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3rd Party Distribution Benefits

3rd Party Distribution Benefits

and why the option is a wonderful solution If you are a regular reader of my published writing you know that I am a fan of doing it different. I am a fan of pushing your brands to the independent retailer, a fan of selling into market with the market telling you how to price. […]

By August 15, 2018 0 Comments Read More →
This Week: What, How, Who, and Why Are We Not Selling?

This Week: What, How, Who, and Why Are We Not Selling?

Last week we looked at what to do, and this week we are looking at the opposite side of the What, How, Who, and Why of selling, which is: What are you not offering How are you not offering it (is our presentation unique)? To whom are you not selling? Why are you not doing […]

What, How, Who and Why of Customer Sales & Retention

What, How, Who and Why of Customer Sales & Retention

Before we even get on the sales floor, there are a number of questions (and the answers to these questions) that we have to know. If we don’t know the answers there is no way we can be as successful as we would like to be or convert one-time visitors into life long customers. Those […]

Winning Distributor Attention

Winning Distributor Attention

There are over nine thousand wineries in the US selling countless brands. Pushing this ocean of product through the chaos of a quickly changing and ever-consolidating distribution network poses monumental challenges for all suppliers and distributors alike, even the largest and most-disciplined. For large suppliers, like in other categories, scale offers a major advantage because […]

It’s Prime Selling Time

It’s Prime Selling Time

As we are in the midst of the summer visitor season at present, this week’s blog has some reminders about the importance of selling in the tasting room, at events, and anywhere else that it seems appropriate. It is always good to remember that customers make buying decisions through the emotional rather than the intellectual […]

Best Practices in Coming to America for Your Brand

Best Practices in Coming to America for Your Brand

Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the crazy characters in Harlem. In the movie it was portrayed as easy to come to the states and get what you want. In our world, the Adult Beverage world, it is not easy […]

News Releases

First Pick of Sonoma Valley Harvest

First Pick of Sonoma Valley Harvest

Sonoma, Ca (August 15, 2018) – The Sonoma Valley Vintners & Growers Alliance (SVVGA), a non-profit trade association representing more than 100 wineries and 140 grape growers in Sonoma Valley, welcomed the first grape pick of the 2018 Harvest this morning at 4:00 am at Sangiacomo Family Vineyards’ Kiser Vineyard in Los Carneros. Approximately 20 […]

Napa Valley 2018 Harvest Begins

Napa Valley 2018 Harvest Begins

An Exceptional Growing Season Makes for a Potential Landmark Vintage Napa, CA (August 14, 2018) – The 2018 Napa Valley harvest is underway throughout the region according to the Napa Valley Grapegrowers, with sparkling wine and white varieties leading the way to the presses. 2018’s picture-perfect growing season bodes well for a landmark harvest. Chardonnay […]

Sausalito Wine Experience Coming to Luxurious Sausalito Boutique Hotel, Casa Madrona Hotel & Spa

Sausalito Wine Experience Coming to Luxurious Sausalito Boutique Hotel, Casa Madrona Hotel & Spa

Caviar & Sparkling – 12 Premium Wineries – Exclusive Seated Vintners Dinner August 14, 2018, SAUSALITO, CALIFORNIA –The Second Annual Sausalito Wine Experience, www.sausalitowineexperience.org, takes place Sunday, September 30th at the newly renovated, luxury hotel, Casa Madrona Hotel & Spa in the charming coastal town of Sausalito, California.  The 2018 Honorary Chairperson is renowned Napa and […]

“The ‘Prism’ of East & West” by Bay Area Artists Mehri Dadgar & Shiva Pakdel with Select Work by Amir Rahimi Celebrated at Madrigal Tasting Salon and Gallery in Sausalito

“The ‘Prism’ of East & West” by Bay Area Artists Mehri Dadgar & Shiva Pakdel with Select Work by Amir Rahimi Celebrated at Madrigal Tasting Salon and Gallery in Sausalito

Winery Continues Bay Area California Artist Series August 14, 2018, Sausalito, CA –Madrigal Family Winery Tasting Salon & Gallery in Sausalito hosts the 26th in its Art and Wine series on Thursday August 30th from 6-8:30pm, featuring the work of local Marin County Artists Mehri Dadgar and Shiva Pakdel with art curation by Shiva Pakdel. […]

40th Annual Mendocino County Fair Wine Competition Awards Winners

40th Annual Mendocino County Fair Wine Competition Awards Winners

“Wines that stand out for clarity, focus and balance” Friday, August 10th — Prestigious wine judges from Northern California gathered to judge the 40th Annual Mendocino County Fair Wine Competition, one of the oldest regional wine competitions in California. This year there were 247 wine entries from 46 wineries.  An impressive number of medals were […]

