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Virtual Vines Announces “The V Files” a DTC Best Practices Exposé for Wineries

Napa., CA: May 15, 2017 – Virtual Vines releases THE V FILES TM, a monthly exposé based on wineries performance in the tasting room. The monthly column, similar to a restaurant review, will provide an assessment on how well the winery delivers memorable guest experiences as well as staff proficiency converting sales and guests into loyal customers. Using mystery shoppers throughout Northern California wine regions, THE V FILES TM will highlight one winery each month and provide an analysis of performance against criteria set forth in an evaluation scorecard. The scorecard rating system focuses on how well the winery creates inspiration for the winery brand, level of success connecting with guests, effectiveness converting a sale or wine club subscription and whether attempts were made to stay in touch after the visit.

THE V FILES TM includes an averaged assessment of the visits and provide an overall performance rating using a wine glass scale based on criteria set forth in the scorecard. Leveraging a summary of findings, the report will highlight areas the winery excelled and provide recommendations for areas requiring improvement. Using input derived from actual guest experiences, the candid analysis offers wineries focused on direct to consumer market sales guidance on how to optimize DTC best practices and grow customer relationships to their fullest potential.

THE V FILES TM will be published monthly by subscription in Virtual Vines monthly DTC Sales & Marketing Newsletter. Link to The V FilesTM First Edition – May 2017

Subscribe to receive future publications of THE V FILES TM

1 Comment on "Virtual Vines Announces “The V Files” a DTC Best Practices Exposé for Wineries"

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  1. Brian Francis says:

    I like this idea. Can wineries sign up to participate?

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