“After 11 years it was time for a label refresh”, says John Giguiere Owner of Matchbook Wine Company. The Dunnigan Hills iconic full-paneled, burnt-edged label has been replaced by a sleek wrap label that highlights the Estate Bottled offerings.
The new label is recognizably Matchbook, with a modern twist. The distinct vertical logo has been flipped to horizontal highlighted by a red foil flame. The burnt notch on the upper right remains as an homage to the original burned edge. The label has a “matchstick x” border treatment and the Estate Bottled designation is prominently displayed.
The Matchbook brand features four varietals, all grown and farmed by the Giguiere family in the Dunnigan Hills AVA in Northern California.
Two of the wines will be released in October in the new label: Matchbook 2017 Estate Bottled Chardonnay ($15) and Matchbook 2016 Estate Bottled Petite Sirah ($17). The 2017 Matchbook Estate Bottled Cabernet Sauvignon ($15) and 2016 Matchbook Estate Bottled Petit Verdot ($17) will be released in January 2019.
“We are constantly looking at ways to improve the quality of our vineyards and wines. Tweaking the appearance of our packaging highlights our innovative focus and keeps us current with consumer trends,” states John Giguiere.
About Matchbook Wine Company
East of Napa, Left of Center: The Giguiere family embodies Dunnigan Hills winemaking. In 1981, they pioneered grape growing in this region when they planted their very first vineyard. By 1993, they had succeeded in making the Dunnigan Hills a nationally recognized American appellation. The Matchbook flame is an homage to the Giguiere brothers’ youthful fascination with fire. Today, Matchbook Wine Company produces over 15 wines showcasing the varietals that perform best in our warm, dry climate.
