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Making the Sale

Making the Sale

Most of the wineries I know would like to increase their sales, though many of them are not sure how to go about it. Selling is not hard, it just takes some practice and an understanding of the basics. Occasionally (very occasionally) someone comes in specifically to buy because they have seen something or the […]

Tasting Room Trends: 2017 Review and 2018 Forecasts

Tasting Room Trends: 2017 Review and 2018 Forecasts

At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members, to train and educate your staff, to polish up your brand, or to take a look at your overall DTC business, we can help. We take time to learn about your […]

Louder and More Unified Voice for Wine Needed in Washington D.C.

Louder and More Unified Voice for Wine Needed in Washington D.C.

Coming off the announcement a few days before Christmas that federal excise taxes on wine, beer, and spirits were being reduced as part of President Donald Trump’s tax reform bill, WineAmerica president Jim Trezise has something substantive that he can build his hour-long workshop around. Scheduled for 4 to 5 p.m. Feb. 21, the program entitled “Washington D.C.: Politics, Policy and Your Bottom Line” will wrap up the first day of the third annual conference.

By February 12, 2018 0 Comments Read More →
Changing Our Thinking for the Digital Age

Changing Our Thinking for the Digital Age

By Susan DeMatei Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time – arguably since 800 BC when the Greeks wrote poetry now regarded as the first “farmer’s almanac.” But nothing in the past 2800 years has prepared us for the digital age. […]

Engaging Consumers with Digital Tools in Today’s Experience Economy

Engaging Consumers with Digital Tools in Today’s Experience Economy

Think about connecting with your customers through experiences to secure their loyalty. Goods and services are not enough to interest the consumer anymore. In the new economic era businesses must organize and offer extraordinary and memorable events for their customers.

By February 7, 2018 1 Comments Read More →
Booze Business á la Carte Style

Booze Business á la Carte Style

The Advantage Goes to the Brands I have been at this game for a long time. I have gone from retail big box CEO, to Managing Director at PwC in Wine, to Trade Marketing at Anheuser Busch, and some minor stops along the way. When I came up in the business, spoken like it was […]

By February 7, 2018 0 Comments Read More →

News Releases

Fellows Named for the 2018 Symposium for Professional Wine Writers

Fellows Named for the 2018 Symposium for Professional Wine Writers

Steven Spurrier will share his memories of 1976’s Judgement of Paris ST. HELENA, Calif. – February 15, 2018 – Fellowship award winners have been announced for the 2018 Symposium for Professional Wine Writers at Meadowood Napa Valley. Qualified wine, wine-food and wine-travel writers were selected by a panel of leading wine editors based on their professional editorial […]

By February 16, 2018 0 Comments Read More →
Josh Phelps Debuts ‘Collusion’ Red Wine from Washington State

Josh Phelps Debuts ‘Collusion’ Red Wine from Washington State

The Red Blend Marks the Second Wine in the Grounded Wine Co. Collection RICHLAND, WASHINGTON, MARCH 15, 2018 – Founder and Winemaker Josh Phelps announces the release of his second wine from his recently-launched American wine label, Grounded Wine Company, Collusion, a red blend from the Columbia Valley in Washington. Showcasing one of his favorite […]

By February 15, 2018 0 Comments Read More →
2018 Bud Break Starts Early in Napa Valley

2018 Bud Break Starts Early in Napa Valley

Napa, CA (February 15, 2018) – After a combination of warm temperatures and relatively little winter rain, Napa Valley Grapegrowers (NVG) announces that bud break has begun in Napa Valley, marking the beginning of the winegrape growing season.  “Buds on white varieties, like Chardonnay and Sauvignon Blanc, have begun swelling and bursting on a few vines,” […]

By February 15, 2018 0 Comments Read More →
A New Look for Mezzacorona’s Flagship Pinot Grigio: New Label and Sustainability Certification

A New Look for Mezzacorona’s Flagship Pinot Grigio: New Label and Sustainability Certification

Celebrated Trentino DOC Producer Tells the Story of Estate Growers and Dedication to Sustainability with New Label Design NEW YORK (February 15, 2018) – This March, Mezzacorona – one of Northern Italy’s leading wineries – will introduce a new look for their 2017 Pinot Grigio Trentino DOC. The new label, which will roll out on […]

By February 15, 2018 0 Comments Read More →
Wine Women to Hold “Italy: North to South” and “From Employee to Entrepreneur” Events

Wine Women to Hold “Italy: North to South” and “From Employee to Entrepreneur” Events

WINE WOMEN launches its 2018 events schedule with two new series and three new events. The “Advanced Wine Exploration” event series kicks off February 22nd with “Italy: North to South,” hosted by Windee Smith at The Panel in Sonoma. The series will offer wine tastings focused on niche topics of interest to industry professionals. Beyond […]

By February 15, 2018 0 Comments Read More →
Benovia Winery Announces New Leadership Structure with Ed Thralls as General Manager and Co-Founder Mary Dewane as Vice Chairman

Benovia Winery Announces New Leadership Structure with Ed Thralls as General Manager and Co-Founder Mary Dewane as Vice Chairman

SANTA ROSA, Calif. (February 15, 2018) – Benovia Winery, a small production, family-owned winery in the heart of the Russian River Valley, is pleased to announce new leadership with Ed Thralls promoted to general manager and Co-Founder Mary Dewane stepping into the new role of vice chairman. “I am excited about Benovia’s leadership team and […]

By February 15, 2018 0 Comments Read More →

Spotlights

Bottle Design Company “Keeps the Dream Alive” in Napa with State of the Art Etching Services

Bottle Design Company “Keeps the Dream Alive” in Napa with State of the Art Etching Services

When Stu McFarland teamed up with his brother in law to do wine bottle designs in a repurposed chicken coop nearly 26 years ago, he probably couldn’t have envisioned the way that endeavor would grow and prosper.

