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Author Archive: Brian Rosen

Brian is one of a handful of three tier experts in the USA. Voted "Ones to Watch" in Beverage Dynamics Magazine. Rosen works with brands, distributors, producers and marketing/ position companies to bring brands to market all over the USA.

Rosen has worked with Americas largest consumer companies including Cohen's Fashion Optical (Top 10 Retail Optician/ Nationally, COO) Target, 7-11, PricewaterhouseCoopers, LevelVision, Fallas Parades, Lulu Lemon, Anheiser Busch, National WIne Distributors, Global Adult Beverage brands.

Brian is globally regarded as THE leading authority in the three -tier system, retail off premise, team leadership, marketing, merchandising, ECOMM and go to market strategy.

Brian has been featured for Forbes, American Beverage License Association, Beverage Dynamics, Wine and Spirits Daily, Beer Business Daily, Wines and Vines, Santa Rosa Democrat, Chicago Tribune, Modern Luxury Magazines, Newsweek, Wine Spectator, Market Watch, Wine Enthusiast, San Francisco Chronicle, CNN, CBS, ABC, NBC, FOX, Food Network, American Distillers Institute, Travel Channel, WCIU, and TNT.
Rosen had been named, Retailer of the Year 3X, Forbes Best of the Web 2x, and 14 under 40 winner, amongst others.

Rosen was CEO of his own 100M-retail enterprise, partner at PricewaterhouseCoopers in Retail Performance Improvement/ CPG/ Adult Beverage. Ran his own retail consulting firm and as run Cohen's Fashion Optical. Top 10 optical retailer nationally

Clients include; Anheuser Busch, Target, 7-11, Nomacorc, Testa Wines, Fallas Paradis, Azeo, Mammoth Distilling, Young’s Market, Wise Guys Liquors, Beckford's Brands, LibDib, Fresh Market and many more.

Rosen has a B.A. in Business Administration from DePaul University and is a graduate of the University of Chicago Executive MBA Leadership program.

brian@bevstrat.com
Phone: 800 953 1312
www.BevStrat.com

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5 Cannot Miss Tricks to Help 2016 Finish Strong

5 Cannot Miss Tricks to Help 2016 Finish Strong

Retailers and Distributors, we are here, we are at the end of 2016. November and December is about to get rolling and it is time to be proactive. There are 8 weeks left in 2016 and here are 5 cannot miss tricks to increase your depletions and your retail sales. I look at sales as […]

By October 26, 2016 0 Comments Read More →
Finding Fresh Insights in CPG Marketing Trends

Finding Fresh Insights in CPG Marketing Trends

The adult beverage business does roughly 43% of total sales in the last 7 weeks of the year, and that makes the 4th quarter critical for all interested parties to hit their year end numbers.

By October 7, 2016 0 Comments Read More →
This is a good time to be an independent retailer

This is a good time to be an independent retailer

I get emails all the time from retailers who are beside themselves with the big box movement. I also get calls from frantic retailers that think that grocery stores are taking over the USA, and if grocery stores can sell wine or sell wine on Sunday then said retailer might as well close their doors. […]

How Can a Small Brand Compete?

How Can a Small Brand Compete?

I spent the last week listening to CMO’s and brand managers from the suppliers side speak of brand extension, growth, millennial marketing, and off premise activation. I spent the last week shaking my head – the same way I shake my head when I miss a lay-up in basketball. Let’s talk about Chipotle Mexican Grill. […]

Omni-Channel Selling Matters for the AdultBev Game

Omni-Channel Selling Matters for the AdultBev Game

If you are a regular reader of my column you can probably conclude that my desire to help brands and retailers is the overarching theme of everything I write. As I type this column, I am on an airplane heading back from Phoenix fighting desperately for my share of armrest space. The Rosen Retail team […]

Being Small Can Be a Benefit

Being Small Can Be a Benefit

There is a funny thing about travel. Travel makes you see the world through a lens that is much bigger than what you are used to. Said another way, travel can open your eyes to how others live, work, and enjoy life. As it relates to our business, the adult beverage business, looking at other brands, […]

Three Top Ways to Pick a New Market to Enter

Three Top Ways to Pick a New Market to Enter

When I speak at conferences and consult with new and old brands, I get the same question asked all the time. Different people ask this question in different ways, but in the end the question is always the same. How do I pick the right market to enter? I guess this would go along with […]

Picking the Right Dance Partner for Your Product Distribution

Picking the Right Dance Partner for Your Product Distribution

As a winery, distillery, or brewer there will come a time when you will outgrow the trunk of your delivery car. There will be many sleepless nights thinking about the fact that you have a beverage that you believe in but have no idea how to share that passion with the rest of the world. […]

Technology and the Adult Beverage World

Technology and the Adult Beverage World

Technology has a way of really advancing our business for better or for worse, and our adult beverage industry is always slow to respond and adapt.

By February 23, 2015 0 Comments Read More →
50 Shades of Grey That Are All Bad for Business

50 Shades of Grey That Are All Bad for Business

I am not here to talk about the movie, the book, or even the wine. What I feel is important to speak about is the concept of the color GREY. The color is often used to represent the middle ground on something. A feeling or action that is not too much to the left or […]

By February 9, 2015 0 Comments Read More →
Facebook ‘likes’ are not sales, they are ‘likes’ – here’s how to convert

Facebook ‘likes’ are not sales, they are ‘likes’ – here’s how to convert

We use it all, Facebook, Twitter, LinkedIn, Tumblr, and more; just like you do. But, there is a shift happening in social media that can impact your business and really change the way we communicate with our end user.

By February 3, 2015 2 Comments Read More →
Stop the Insanity & Plan Your Go-To-Market-Strategy of the Future

Stop the Insanity & Plan Your Go-To-Market-Strategy of the Future

Our business, this adult beverage trade that we all work in, is undergoing an enormous shift. We talk about the Internet impacting our business; we talk about DTC as if it is a panacea, and we mention a three-tier bottleneck casually over coffee like we are speaking about the Golden Globe speeches. Talking about the […]

By January 22, 2015 0 Comments Read More →
5 Major Trends in the Adult Beverage Industry

5 Major Trends in the Adult Beverage Industry

Let’s close the book on 2014, gladly, and look to 2015 and see what Rosen Retail thinks will be the 5 major trends in the adult beverage industry 2015.

By January 8, 2015 2 Comments Read More →
Where Have the Flash Sale Wine Sites Gone?

Where Have the Flash Sale Wine Sites Gone?

This holiday season will mark the near end of the Flash Sale Wine Sites. What you say? How is this possible? Yes, this is possible, probable, and very much happening. Gone are the days where you would eagerly wait near your inbox looking for the best wine at the best price. Gone are the days […]

By November 19, 2014 3 Comments Read More →
The #1 Wine of the Year

The #1 Wine of the Year

Today my friends, the Wine Spectator, the industry leader in wine reporting, announced the #1 wine of the year. This was a long drawn out process that started with #10 and slowly crawled to #1, and now the consuming public begins the chase towards that purchase. This process first began in the early 90’s I […]

By November 14, 2014 3 Comments Read More →