Afternoon Brief

How Wine Brands Are Leveraging Douyin’s 750 Million Daily Users to Boost Sales: Douyin, the Chinese version of TikTok, commands an unparalleled audience, making it a powerhouse in driving digital sales across countless categories—including wine...

Millennials and Gen X Want a Wine Vacation, Not an Education: Research commissioned by a marketing firm may yield new insight into the issue and how to modernize the wine industry for a younger crowd...

Was California’s Wine Revolution Just a Mirage?: A growing chorus of talented winemakers say that the economics of making wine in the state have turned the promise of the “New California” into a cautionary tale...

Labor Department Sets Sweeping New H-2A Foreign Guestworker Rule: The U.S. Department of Labor has adopted a new rule it said will protect foreign seasonal farmworkers from being abused, imposing sweeping regulations the head of an agricultural employers association called "offensive."...

Global Wine Demand Drops to 27-Year Low as High Prices Hit: Global wine consumption fell to its lowest level since 1996 last year as inflation sent prices to record highs, deterring consumers already facing lower spending power, the International Organisation for Vine and Wine (OIV) said on Thursday...

Neo-Prohibitionists and What the Wine Trade Can Do: One of the most interesting panels at Vinitaly was on the topic of the anti-alcohol movement and its impact on consumers. The panellists also discussed ways to push back against disinformation...

Is the Industry Ready for CBD Wine?: CBD wine, which combines the properties of CBD with traditional wine, has been forecast to see “explosive growth” in the next few years...

Wine Industry Makes Sustainability Push with New Packaging Alliance: A new alliance of wine brands is launching a push for sustainable packaging solutions across the US wine industry...

Napa Green’s Roundup Ban Underscores Controversy behind Sonoma County’s ‘Certified Sustainable’ Vineyards: 95% of Sonoma County’s vineyards are certified-sustainable. Here’s why that’s controversial...

Equipment Operator Killed in Tractor Rollover in Healdsburg: An equipment operator was killed Monday after a tractor they were operating rolled over in a Healdsburg vineyard, fire officials said...

E-Tongue Can Detect White Wine Spoilage Before Humans Can: While the electronic tongue bears little physical resemblance to its namesake, the strand-like sensory probes of the “e-tongue” still outperformed human senses when detecting contaminated wine in a recent study...

Ackley Brands Acquires Washington Wineries Columbia Winery and Hogue Cellars: Ackley Brands, a family-owned company based in Seattle that owns and operates premium beverage brands in the Pacific Northwest, has announced its acquisition of Columbia Winery and Hogue Cellars from Gallo...

Eleanor Coppola, Filmmaker Who Helped Rebuild Inglenook Winery's Legacy, Dies at 87: The artist, documentarian, author and vintner left her mark on Hollywood and Napa Valley...

North Bay Wine Growers Are Having a Tough Year, as Cheap Bulk Imports Increase: April 2024 marks Sonoma County Wine Month, a celebration of Sonoma County's rich wine heritage, yet local winegrowers are seeing declining wine sales and grape sales...

New Survey Reveals America’s Favorite Wine: A new survey from YouGov analyzing the wine drinking habits of U.S. citizens has revealed more about America’s wine culture. The study examined both the frequency that Americans enjoy wine as well as their specific preferences...