Kenneth Freeman of Sixty Vines Named Best Sommelier at 14th Annual TEXSOM

Kenneth Freeman of Sixty Vines Named Best Sommelier at 14th Annual TEXSOM

2018 TEXSOM Best Sommelier Competition Presented by Texas Monthly Irving, Texas (August 14, 2018) –– TEXSOM co-founders and Master Sommeliers Drew Hendricks and James Tidwell yesterday announced at the TEXSOM Grand Tasting presented by ProWein that Kenneth Freeman of Sixty Vines in Uptown Dallas is the 2018 TEXSOM Best Sommelier. The 2018 TEXSOM Best Sommelier […]

By August 14, 2018 0 Comments Read More →

Spotlights

A Study in Vineyard Bird Aversion: Paradise Ridge Winery

A Study in Vineyard Bird Aversion: Paradise Ridge Winery

One of a vineyard manager’s worst early morning sights is walking among their vineyard and finding fruit damaged by birds. To combat this force of nature, growers have traditionally tried expensive and labor-intensive methods of mitigating bird damage in their vineyard. They’ve used sound-emitting devices, introduced other large birds of prey, placed netting in the […]

Innovative Web and Mobile Software Exclusively for Wine Producers

Innovative Web and Mobile Software Exclusively for Wine Producers

When looking at the wine industry, one might get lost in the web of interactions between vineyards, people, tanks, and other necessary operations to maintain a successfully functioning winery. Other than highly skilled operators and staff, winery software has traditionally been the saving grace that keeps these interactions organized and in-check. While some software handles […]

Standing Out in the Rapidly Growing Canned Wine Segment

Standing Out in the Rapidly Growing Canned Wine Segment

Only a few years ago, the canned wine segment had a limited selection of category pioneers for consumers to choose from, but with growth rates over 50%, more and more wine brands are available in cans making it harder to stand out on the shelf. “As canned beverages become more popular, and wineries look for […]

Customized Winery Marketing: Astra Digital Marketing Services

Customized Winery Marketing: Astra Digital Marketing Services

Just a two-year-old in the wine industry, Astra Digital Marketing Services is redefining direct-to-consumer (DTC) marketing and pushing wineries of all sizes to think outside the bottle. Much like their clients’ wine, Astra’s process is hand-crafted. They know that no winery is the same, and neither is the team at Astra. Taking on a client […]

Safe, Easy, and Cost-effective Way to Repel Birds from Your Vineyards

Safe, Easy, and Cost-effective Way to Repel Birds from Your Vineyards

Sitting with friends in Healdsburg in 2015, Roger Snow had an epiphany. Birds were all over the area, when suddenly two red-tailed hawks flew over. Birds darted away, heading for safety. The seed was sown and an idea bloomed. Flying over vineyards in several states already, this pest-bird repellent has only been in production for […]

Steamericas Advances Technology of High-Quality Steam Washing Through New Innovation

Steamericas Advances Technology of High-Quality Steam Washing Through New Innovation

Cleanliness and sanitation are paramount to making exceptional wine. The leading holistic method for cleaning and sanitizing a cellar or winery is through steam. Steamericas, the US subsidiary of SJE Corporation, has led the pressure and steam washer business for 26 years, providing quality washers that save time and money while delivering outstanding sanitation. Steamericas […]

Afternoon Brief

Afternoon Brief, August 14

Afternoon Brief, August 14

Healdsburg Wine Company Truett-Hurst Sells Off Wholesale Business to Seattle Firm
Truett-Hurst Inc. announced Monday it has sold its wholesale wine business for $18 million and will focus solely on its direct-to-consumer business …

By August 14, 2018 0 Comments Read More →
Afternoon Brief, August 13, 2018

Afternoon Brief, August 13, 2018

Will the Mendocino Complex Fires Put a Chokehold on Grapes This Harvest?
The Mendocino Complex fires in Lake County created a dense plume of smoke over the Beckstoffer vineyard for several days in early August. More than 50 vineyard workers were sent home that week because of poor visibility…

By August 13, 2018 0 Comments Read More →
Afternoon Brief, August 10, 2018

Afternoon Brief, August 10, 2018

Napa Keeps a Wary Eye on Monster Fire: Growers keep their fingers crossed as fire devastates vast tracts of northern California …

By August 10, 2018 0 Comments Read More →
Afternoon Brief, August 9

Afternoon Brief, August 9

New York’s Best Wine, Winery and Hard Cider: An aromatic Gewurtztraminer from Keuka Spring Vineyards near Penn Yan has won the 2018 Governor’s Cup as New York state’s best wine in the 33rd annual New York Wine Classic competition…

By August 9, 2018 0 Comments Read More →
Afternoon Brief, August 8

Afternoon Brief, August 8

Sexism Sparks Token Wine Gestures: Trump openly boasts about sexual molestation, Harvey Weinstein has been charged with rape and Rolf Harris was found guilty of indecent assault…

By August 8, 2018 0 Comments Read More →
Afternoon Brief, August 7

Afternoon Brief, August 7

Petition Calls on Sonoma County to Stop New Winery Permits Until Events Ordinance Is Passed: More than 1,000 people are calling on Sonoma County to stop permitting new or expanded wineries until …

By August 7, 2018 0 Comments Read More →