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More on Sales

More on Sales

When people come into your business do they already know that they are or are not going to buy from you?  The answer to that question is no, they don’t.  How many times have you walked into a business with no intention of buying anything and bought anyway? As a salesperson your job is not […]

The Three Tier System Can Hurt You

The Three Tier System Can Hurt You

I am in NYC this week for the USA Trade Tasting. If you have not been in New York City in May, I highly recommend it. One day it can be sunny and 90 degrees and the next it can be 55 and cloudy. This week we had both. What we also had was 200 […]

Encouraging Sales

Encouraging Sales

There are lots of ways to encourage customers to buy. When considering various avenues to promote sales, there are a few things you need to think about.    There is always a cost involved with any option to promotion your business. Promotion costs either money or time. If it’s not costing you money it is […]

Wine Industry Daughters Celebrate Their Mothers

Wine Industry Daughters Celebrate Their Mothers

The wine industry has traditionally been a male-dominated industry that has followed a patriarchal line from generation to generation. But women have been working in wine throughout history.

By May 12, 2017 0 Comments Read More →
CK Mondavi: Rebrand and Doing Business in the Biggest Bracket

CK Mondavi: Rebrand and Doing Business in the Biggest Bracket

Packaging has to two purposes, to protect the product and to sell the product. The second part is more elusive, but no less important in a highly competitive market. The suggested retail price of the CK Mondavi wines is $6.99, which places them in a struggling segment of the market. According to Nielsen the $6-$8.99 […]

By May 11, 2017 0 Comments Read More →
What Makes People Buy?

What Makes People Buy?

I was looking into buying patterns on the internet the other day for a couple of sales seminars that I am putting together and came across some very interesting information, which I will be passing along via my blog and tips. Consumers buy for a myriad of different reasons, here are some of them, think […]

News Releases

Garden State Wine Growers Association “At the Vineyard” Show Debuts With Profile of Four Sisters Winery

Garden State Wine Growers Association “At the Vineyard” Show Debuts With Profile of Four Sisters Winery

Cream Ridge, NJ (May 24, 2017) – The Garden State Wine Growers Association (GSWGA), the advocacy organization that represents over 50 wineries, grape growers and associated member companies in New Jersey today released the first edition of its new At the Vineyard show on You Tube, featuring Four Sisters Winery located in Belvidere, NJ. The […]

By May 24, 2017 0 Comments Read More →
May 24th Women for WineSense Winemaking Roundtable Will Present Entrepreneurial Skills and Thinking at Liana Estate

May 24th Women for WineSense Winemaking Roundtable Will Present Entrepreneurial Skills and Thinking at Liana Estate

NAPA, CALIFORNIA | May 23, 2017:  The Napa | Sonoma chapter of Women for WineSense’s (WWS) Winemaking & Viticultural Roundtable will host Art Boni, distinguished professor of entrepreneurship, Carnegie Mellon Tepper School of Business, and a panel of proven wine entrepreneurs, Cindy Cosco, Kent Rosenblum and Michaela Rodeno, Wednesday, May 24, 2017, from 3:00 p.m. […]

Eaton Expands Filter Cartridge Range

Eaton Expands Filter Cartridge Range

Expanded Filter Cartridge Range from Eaton Reduces Spoilage Micro-Organisms to Enable the Production of Safe and Stable Products within the Beverage Industry  TINTON FALLS, N.J. … The Filtration Division of power management company Eaton has built its reputation on offering innovative filtration solutions for the global food and beverage industry. Based on this Eaton has […]

The Countdown to Vinexpo Bordeaux 2017 Has Begun

The Countdown to Vinexpo Bordeaux 2017 Has Begun

The countdown has officially begun to Vinexpo Bordeaux 2017, the world’s leading show for wine and spirits professionals. Held at the Parc des Expositions June 18-21, the exhibition will take place about 20 minutes from Bordeaux’s historic town center and some of the world’s most storied vineyards. In 2015, the exhibition drew 48,500 professional visitors from […]

Ruca Malen Launches Aimé Ruca Malen, Its First Lifestyle Wine Collection

Ruca Malen Launches Aimé Ruca Malen, Its First Lifestyle Wine Collection

Malbec, Red Blend, and Sweet Moscato Bring the Argentine Zest for Life Straight to the Consumer’s Glass FOR May 23, 2017 (Mendoza, Argentina) – Ruca Malen has announced the U.S. launch of Aimé, a lifestyle wine collection designed for adventurous wine consumers. First introduced in Argentina in 2016, Aimé Ruca Malen has enjoyed widespread success, […]

Round Pond Estate Introduces Joan Stagnaro to the Private Sales and Client Services Team

Round Pond Estate Introduces Joan Stagnaro to the Private Sales and Client Services Team

Rutherford, CA (May 19, 2017) – Round Pond, family-owned winery and estate specializing in estate-grown Cabernet Sauvignons, announced today the appointment of Joan Stagnaro to lead Private Sales and Client Services. In the newly-created role, Stagnaro will handle private client direct sales at Round Pond Estate specializing in the top-tier limited-production wines, including the signature […]

