, recently completed a promotional roadshow to six states, conducting 38 tastings and participating at the Wine & Spirits Wholesales of America (WSWA) 74th Annual Convention & Exposition. Taking place in the March and […]

Maison Joseph Drouhin Welcomes New President of Dreyfus, Ashby, & Co.

Maison Joseph Drouhin Welcomes New President of Dreyfus, Ashby, & Co.

The Prestigious Wine & Spirits Purveyor Promotes Vice President John A. Caruso (New York, NY) May 24, 2017 – Maison Joseph Drouhin, the acclaimed family-owned and operated wine estate with properties in Burgundy and Oregon, announced today that it has promoted John A. Caruso to President of Dreyfus, Ashby & Co, a leading importer of […]

Garden State Wine Growers Association “At the Vineyard” Show Debuts with Profile of Four Sisters Winery

Garden State Wine Growers Association “At the Vineyard” Show Debuts with Profile of Four Sisters Winery

Cream Ridge, NJ (May 24, 2017) – The Garden State Wine Growers Association (GSWGA), the advocacy organization that represents over 50 wineries, grape growers and associated member companies in New Jersey today released the first edition of its new At the Vineyard show on You Tube, featuring Four Sisters Winery located in Belvidere, NJ. The […]

Spotlights

How IBWSS Provides New Sourcing Tool for Bulk Wine and Spirits Buyers

How IBWSS Provides New Sourcing Tool for Bulk Wine and Spirits Buyers

The IBWSS show in San Francisco in July 26-27 will give buyers and exhibitors a new unique way of sharing their needs and doing business at the show. It is one thing wanting to buy and sell bulk wine and spirits it is another getting your hands on the right volumes at the right price. […]

Innovative Technique Uses Kites to Repel Unwanted Birds from Vineyards

Innovative Technique Uses Kites to Repel Unwanted Birds from Vineyards

The practice of controlling nuisance birds in vineyards or other open spaces where they can wreak havoc to business is nothing new. In fact, companies have been attempting to address the problem for decades with repellants like gas cannons, reflective tape, crop netting and other means. But just last year, an innovative concept emerged from […]

How to Make Your Online Advertising Pay Off

How to Make Your Online Advertising Pay Off

Most people waste most of their online advertising money. Don’t be that clueless chump! Publisher, journalist and former international exec in advertising and PR Lewis Perdue will show you the: 10 ways to get your money’s worth by defining the 2 best things online ads can do, the 3 biggest mistakes that offend viewers, and […]

Sonoma Media Investments Launches Spirited Magazine

Sonoma Media Investments Launches Spirited Magazine

The idea for Spirited comes from the simple observation that, in recent years, the beer, spirits, cider and wine industries have blended. There’s crossover and interest among all sectors, with producers in all fields experimenting with others, whether casually or on a production level. Spirited’s purpose is to share stories, techniques, trends and research in […]

The Precision Approach to Enhancing Wine Flavors with Oak

The Precision Approach to Enhancing Wine Flavors with Oak

Oak barrels are beautiful vessels for wine that also serve the purpose of adding oak characteristics to the wine, but sometimes a winemaker’s vision calls for a specific set of wood flavors and aromas to be imparted to the wine, and to achieve that vision tools of precision oenology like the Boisé oak chips have […]

Spectrophotometer Technology Readies Wine Industry for 2017 Harvest

Spectrophotometer Technology Readies Wine Industry for 2017 Harvest

Randox Food Diagnostics, a leading provider of clinical diagnostic services developed for the wine industry, has created a unique product to simplify the wine analysis process for winemakers looking ahead to the 2017 harvest and beyond. The RX Altona works by utilizing Spectrophotometer technology, which measures the absorption of light in a solution in order […]

Afternoon Brief

Afternoon Brief, May 26

Afternoon Brief, May 26

Subscribe to the Afternoon Brief   Trending Story: Treasury Wine Estates: Penfolds Did Not Hit Rock Bottom in China In a statement sent to dbHK, the company wrote, “A recent news story titled Australian wine brand Penfolds hitting rock bottom in China market disseminated and reposted across online… Today’s News: Viticulture Program at Texas Tech […]

By May 26, 2017 0 Comments Read More →
Afternoon Brief, May 25

Afternoon Brief, May 25

Subscribe to the Afternoon Brief   Trending Story: Wine Industry Racing to Meet $10–$20 a Bottle Demand Consumer thirst for wines retailing for more than $10 a bottle is set to grow with California winegrape acreage for such brands growing by double digits in the next few years… Today’s News: Brown-Forman Should Rethink Spurning a […]

By May 25, 2017 0 Comments Read More →
Afternoon Brief, May 24

Afternoon Brief, May 24

Subscribe to the Afternoon Brief   Trending Story: It’s What’s in the Bottle That Counts … Or Is It? The lab supervisor of a well-known Sonoma County winery approached me recently with a lovely bottle of Cote des Roses by producer Gerard Bertrand… Today’s News: Trump Budget Proposes Massive Cuts to Essential Wine Industry Programs […]

By May 24, 2017 0 Comments Read More →
Afternoon Brief, May 23

Afternoon Brief, May 23

Subscribe to the Afternoon Brief   Trending Story: Brown-Forman Not Interested in Selling to Constellation Constellation Brands, the owner of Corona and Svedka Vodka, has made an approach to acquire Jack Daniel’s owner Brown-Forman, people with knowledge of the matter said… Today’s News: Lineup of Speakers Announced for Wine & Weed Symposium Wine Industry Network […]

By May 23, 2017 0 Comments Read More →
Afternoon Brief, May 22

Afternoon Brief, May 22

Subscribe to the Afternoon Brief   Trending Story: Napa County Wineries Face More Permit Scrutiny After two years of discussion, the Napa County Board of Supervisors is this year developing changes to winery use-permit reporting procedures to make sure the area’s roughly 500 wine producers… Today’s News: The Ultimate Guide to Oak in Winemaking Winemakers […]

By May 22, 2017 0 Comments Read More →
Afternoon Brief, May 19

Afternoon Brief, May 19

Subscribe to the Afternoon Brief   Trending Story: California Wine Sales in the US Hit Record $34.1 Billion The value of California wine shipments to the US market hit $34.1 billion in 2016, up 4.6% on the previous year and a record for the golden state’s winemakers… Today’s News: DRC Faker Offers to Name Names […]

By May 19, 2017 0 Comments Read More →