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TWE’s Ben Dollard: An Inside Look at Driving Innovation from an...

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TWE’s Ben Dollard brings perspective to the shift in consumer behavior.   Ben Dollard grew up in Adelaide, Australia. His family...

Boosting Brands: How to Grow (and Retain) Sales

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Communication is key if you want to attract new customers — and retain existing ones. By Kathleen Willcox   First you need...

New Research on Wine Consumption Trends: Navigating the Generational Shift from...

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We keep hearing that “wine consumption habits” are changing, Baby Boomers are aging, and that we should pay attention...

Wine Industry Network Announces Winners of the 1st Annual Marketing Awards

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The Wine Marketing Awards are meant to serve as an inspiration for professionals in the field, encouraging innovation and...

Innovative Text Message Marketing Company Revolutionizes DTC Communications and Sales Across...

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Recent statistics may have some experts predicting a less-than-rosy outlook for the global wine market this year, but since...

Wine Industry Champion Christopher Goblet: Taking the Long View to Benefit...

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“My job is to see what others cannot — to believe in our potential and inspire the rest of...

Going Low: Making Lo-Alc Wines Isn’t Always Trendy

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One Ohio winery is making low-alcohol wines as a matter of course. By Paul Vigna   You could say winemaker Joe Juniper...

WineAmerica: Touting the Wine Economy

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It’s “All hands on deck” to protect our industry. By Jim Trezise   “It’s the economy, stupid!” That was the brief, blunt messaging...

Mapping Joy: HipMaps Enhances the Winery Experience

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When wine enthusiasts visit a tasting room, they usually have a general knowledge of the winery’s reputation and its...

Turning the Tables on Devin Parr

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By Carl Giavanti   Devin Parr is a leading personality in the wine industry. She is the founder and managing partner...

The Sun Also Rises: Solectrac Shifts Business Model to Remain Relevant

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Interim CEO Robin Mackie addresses rumors of the company’s demise. By Alexandra Russell   “I hate for the truth to ruin a...

Everything Changes: The New Wholesale and Distribution Landscape

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The second tier hasn’t stopped changing since the Recession ended in the mid-2000s, with wave after wave of consolidation...

The “Golden Rule”: Communicating Stories of Old Vines

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Old vines are an essence of why great wines have always had an enduring appeal. By Randy Caparoso   Just minutes before...

Distant Stars: Celebrity Wines and Endorsements Won’t Save Us

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Where is Taylor Swift when wine needs her? By Jeff Siegel Is the cure for what ails wine as simple as...

Great North West: Washington Wine Thrives as Other Regions Struggle

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How is the Evergreen State beating the odds in a challenging marketplace? By Kathleen Willcox   There’s always that one person who...