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The Booze Business Is All About Perception!

The Booze Business Is All About Perception!

Often times when I fly, and I fly very often, I am very grateful for the 3 or 4 hours I get without Wi-Fi. I get time to decompress, think and free the mind of the clutter than often comes from being 100% connected 100% of the time. Today we are off to Los Angeles, to meet a client, […]

By September 24, 2018 0 Comments Read More →
Raising a Wine Brand into the Highest Tiers of Luxury

Raising a Wine Brand into the Highest Tiers of Luxury

Eric Guerra is a man who understands that luxury brands must be marketed as such and has built his career in the wine industry by being one of the best at doing just that. When done right, the brand value becomes a constant, a given. There is little discussion of price; the wine is simply worth price you pay to buy it.

By September 20, 2018 0 Comments Read More →
Creating Connected Customers

Creating Connected Customers

It’s interesting that businesses want customers to be more connected with them, though many businesses are afraid to give the customers what they want, which is the connection with the people in the business. Customer connection is a big part of the wine industry in general, and particularly true for customers who belong to wine […]

By September 19, 2018 0 Comments Read More →
Federal Cannabis Legalization the Next Challenge for Wine

Federal Cannabis Legalization the Next Challenge for Wine

As another harvest season is underway in Wine Country, the industry faces a new wave of disruption. Not sparkling rose in 40-ounce cans, but another recreational product – cannabis. Cannabis is on the minds of winemakers and winery owners these days as states continue to legalize and money pours into the industry. Needless to say, the wine industry has taken notice.

By September 18, 2018 0 Comments Read More →
Mystery Shoppers Visit Starmont Winery

Mystery Shoppers Visit Starmont Winery

Strategically located on Highway 29 at the crossroads of Carneros and Napa Valley, Starmont Winery offers visitors a multifaceted approach to their wine tasting itineraries. Easily accessible from either direction, the modern facility and tasting room focuses on their small production, DTC wines, mostly grown on the surrounding 55 acre Carneros Estate. The region is well known for […]

By September 18, 2018 0 Comments Read More →
Making the Most of Dwindling Customer Engagement Opportunities

Making the Most of Dwindling Customer Engagement Opportunities

The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct to consumer benchmark report.

By September 13, 2018 0 Comments Read More →

News Releases

Nominations Open for 6th Annual WINnovation Awards

Nominations Open for 6th Annual WINnovation Awards

September 25, 2018, Healdsburg, CA – Nominations for the 6th Annual WINnovation Awards presented by the Wine Industry Network opened today. The program is part of the North Bay Business Journal’s (NBBJ) Annual Wine, Spirits & Beer Industry Awards (formerly Wine Industry Awards) that will be presented at a special wine industry reception in the […]

By September 25, 2018 0 Comments Read More →
Justin Vineyards & Winery Expands Brand Footprint with New Tasting Room in the Heart of Downtown Paso Robles

Justin Vineyards & Winery Expands Brand Footprint with New Tasting Room in the Heart of Downtown Paso Robles

New Destination Offers Visitors a Taste of JUSTIN’s Acclaimed World-Class Wines and Food in Welcoming Second Location Paso Robles, Calif. (September 25, 2018) – Today, JUSTIN Vineyards & Winery opens a second Tasting Room location situated prominently on the square along Downtown City Park in Paso Robles. As the region continues to gain global recognition […]

By September 25, 2018 0 Comments Read More →
Moobuzz Wines Launches National Turkey Drive

Moobuzz Wines Launches National Turkey Drive

Sonoma, Calif. (September 25, 2018) – Moobuzz Wines from 3 Badge Beverage Corporation is reprising its successful Nourishing a Better Tomorrow Turkey Drive. For every case of Moobuzz wine sold, one pound of turkey will be donated to local programs across the country feeding those in need this Thanksgiving. One in five people in America […]

By September 25, 2018 0 Comments Read More →
Sommeliers Choice Awards 2019 Submission Now Open

Sommeliers Choice Awards 2019 Submission Now Open

2019 entries for the Sommeliers Choice Awards is now open. SCA is the only wine competition in United States judged entirely by sommeliers and wine directors. The competition will focus exclusively on the needs of on-premise establishments such as bars, restaurants, lounges and clubs, making this competition fundamentally different from any other wine competition within […]

By September 25, 2018 0 Comments Read More →
Cork Producer Parramon Passes 25 Million Mark with No Reports of TCA

Cork Producer Parramon Passes 25 Million Mark with No Reports of TCA

Since Launching Protocol Zero, Cork Company Celebrates Two Years of No Returns Napa, California – September 25, 2018 – Since launching its Protocol Zero program two years ago, Catalonian cork producer Parramon has sold more than 25 million corks without any returns due to TCA. Company owner Francesc Parramon states, “We were the first cork […]

By September 25, 2018 0 Comments Read More →
San Francisco International Wine Competition Now Accepting 2018 Entries

San Francisco International Wine Competition Now Accepting 2018 Entries

38th Annual Blind Judging of Global Acclaim Returns SAN FRANCISCO (Sept. 25, 2018) — Entries are now officially open for the 38th annual San Francisco International Wine Competition (SFIWC), the largest and most influential event of its kind, which will be held this November 17-19 at Hotel Nikko (222 Mason St.). Since its debut in 1980, SFIWC […]

