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Author Archive: Brian Rosen

Brian is one of a handful of three tier experts in the USA. Voted "Ones to Watch" in Beverage Dynamics Magazine. Rosen works with brands, distributors, producers and marketing/ position companies to bring brands to market all over the USA.

Rosen has worked with Americas largest consumer companies including Cohen's Fashion Optical (Top 10 Retail Optician/ Nationally, COO) Target, 7-11, PricewaterhouseCoopers, LevelVision, Fallas Parades, Lulu Lemon, Anheiser Busch, National WIne Distributors, Global Adult Beverage brands.

Brian is globally regarded as THE leading authority in the three -tier system, retail off premise, team leadership, marketing, merchandising, ECOMM and go to market strategy.

Brian has been featured for Forbes, American Beverage License Association, Beverage Dynamics, Wine and Spirits Daily, Beer Business Daily, Wines and Vines, Santa Rosa Democrat, Chicago Tribune, Modern Luxury Magazines, Newsweek, Wine Spectator, Market Watch, Wine Enthusiast, San Francisco Chronicle, CNN, CBS, ABC, NBC, FOX, Food Network, American Distillers Institute, Travel Channel, WCIU, and TNT.
Rosen had been named, Retailer of the Year 3X, Forbes Best of the Web 2x, and 14 under 40 winner, amongst others.

Rosen was CEO of his own 100M-retail enterprise, partner at PricewaterhouseCoopers in Retail Performance Improvement/ CPG/ Adult Beverage. Ran his own retail consulting firm and as run Cohen's Fashion Optical. Top 10 optical retailer nationally

Clients include; Anheuser Busch, Target, 7-11, Nomacorc, Testa Wines, Fallas Paradis, Azeo, Mammoth Distilling, Young’s Market, Wise Guys Liquors, Beckford's Brands, LibDib, Fresh Market and many more.

Rosen has a B.A. in Business Administration from DePaul University and is a graduate of the University of Chicago Executive MBA Leadership program.

brian@bevstrat.com
Phone: 800 953 1312
www.BevStrat.com

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The Holidays Are Distributor Merger Time

The Holidays Are Distributor Merger Time

For the last several years many things have been on repeat during the valued Holiday Sales Selling Season for adult beverage. I am late to my son’s birthday dinner because he had the nerve to be born during OND and I am working for clients. Clients’ sales begin a “hockey stick” like sales spike. Large […]

By October 16, 2018 0 Comments Read More →
Is Your Brand Built for Expansion?

Is Your Brand Built for Expansion?

In America we love growth. We love multiples. We love sequels. No one needed a Rocky VI. We did not need a Disneyland in Paris. We did not need ALL the flavors of Pinnacle Vodka because no one is craving whip cream flavored vodka. When a brand comes to BevStrat, whether it be wine, beer […]

By October 2, 2018 0 Comments Read More →
The Booze Business Is All About Perception!

The Booze Business Is All About Perception!

Often times when I fly, and I fly very often, I am very grateful for the 3 or 4 hours I get without Wi-Fi. I get time to decompress, think and free the mind of the clutter than often comes from being 100% connected 100% of the time. Today we are off to Los Angeles, to meet a client, […]

By September 24, 2018 0 Comments Read More →
The Perfect Winemaker

The Perfect Winemaker

When I was a child there was a movie filmed in my local area caller Weird Science. It was about two kids that designed the “perfect” woman for them to achieve their high school goal of popularity. She was, at the time historically, what the embodiment was of the ideal female and also a robot. […]

By September 11, 2018 0 Comments Read More →
Why Makers Matter in the Sales Process

Why Makers Matter in the Sales Process

Currently I am 30,000 feet above California having just completed a whirlwind 20 hours in Los Angeles. Now our BevStrat team is heading back to New York do to the same. What is it that we did in LA? and are going to do again in New York. I wish it was a movie premier […]

By August 23, 2018 0 Comments Read More →
3rd Party Distribution Benefits

3rd Party Distribution Benefits

and why the option is a wonderful solution If you are a regular reader of my published writing you know that I am a fan of doing it different. I am a fan of pushing your brands to the independent retailer, a fan of selling into market with the market telling you how to price. […]

By August 15, 2018 0 Comments Read More →
Best Practices in Coming to America for Your Brand

Best Practices in Coming to America for Your Brand

Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the crazy characters in Harlem. In the movie it was portrayed as easy to come to the states and get what you want. In our world, the Adult Beverage world, it is not easy […]

5 Reasons Why Summer Is More Important Than Winter for Booze

5 Reasons Why Summer Is More Important Than Winter for Booze

You have read that correctly! Summer is more important than the winter season for selling. How can that be? Huh? Has Rosen lost his marbles? Well perhaps, but hear me out. When I was CEO of America’s largest wines stores, I always shared that 43% of our YEARLY sales happened after Halloween. Nearly half our […]

Think About Your Brand Rep as a Shared Service to Launch Your Sales

Think About Your Brand Rep as a Shared Service to Launch Your Sales

In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective phone(s). We use these services because buying a car and having a driver is more expensive than Uber. We use these services because using Handy is cheaper and more effective than having a […]

Weed Should Scare You!

Weed Should Scare You!

When I say weed should scare you I am not talking about You, the reader, I am speaking about the very basic, everyday, mundane, generic wine, beer, or spirit. Weed, the actual THC, is not scary at all to me. I can remember a few nights lounging in our suburban basement watching Pink Floyd, “The Wall,” […]

The Market Will Never Lie to You

The Market Will Never Lie to You

In our office, nearly every day, we get a pitch deck from the “next” Tito’s, Sophia, Yellow Tail, Estancia, Josh Cabernet, Fireball, Goose Island, Angels Envy, etc. Every- Single- Day. This is all positive as we are all entrepreneurs. We are all makers of something. if you are reading our regular column, and so many […]

Rosé Is a Price Game, Makers Are Impatient, Gig Selling Is Real and More Musings

Rosé Is a Price Game, Makers Are Impatient, Gig Selling Is Real and More Musings

Summer is here. Officially not yet, but the weather says different. Memorial Day has come and gone and all over America the summer booze season is upon us. Typing as I am flying to our NYC office a few story lines are emerging already. Rosé is hot but not sun hot. Still popular but not […]

Why We Love the Booze Business

Why We Love the Booze Business

It’s Friday morning, early, early Friday AM, I am sitting here in my office working away. Coaching our sales and strategy teams to finish the week strong. I know that many people are off from work, or off to the beach, either way there was an “off” in that sentence. Summer season is here, drinking […]

What I Learned at WSWA 75

What I Learned at WSWA 75

A lot!  A ton! A boatload!  Let me add some perspective. First – I learned how much sleep a human needs Second- I learned that a $12.00 coffee tastes the same as a $2.50 coffee Third- I learned that this event is the annual showcase of players and leaders in our space. If you are […]

Distributor Heaven: WSWA Is WYSIWYG

Distributor Heaven: WSWA Is WYSIWYG

Wine & Spirits Wholesalers of America is what you see is what you get Two weeks and counting! 14 days and the annual pilgrimage to Distributor Heaven will be upon us. We will descend on Vegas partially for the gaming. Perhaps for the NHL playoffs. Potentially for the legal weed or the topless pools. But, […]