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Selling Luxury

Selling Luxury

In the past couple of blogs we have talked about the different categories that wines may fall into and the pricing for those categories. Last week I wrote about the four categories of Premium wines. This week the topic is the highest categories, luxury wines. The three categories are: Luxury $50-100; Super Luxury $100-200 and […]

5 Reasons Why Summer Is More Important Than Winter for Booze

5 Reasons Why Summer Is More Important Than Winter for Booze

You have read that correctly! Summer is more important than the winter season for selling. How can that be? Huh? Has Rosen lost his marbles? Well perhaps, but hear me out. When I was CEO of America’s largest wines stores, I always shared that 43% of our YEARLY sales happened after Halloween. Nearly half our […]

A Detailed Look at the Cannabis Consumer

A Detailed Look at the Cannabis Consumer

The curious, the fearful, and the opportunists will all have an occasion to get a glimpse of who the cannabis consumer is and what opportunities or concerns there may be to glean for the wine industry.

By July 16, 2018 0 Comments Read More →
What Does Selling Premium Wines Mean?

What Does Selling Premium Wines Mean?

Last week’s blog talked about the different categories that wine may fall into both by price and quality. The next few blogs are going to focus on what it takes to produce higher price, higher quality wines. Today we are going to talk about the Premium wines, which encompasses four categories; Popular Premium, Premium, Super Premium […]

Think About Your Brand Rep as a Shared Service to Launch Your Sales

Think About Your Brand Rep as a Shared Service to Launch Your Sales

In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective phone(s). We use these services because buying a car and having a driver is more expensive than Uber. We use these services because using Handy is cheaper and more effective than having a […]

How the Pennsylvania Wine Industry Is Rising to the Top

How the Pennsylvania Wine Industry Is Rising to the Top

For years, Pennsylvania’s wine industry was growing in numbers and scope but stagnant in legislative and financial support, especially when compared to neighboring states such as New York and Virginia.

By July 6, 2018 0 Comments Read More →

News Releases

Cass Vineyard & Winery Wins Winery of the Year at the Central Coast Wine Competition

Cass Vineyard & Winery Wins Winery of the Year at the Central Coast Wine Competition

The Paso Robles winery won the Best Overall Red, three Best in Class awards, a Double Gold Medal and six Gold Medals for their wines during the 16th annual blind-tasting competition held at the California Mid-State Fair. July 20, 2018 (Paso Robles, Calif.) – The Central Coast Wine Competition (CCWC) is pleased to announce Paso […]

Washington State Wine Announces Research Program Priorities

Washington State Wine Announces Research Program Priorities

Grape growers and vintners develop priorities for world-class research program SEATTLE (July 20, 2018) – Winemakers and wine grape growers in Washington State developed the priorities that will drive the statewide wine research program for the upcoming fiscal year. The priorities will guide the Washington State Wine’s funding recommendations for research in 2019. Each year […]

Crimson Wine Group Names Lisa Kislak for New Chief Marketing Officer Role

Crimson Wine Group Names Lisa Kislak for New Chief Marketing Officer Role

NAPA, Calif. (July 20, 2018) – Crimson Wine Group, Ltd. (OTCBB: CWGL), which crafts benchmark wines from premier growing regions, today named Lisa Kislak Chief Marketing Officer, a newly created position that will report directly to President and CEO Patrick DeLong. Kislak will oversee all of marketing and brand strategic planning, public relations, digital strategy, […]

Chandon California Introduces New Aluminum 187ml Bottle

Chandon California Introduces New Aluminum 187ml Bottle

Bubble Up Your Outdoor Gatherings NEW YORK (July 20, 2018) – Chandon California announces its latest innovation today, Chandon Aluminum, a single serving bottle filled with its delicious Sweet Star cuvée specially designed for the on-the-go lifestyle of its consumers. Celebrating 45 years of crafting superior sparkling wine this year, Chandon decided there was no […]

Sonoma Valley Vintners & Growers Alliance Rings in the 194th Harvest

Sonoma Valley Vintners & Growers Alliance Rings in the 194th Harvest

SONOMA, CA (July 19, 2018) ‐ The Sonoma Valley Vintners & Growers Alliance (SVVGA), a non‐profit trade association representing more than 100 wineries and 140 grape growers in Sonoma Valley, kicked off the 194th winegrape Harvest in Sonoma Valley with a celebration at Serres Ranch on July 18th. The Harvest Kickoff Party dawns an exciting […]

Terravant Wine Company Announces Expansion of Its National Sales Team

Terravant Wine Company Announces Expansion of Its National Sales Team

Industry Vets Matt Jackson and Ryan Jones To Lead the Western U.S. July 18, Buellton, CA – Terravant Wine Company announced today the appointment of Matt Jackson to the role of West Coast Division Manager and Ryan Jones to the role of Southwest Regional Manager for the innovative, central coast-based wine company. The appointments are […]

