LIQS ‘Cocktail Shot’ Rapid Growth in Florida Market Makes Way for Expansion into Texas & Massachusetts
World’s First Ready-To-Drink Premium Shot Soon to be Available Nationwide
No Bartender? No Problem!
MIAMI – LIQS® Cocktail Shots, which recently invigorated the ready-to-drink spirits category with the first ever premium product of its kind, launched in the fall of 2013 in South Florida and is now available in locations throughout Florida and soon to be nationwide.
Partnerships with hundreds of high-profile events, venues and personalities helped LIQS® to become a Miami favorite and secured sales at over 100 independent liquor stores, high-end off-premise venues and all 146 Winn-Dixie liquor stores across Florida thus far.
Later this Summer, LIQS® will move forward with its national expansion, having signed distribution agreements withGlazer’s in Texas and United Liquors in Massachusetts with additional markets to be added in the coming months.
The ‘Cocktail Shot’ was created as a hybrid of a mixology style cocktail and a bartender prepared shot. Born from the minds of two entrepreneurs from Miami and New York, LIQS® plans to revolutionize the RTD category by adhering to the use of top-shelf ingredients and all natural flavors, not currently available.
Capitalizing on the growth of the cocktail trend, along with the recent, massive boom in flavored spirits and ready-to-drink products, Michael Glickman and Harley Bauer developed LIQS® Cocktail Shots as a way to disrupt conventional adult beverages currently available.
“We realized that todays drinker, specifically millennials, are very sophisticated and are no longer satisfied with low-quality spirits and artificial ingredients,” said Bauer.
LIQS® bartender quality combinations come sealed in plastic shot glasses ideal for outdoor occasions, home entertaining, catered events, music festivals, sporting events and consumers on the go.
“After years of witnessing the love that consumers have with shots, and the inability to enjoy them anywhere as if made by a bartender, we set out for a solution that would give people access to quality shots that they can enjoy anywhere, anytime,“ said Glickman.
LIQS are low calorie, low sugar, kosher and proudly Made in the USA. LIQS debuted with 4 flavors: Tequila Cinnamon Orange; Vodka Cucumber Lime; Vodka Lychee Grapefruit; and Vodka Kamikaze. Later this year, LIQS® will be launching two new innovative flavors.