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Harvest Is Coming. Are You Prepared?

Harvest Is Coming. Are You Prepared?

Here is my harvest checklist so you can rest easy Every year we all find ourselves in the same boat. We ramp up, try to mentally prepare for what is about to come, remember what we’ve done in years past and sometimes realize a bit too late that we may have forgotten something. Here are […]

3rd Party Distribution Benefits

3rd Party Distribution Benefits

and why the option is a wonderful solution If you are a regular reader of my published writing you know that I am a fan of doing it different. I am a fan of pushing your brands to the independent retailer, a fan of selling into market with the market telling you how to price. […]

By August 15, 2018 0 Comments Read More →
This Week: What, How, Who, and Why Are We Not Selling?

This Week: What, How, Who, and Why Are We Not Selling?

Last week we looked at what to do, and this week we are looking at the opposite side of the What, How, Who, and Why of selling, which is: What are you not offering How are you not offering it (is our presentation unique)? To whom are you not selling? Why are you not doing […]

What, How, Who and Why of Customer Sales & Retention

What, How, Who and Why of Customer Sales & Retention

Before we even get on the sales floor, there are a number of questions (and the answers to these questions) that we have to know. If we don’t know the answers there is no way we can be as successful as we would like to be or convert one-time visitors into life long customers. Those […]

Winning Distributor Attention

Winning Distributor Attention

There are over nine thousand wineries in the US selling countless brands. Pushing this ocean of product through the chaos of a quickly changing and ever-consolidating distribution network poses monumental challenges for all suppliers and distributors alike, even the largest and most-disciplined. For large suppliers, like in other categories, scale offers a major advantage because […]

It’s Prime Selling Time

It’s Prime Selling Time

As we are in the midst of the summer visitor season at present, this week’s blog has some reminders about the importance of selling in the tasting room, at events, and anywhere else that it seems appropriate. It is always good to remember that customers make buying decisions through the emotional rather than the intellectual […]

News Releases

Long Meadow Ranch’s Chris Hall Selected as One of Wine Enthusiast’s 40 Under 40 Tastemakers of 2018

Long Meadow Ranch’s Chris Hall Selected as One of Wine Enthusiast’s 40 Under 40 Tastemakers of 2018

Award Recognizes Hall Family’s Success and Innovation in the Wine Industry St. Helena, Calif., August 21, 2018 — Chris Hall, Executive Vice President and Chief Operating Officer of Long Meadow Ranch (www.longmeadowranch.com) has just been named one of Wine Enthusiast’s (www.winemag.com) 40 Under 40 Tastemakers of 2018. The Wine Enthusiast 40 Under 40 list recognizes […]

Sonoma Cast Stone Announces New Southeast Asia Representative, Darren Lange of Master Cask

Sonoma Cast Stone Announces New Southeast Asia Representative, Darren Lange of Master Cask

Darren Lange and Master Cask now exclusively represent Sonoma Cast Stone concrete wine and beer tanks in Australia and non-exclusively in New Zealand, Thailand, Indonesia, Malaysia, Taiwan, Singapore, China and Japan. Mr. Lange, founder of Master Cask, has over 30 years of wine industry experience and is an expert in the wine maturation industry. Sonoma Cast Stone is enthusiastic […]

Zonin USA Launches Renaissance Rosé in the U.S. Market

Zonin USA Launches Renaissance Rosé in the U.S. Market

Zonin Family Winery, a Trusted Leader in Italian Winemaking,  Bolsters its Portfolio with a Tuscan Rosé Miami, August 21, 2018 – Rocca di Montemassi, the historic Tuscan winery owned by the Zonin Family has recently launched Renaissance Rosé IGT in the US market. The brand-new wine celebrates the rebirth of the rosé category by paying homage to […]

Derrick C. Westbrook Named 40 Under 40 Tastemaker by Wine Enthusiast and Nabs October 2018 Cover

Derrick C. Westbrook Named 40 Under 40 Tastemaker by Wine Enthusiast and Nabs October 2018 Cover

Chicago, IL, (August 21, 2018) – Southside Chicago-based sommelier, Derrick C. Westbrook will be recognized for his contributions to the wine and beverage industry, as a Wine Enthusiast 40 Under 40 Tastemaker. In commemoration, Westbrook will be featured on the cover of the October 2018 issue, in which the official list of 39 other industry […]

Elkhart Plastics, Inc. Hires Hilary Welter as Marketing Manager

Elkhart Plastics, Inc. Hires Hilary Welter as Marketing Manager

ELKHART, IN – Elkhart Plastics Inc. (EPI) has hired Hilary Welter to fill its newly created Marketing Manager position. Previously, Welter served as the Marketing and Research Coordinator for the Indianapolis-based North American Retail Hardware Association for four years. During her tenure, she participated in a work and travel program called Remote Year, during which […]