Spotlights

Customized Winery Marketing: Astra Digital Marketing Services

Customized Winery Marketing: Astra Digital Marketing Services

Just a two-year-old in the wine industry, Astra Digital Marketing Services is redefining direct-to-consumer (DTC) marketing and pushing wineries of all sizes to think outside the bottle. Much like their clients’ wine, Astra’s process is hand-crafted. They know that no winery is the same, and neither is the team at Astra. Taking on a client […]

Safe, Easy, and Cost-effective Way to Repel Birds from Your Vineyards

Safe, Easy, and Cost-effective Way to Repel Birds from Your Vineyards

Sitting with friends in Healdsburg in 2015, Roger Snow had an epiphany. Birds were all over the area, when suddenly two red-tailed hawks flew over. Birds darted away, heading for safety. The seed was sown and an idea bloomed. Flying over vineyards in several states already, this pest-bird repellent has only been in production for […]

Steamericas Advances Technology of High-Quality Steam Washing Through New Innovation

Steamericas Advances Technology of High-Quality Steam Washing Through New Innovation

Cleanliness and sanitation are paramount to making exceptional wine. The leading holistic method for cleaning and sanitizing a cellar or winery is through steam. Steamericas, the US subsidiary of SJE Corporation, has led the pressure and steam washer business for 26 years, providing quality washers that save time and money while delivering outstanding sanitation. Steamericas […]

Hot Foot Continues to Take Avian Repellents to an Art

Hot Foot Continues to Take Avian Repellents to an Art

Wineries exist in every state in this Union, as do birds. Birds carry diseases and parasites, and no one wants that any of that dropping into their premium wines during fermentation. The solution is clear: exclude the birds and keep them from returning. The concept of Hot Foot America’s Knotless InvisiNet bird netting and complementary […]

The Spotlight Falls on the International Bulk Wine and Spirits Show in San Francisco

The Spotlight Falls on the International Bulk Wine and Spirits Show in San Francisco

The timing of the upcoming International Bulk Wine & Spirits Show (IBWSS) in San Francisco could not be more relevant. It takes place amidst growing dynamism in the U.S. bulk wine and spirits market. Additionally, it takes place at the same time as the global wine industry is reeling from the smallest global wine harvest […]

DAOU: Where Everything Is Selected to Achieve the Highest Quality

DAOU: Where Everything Is Selected to Achieve the Highest Quality

Winemaker Daniel Daou and his brother built the magnificent DAOU winery on top of DAOU Mountain in the western hills of Paso Robles, not for the sheer beauty of the place, but for its potential to achieve their vision of making world class Bordeaux style wines. “The terroir here is unique; it may be the only place […]

Afternoon Brief

Afternoon Brief, July 20

Afternoon Brief, July 20

Subscribe to the Afternoon Brief   Trending Story: Wine Marketers Turn to ‘Big Data’ to Uncork More Sales For an industry steeped in tradition over hundreds of years, the business of making fine wine has been undergoing a technological renaissance in the vineyard, cellar and C-suite… Today’s News: ‘Indulgence Gap’ Could Be a Factor in […]

By July 20, 2018 0 Comments Read More →
Afternoon Brief, July 19

Afternoon Brief, July 19

Fukushima’s Nuclear Signature Found in California Wine
The Japanese nuclear disaster bathed north America in a radioactive cloud. Now pharmacologists have found the telltale signature in California wine made at the time…

By July 19, 2018 0 Comments Read More →
Afternoon Brief, July 18

Afternoon Brief, July 18

Napa County Handling of Williamson Act Agricultural Land Contracts Draws Grand Jury Scrutiny
Napa County’s grand jury says a decades-old program giving property tax breaks to agriculture land owners suffers from a lax of oversight and puts the county in the role of “subsidizing a lifestyle.”

By July 18, 2018 0 Comments Read More →
Afternoon Brief, July 17

Afternoon Brief, July 17

Napa’s Duckhorn Wine Company announced this morning that it is purchasing Sonoma Pinot Noir powerhouse Kosta Browne Winery. Duckhorn will replace Kosta Browne’s current stakeholders, the investment fund J.W. Childs, as the sole owner. The deal includes Kosta Browne’s winery and tasting room in Sebastopol, as well as 80 acres of owned vineyards and leases on 90 additional acres, as well as all inventory…

By July 17, 2018 0 Comments Read More →
Afternoon Brief, July 16

Afternoon Brief, July 16

French ministers’ plans to require bigger health warnings on bottles of wine have provoked a furious response from leading chateaux, which say the move would damage ‘the soul of France’ and turn wine into a ‘criminal product’…

By July 16, 2018 0 Comments Read More →
Afternoon Brief, July 13

Afternoon Brief, July 13

Subscribe to the Afternoon Brief   Trending Story: The World’s Most Wanted Wines It’s the usual suspects for our most searched-for wines, but there’s a surprise among the most-improved rankings… Today’s News: Amorim to Eradicate TCA by 2020 “We will have a non-detectible TCA guarantee for everything, it’s in our company strategy for 2020; we […]

By July 13, 2018 0 Comments Read More →