Winemakers Weigh in on the Benefits of OENODIA’s STARS

Winemakers Weigh in on the Benefits of OENODIA’s STARS

Oenodia is one of the world’s leading specialists in membrane-based treatments with their STARSStab technology for fast, efficient Tartrate stabilization and pH Adjustment. Their newest addition to their STARS Line, STARSXF, provides an additional solution combining both Crossflow Microfiltration along with Tartrate stabilization in one single pass. The STARSStab technology utilizes Electrodialysis to safely stabilize […]

The ongoing evolution of Thermoflash technology at DELLA TOFFOLA

The ongoing evolution of Thermoflash technology at DELLA TOFFOLA

DELLA TOFFOLA is a familiar and well-respected supplier within the wine and beverage industry world-wide. In business since the 1960s, DELLA TOFFOLA designs and manufactures high-quality equipment for wine processing, filtration and packaging and has grown from it’s modest Italian roots to eight manufacturing plants and branch offices across six continents, including DELLA TOFFOLA USA, […]

SGP Packaging and Verallia U.S.A. are one in the same.

SGP Packaging and Verallia U.S.A. are one in the same.

Verallia is a global glass packaging company focused on innovative and creative glass solutions for the food and beverage industry. For over 300 years, Verallia has made customized, high-quality glass solutions to meet consumers’ needs while being environmentally friendly in the process. SGP Packaging is the U.S. division of the company, changing their brand to […]

Tactics Associated with DTC Success

Tactics Associated with DTC Success

Direct to Consumer sales continues to be wineries’ most profitable revenue channel and in many cases, the only channel. However, developing a strategy that optimize sales, customer acquisition, and retention can be difficult without a solid dataset to benchmark performance against. Now in its 11th year, VinQuest research conducted by wine industry advisors VinterActive LLC […]

New Marketing and Patented Anti-Counterfeiting Technology Touches Consumers at Point of Sale and Guarantees Authenticity

New Marketing and Patented Anti-Counterfeiting Technology Touches Consumers at Point of Sale and Guarantees Authenticity

Visualize, if you may, that you have just released a superior vintage wine. You have received great industry reviews and are excited to see how consumers will take to your new offering. In the past, you would have to wait to see how sales are doing to gauge consumer interest. Your sales reps would have […]

Afternoon Brief

Afternoon Brief, February 16

Afternoon Brief, February 16

Subscribe to the Afternoon Brief   Trending Story: How You Can Spot Fake Wines Looking to acquire legendary bottles? The world’s foremost expert on detecting fake wines, Maureen Downey, shares six tips for ensuring you don’t end up the victim of fraud… Today’s News: Understanding the Science Behind Ancient Wine For hundreds of years, questions […]

By February 16, 2018 0 Comments Read More →
Afternoon Brief, February 15

Afternoon Brief, February 15

Subscribe to the Afternoon Brief   Trending Story: Barefoot Remains Top Brand: Wine Sales Rise 3% Barefoot remains the top-selling table wine brand as sales figures for January indicate steady growth in off-premise channels and overall U.S. wine sales… Today’s News: 2018 Bud Break Starts Early in Napa Valley After a combination of warm temperatures […]

By February 15, 2018 0 Comments Read More →
Afternoon Brief, February 14

Afternoon Brief, February 14

Subscribe to the Afternoon Brief   Trending Story: Silicon Valley Bank Predicts the US Wine Industry Is at the Tail End of a 20-Year Growth Period Silicon Valley Bank released its State of the Wine Industry 2018 report today. The 17th annual report assesses current conditions in the wine industry and provides a unique forecast […]

By February 14, 2018 0 Comments Read More →
Afternoon Brief, February 13

Afternoon Brief, February 13

Subscribe to the Afternoon Brief   Trending Story: Tasting Room Trends: 2017 Review and 2018 Forecasts At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members, to train and educate your staff, to polish up your brand, or to take […]

By February 13, 2018 0 Comments Read More →
Afternoon Brief, February 12

Afternoon Brief, February 12

Subscribe to the Afternoon Brief   Trending Story: Napa Grape Prices Up 11.5% Prices for red wine grapes from California rose 5.1% in 2017, compared to 2016, while white wine varieties dropped 3.6% in price, according to the preliminary California Grape Crush Report released today… Today’s News: Louder and More Unified Voice for Wine Needed […]

By February 12, 2018 0 Comments Read More →
Afternoon Brief, February 9

Afternoon Brief, February 9

Subscribe to the Afternoon Brief   Trending Story: California Preliminary Grape Crush Report The 2017 crush totaled 4,233,288 tons, up less than half of a percent from the 2016 crush of 4,217,154 tons. Red wine varieties accounted for the largest share of all grapes crushed, at 2,242,984 tons, down 1.6 percent from 2016… Today’s News: […]

By February 9, 2018 0 Comments Read More →