By September 25, 2018 0 Comments Read More →

Spotlights

Innovative Packaging Company set to make a big splash in U.S. Wine Market

Innovative Packaging Company set to make a big splash in U.S. Wine Market

Cutting-edge bottling, packaging and robotics solutions provider, with smart and exclusive automation and management software and top-of-the-line after-sales service. MASPACK Packaging USA, the American arm of Italian based MASPACK Packaging, is ready to shake up the US market, providing advanced bottling, packaging and robotics solutions to the wine and beverage industry. Experience and expertise in […]

A Study in Vineyard Bird Aversion: Paradise Ridge Winery

A Study in Vineyard Bird Aversion: Paradise Ridge Winery

One of a vineyard manager’s worst early morning sights is walking among their vineyard and finding fruit damaged by birds. To combat this force of nature, growers have traditionally tried expensive and labor-intensive methods of mitigating bird damage in their vineyard. They’ve used sound-emitting devices, introduced other large birds of prey, placed netting in the […]

Innovative Web and Mobile Software Exclusively for Wine Producers

Innovative Web and Mobile Software Exclusively for Wine Producers

When looking at the wine industry, one might get lost in the web of interactions between vineyards, people, tanks, and other necessary operations to maintain a successfully functioning winery. Other than highly skilled operators and staff, winery software has traditionally been the saving grace that keeps these interactions organized and in-check. While some software handles […]

Standing Out in the Rapidly Growing Canned Wine Segment

Standing Out in the Rapidly Growing Canned Wine Segment

Only a few years ago, the canned wine segment had a limited selection of category pioneers for consumers to choose from, but with growth rates over 50%, more and more wine brands are available in cans making it harder to stand out on the shelf. “As canned beverages become more popular, and wineries look for […]

Customized Winery Marketing: Astra Digital Marketing Services

Customized Winery Marketing: Astra Digital Marketing Services

Just a two-year-old in the wine industry, Astra Digital Marketing Services is redefining direct-to-consumer (DTC) marketing and pushing wineries of all sizes to think outside the bottle. Much like their clients’ wine, Astra’s process is hand-crafted. They know that no winery is the same, and neither is the team at Astra. Taking on a client […]

Safe, Easy, and Cost-effective Way to Repel Birds from Your Vineyards

Safe, Easy, and Cost-effective Way to Repel Birds from Your Vineyards

Sitting with friends in Healdsburg in 2015, Roger Snow had an epiphany. Birds were all over the area, when suddenly two red-tailed hawks flew over. Birds darted away, heading for safety. The seed was sown and an idea bloomed. Flying over vineyards in several states already, this pest-bird repellent has only been in production for […]

Afternoon Brief

Afternoon Brief, September 25th

Afternoon Brief, September 25th

Oregon Moves to Protect Wine From False Labels: Oregon pinot noir is so popular that some winemakers elsewhere are making false links to the states viticultural areas for their own wines, and might be breaking the law, experts testified Monday at a hearing at the Capitol…

By September 25, 2018 0 Comments Read More →
Afternoon Brief: September 24

Afternoon Brief: September 24

Sonoma County Wine Auction, Presented by Visa Signature, Breaks Records and Raises Over $5.7 Million at Annual Charitable Fundraising Event: The Sonoma County Vintners Foundation and George F. Hamel, Jr., 2018 Sonoma County Wine Auction Honorary Chair, are excited to announce over $5.7 million was raised at the 2018 Sonoma County Wine Auction, presented by Visa Signature®, breaking records…

By September 24, 2018 0 Comments Read More →
Afternoon Brief, September 21

Afternoon Brief, September 21

A Clash Between Cotton and Cabernet? : The Texas High Plains has the potential to be a grape grower’s paradise. This plateau near the New Mexico border is now home to nearly 5,000 acres planted to wine grapes…

By September 21, 2018 0 Comments Read More →
Afternoon Brief, September 20

Afternoon Brief, September 20

Large Wineries Are Rejecting Smoke Exposed Lake and Mendocino County Grapes: Large wineries, most notably Constellation Brands and Treasury Wine Estates, are now exercising the option to skip a vintage with many growers. They’ve been rejecting a significant share of the wine grapes they source from…

By September 20, 2018 0 Comments Read More →
Afternoon Brief, September 19

Afternoon Brief, September 19

DTC Channel Goes Mainstream: Direct shipping of wine is now mainstream in much of the United States. Last year, volume of direct-shipped wine was up 15.3% to 5.78 million cases, with consumer spending growing 15.5% to $2.69 billion…

By September 19, 2018 0 Comments Read More →
Afternoon Brief, September 18

Afternoon Brief, September 18

Warren Winiarski Awarded American Wine Legend Wine Star Award by Wine Enthusiast: Wine Enthusiast magazine is awarding Warren Winiarski its Wine Star for American Wine Legend at this years Wine Star Awards held in January 2019. The award recognizes Winiarski’s legacy in the wine industry as well as his many contributions to…

By September 18, 2018 0 Comments Read More →