Sterling Vineyards Invites Fans to Turn Up the Night with Live Nation

Sterling Vineyards Invites Fans to Turn Up the Night with Live Nation

Celebrity Stylist Micaela Erlanger shares her Sterling Style & Sips concert style NAPA, CA, August 2018 – Iconic Napa Valley winery Sterling Vineyards announces official sponsorship of 14 Live Nation venues in the United States through 2019. In partnering with the world’s largest live entertainment company, California’s finest selection of Sterling Vineyards Vintner’s Collection and Napa Valley […]

Spotlights

Innovative Packaging Company set to make a big splash in U.S. Wine Market

Innovative Packaging Company set to make a big splash in U.S. Wine Market

Cutting-edge bottling, packaging and robotics solutions provider, with smart and exclusive automation and management software and top-of-the-line after-sales service. MASPACK Packaging USA, the American arm of Italian based MASPACK Packaging, is ready to shake up the US market, providing advanced bottling, packaging and robotics solutions to the wine and beverage industry. Experience and expertise in […]

A Study in Vineyard Bird Aversion: Paradise Ridge Winery

A Study in Vineyard Bird Aversion: Paradise Ridge Winery

One of a vineyard manager’s worst early morning sights is walking among their vineyard and finding fruit damaged by birds. To combat this force of nature, growers have traditionally tried expensive and labor-intensive methods of mitigating bird damage in their vineyard. They’ve used sound-emitting devices, introduced other large birds of prey, placed netting in the […]

Innovative Web and Mobile Software Exclusively for Wine Producers

Innovative Web and Mobile Software Exclusively for Wine Producers

When looking at the wine industry, one might get lost in the web of interactions between vineyards, people, tanks, and other necessary operations to maintain a successfully functioning winery. Other than highly skilled operators and staff, winery software has traditionally been the saving grace that keeps these interactions organized and in-check. While some software handles […]

Standing Out in the Rapidly Growing Canned Wine Segment

Standing Out in the Rapidly Growing Canned Wine Segment

Only a few years ago, the canned wine segment had a limited selection of category pioneers for consumers to choose from, but with growth rates over 50%, more and more wine brands are available in cans making it harder to stand out on the shelf. “As canned beverages become more popular, and wineries look for […]

Customized Winery Marketing: Astra Digital Marketing Services

Customized Winery Marketing: Astra Digital Marketing Services

Just a two-year-old in the wine industry, Astra Digital Marketing Services is redefining direct-to-consumer (DTC) marketing and pushing wineries of all sizes to think outside the bottle. Much like their clients’ wine, Astra’s process is hand-crafted. They know that no winery is the same, and neither is the team at Astra. Taking on a client […]

Safe, Easy, and Cost-effective Way to Repel Birds from Your Vineyards

Safe, Easy, and Cost-effective Way to Repel Birds from Your Vineyards

Sitting with friends in Healdsburg in 2015, Roger Snow had an epiphany. Birds were all over the area, when suddenly two red-tailed hawks flew over. Birds darted away, heading for safety. The seed was sown and an idea bloomed. Flying over vineyards in several states already, this pest-bird repellent has only been in production for […]

Afternoon Brief

Afternoon Brief, August 21

Afternoon Brief, August 21

California Gold Goes Global: According to Liv-ex, the wider world is waking up to California …

By August 21, 2018 0 Comments Read More →
Afternoon Brief, August 20

Afternoon Brief, August 20

The Great Wine Industry Shake-Up: Intensifying climate change, consolidation and real estate prices will all lead to increasingly shrewd business deals …

By August 20, 2018 0 Comments Read More →
Afternoon Brief, August 17

Afternoon Brief, August 17

Locals Continue to Clash with Sonoma Wineries: While many wine country regions have welcomed revenue from new businesses, the somewhat-still-rural hamlet of Sonoma County clearly has conflicted sentiments…

By August 17, 2018 0 Comments Read More →
Afternoon Brief: August 16

Afternoon Brief: August 16

U.S. Wine Sales up Despite Import Competition: Steady growth in U.S. wine sales continued through July, traditionally a slower season for purchases and direct-to-consumer shipments…

By August 16, 2018 0 Comments Read More →
Afternoon Brief, August 15

Afternoon Brief, August 15

Searching for the Truth About Smoke Taint: With wildfires still blazing, Tom Jarvis tells you all you need to know about the effect on grapes…

By August 15, 2018 0 Comments Read More →
Afternoon Brief, August 14

Afternoon Brief, August 14

Healdsburg Wine Company Truett-Hurst Sells Off Wholesale Business to Seattle Firm
Truett-Hurst Inc. announced Monday it has sold its wholesale wine business for $18 million and will focus solely on its direct-to-consumer business …

By August 14, 2018 0 Comments Read More →