Spotlights

How IBWSS Provides New Sourcing Tool for Bulk Wine and Spirits Buyers

How IBWSS Provides New Sourcing Tool for Bulk Wine and Spirits Buyers

The IBWSS show in San Francisco in July 26-27 will give buyers and exhibitors a new unique way of sharing their needs and doing business at the show. It is one thing wanting to buy and sell bulk wine and spirits it is another getting your hands on the right volumes at the right price. […]

Innovative Technique Uses Kites to Repel Unwanted Birds from Vineyards

Innovative Technique Uses Kites to Repel Unwanted Birds from Vineyards

The practice of controlling nuisance birds in vineyards or other open spaces where they can wreak havoc to business is nothing new. In fact, companies have been attempting to address the problem for decades with repellants like gas cannons, reflective tape, crop netting and other means. But just last year, an innovative concept emerged from […]

How to Make Your Online Advertising Pay Off

How to Make Your Online Advertising Pay Off

Most people waste most of their online advertising money. Don’t be that clueless chump! Publisher, journalist and former international exec in advertising and PR Lewis Perdue will show you the: 10 ways to get your money’s worth by defining the 2 best things online ads can do, the 3 biggest mistakes that offend viewers, and […]

Sonoma Media Investments Launches Spirited Magazine

Sonoma Media Investments Launches Spirited Magazine

The idea for Spirited comes from the simple observation that, in recent years, the beer, spirits, cider and wine industries have blended. There’s crossover and interest among all sectors, with producers in all fields experimenting with others, whether casually or on a production level. Spirited’s purpose is to share stories, techniques, trends and research in […]

The Precision Approach to Enhancing Wine Flavors with Oak

The Precision Approach to Enhancing Wine Flavors with Oak

Oak barrels are beautiful vessels for wine that also serve the purpose of adding oak characteristics to the wine, but sometimes a winemaker’s vision calls for a specific set of wood flavors and aromas to be imparted to the wine, and to achieve that vision tools of precision oenology like the Boisé oak chips have […]

Spectrophotometer Technology Readies Wine Industry for 2017 Harvest

Spectrophotometer Technology Readies Wine Industry for 2017 Harvest

Randox Food Diagnostics, a leading provider of clinical diagnostic services developed for the wine industry, has created a unique product to simplify the wine analysis process for winemakers looking ahead to the 2017 harvest and beyond. The RX Altona works by utilizing Spectrophotometer technology, which measures the absorption of light in a solution in order […]

Afternoon Brief

Afternoon Brief, May 23

Afternoon Brief, May 23

Subscribe to the Afternoon Brief   Trending Story: Brown-Forman Not Interested in Selling to Constellation Constellation Brands, the owner of Corona and Svedka Vodka, has made an approach to acquire Jack Daniel’s owner Brown-Forman, people with knowledge of the matter said… Today’s News: Lineup of Speakers Announced for Wine & Weed Symposium Wine Industry Network […]

By May 23, 2017 0 Comments Read More →
Afternoon Brief, May 22

Afternoon Brief, May 22

Subscribe to the Afternoon Brief   Trending Story: Napa County Wineries Face More Permit Scrutiny After two years of discussion, the Napa County Board of Supervisors is this year developing changes to winery use-permit reporting procedures to make sure the area’s roughly 500 wine producers… Today’s News: The Ultimate Guide to Oak in Winemaking Winemakers […]

By May 22, 2017 0 Comments Read More →
Afternoon Brief, May 19

Afternoon Brief, May 19

Subscribe to the Afternoon Brief   Trending Story: California Wine Sales in the US Hit Record $34.1 Billion The value of California wine shipments to the US market hit $34.1 billion in 2016, up 4.6% on the previous year and a record for the golden state’s winemakers… Today’s News: DRC Faker Offers to Name Names […]

By May 19, 2017 0 Comments Read More →
Afternoon Brief, May 18

Afternoon Brief, May 18

Subscribe to the Afternoon Brief   Trending Story: Constellation Brands Might Be Sniffing Around Ste. Michelle Wine Estates Ste. Michelle Wine Estates, the umbrella for a group of premium brands (the company calls them a “string of pearls”), is owned not by a wine producer but by the tobacco giant Altria… Today’s News: Brewer-Clifton Winery […]

By May 18, 2017 0 Comments Read More →
Afternoon Brief, May 17

Afternoon Brief, May 17

Subscribe to the Afternoon Brief   Trending Story: 2016 Bordeaux: Wine Futures Prices and Analysis Bordeaux’s en primeur campaign is officially under way. Now that the wines have been presented to the trade and media, Bordeaux’s château owners are starting to formally release… Today’s News: Oldest Wine Competition in Texas: Lone Star International Wine Competition […]

By May 17, 2017 0 Comments Read More →
Afternoon Brief, May 16

Afternoon Brief, May 16

Subscribe to the Afternoon Brief   Trending Story: Truett-Hurst Reports Sales Decrease Truett-Hurst Inc. of Healdsburg on Thursday reported that its net sales for the past nine months have decreased by 14.2 percent compared to the same period a year ago… Today’s News: A Snapshot of the Bulk Wine Market In recent years, the Italian […]

By May 16, 2017 0 Comments Read More →