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Author Archive: Expert Editorial

The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor community and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use.

You will be credited as the article’s author with name and company logo as well as a link to your website or Wine Industry Network profile. If you are interested in writing an Expert Editorial for the Wine Industry Advisor, please contact editor@wineindustryadvisor.com with a brief summary of your article. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

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Creative Solutions to Drive Small Winery Marketing

Creative Solutions to Drive Small Winery Marketing

By Kristie Sheppard Marketing your small winery can seem overwhelming and challenging, especially for those of us with small shops with just one, or maybe a few employees. During harvest, there is never enough time to even think about marketing. Then by the time you get everything else done, from bottling to distribution, it’s almost […]

By September 21, 2017 0 Comments Read More →
Proper Use of Aerial Diagnostic Maps to Improve Vineyard Performance

Proper Use of Aerial Diagnostic Maps to Improve Vineyard Performance

You’ve probably heard of NDVI (Normalized Difference Vegetation Index) or EVI (Enhanced Vegetation Index) maps, which are helpful in understanding the relative health of grapevines. Typically generated from multispectral imagery gathered by satellites, airplanes or drones, these maps are based on the principle that healthy plants reflect less red visible light than unhealthy plants because healthy plants absorb more of it as they are engaged in higher rates of photosynthesis.

By September 18, 2017 0 Comments Read More →
Over-Exposed – Vineyard Volatility Amid a Changing Climate

Over-Exposed – Vineyard Volatility Amid a Changing Climate

Climate disruptions are increasing in volatility throughout the world, impacting many sectors and industries. Among one of the hardest hit is agribusiness – specifically wineries – which depend on stable soils and climatological consistency to deliver a viable product. How will raging wildfires, searing temperatures and flooding rains change the business? And how can insurers assist worried vintners and their customers?

Does Social Media Help Me Sell Wine?

Does Social Media Help Me Sell Wine?

Engaging in social media is like having your own PR department. I like to call it Consumer PR. You are initiating a conversation about your winery and presenting your brand to the public. For small wineries this can be a little scary due to perceived loss of control. Traditional media approaches like press releases, media […]

Crush in Compliance with California’s Wage Laws

Crush in Compliance with California’s Wage Laws

Crush season is an exciting and important time of year for any winery, but for modern agricultural enterprises doing business in California, the state’s complex web of wage and hour employment laws presents a trap for the unwary at this already hectic time.

Your Website Visitors Are Telling You Everything You Need to Know – Are You Listening?

Your Website Visitors Are Telling You Everything You Need to Know – Are You Listening?

Making sense of the data you get from your website. Consumer website behavior provides much of the information you need to make better marketing investments. Website analysis can help you improve content engagement, boost sales, and drive traffic into your tasting room. And most importantly, it can help you build a better experience for your […]

Selling Wine Through Facebook Requires the Tenacity for Testing of a Sadistic High School Geometry Teacher Giving Surprise Quizzes

Selling Wine Through Facebook Requires the Tenacity for Testing of a Sadistic High School Geometry Teacher Giving Surprise Quizzes

Remember that teacher in high school who relentlessly surprised the class with random, mid-week quizzes? The secret to success of selling wine through Facebook comes down to channeling that bit of her personality that loved testing. But unlike finally acing that class, Facebook advertising is a constantly moving target with a bunch of ‘gotchas’. Although […]

Tasting Room Trends: 2016 Review & 2017 Forecasts

Tasting Room Trends: 2016 Review & 2017 Forecasts

At VingDirect, we exist to help family wineries grow their direct to consumer sales. Our winery clients receive education and training, customized consulting, and our Performance Tracker (PT) software, which provides actionable tasting room data. Ours is the only benchmarking tool in the wine industry and we’re happy to share 2016 learnings and insight to what we think […]

Data Is Driving the Wine Industry

Data Is Driving the Wine Industry

There’s no shortage of mobile apps these days to find wines, remember what you drank, or even have wine delivered to your door in under an hour. But with so many apps and new technologies, it can be difficult for producers and suppliers to determine how the changing landscape of technology in the wine industry […]

Managing Managers – It’s a Whole New Ballgame!

Managing Managers – It’s a Whole New Ballgame!

By Joel A. Miller, ChateauHR Consulting Roles change dramatically when you get promoted to middle management. Many newly-promoted managers fall flat on their face because no one told them this simple truth – you need a different leadership style to succeed at higher levels. The skills that got you promoted ARE NOT the skills you’ll […]

Five Video Tips for Wine Marketing

Five Video Tips for Wine Marketing

I live and work producing films and videos in the San Francisco Bay area, where tech and startups abound, but creativity doesn’t necessarily follow suit. A great deal of time is spent looking just like the competition on company websites and social media portals, so the new guy can appear to be on equal footing with the slightly older gal, and mind blowing company videos consist of a bunch of words jumping onto a white screen and/or hand drawn animation that isn’t.

10 Factors to Consider when Selecting a Bulk Wine Supply Partner

10 Factors to Consider when Selecting a Bulk Wine Supply Partner

IBWSS (International Bulk Wine and Spirits Show) talks to Steve Dorfman, partner at the Ciatti Company about the 10 Factors That One Should Consider when Selecting a Bulk Wine Supply Partner. Steve joined the Ciatti Company in 2007 after working with the Brown-Forman Corporation, Fetzer Vineyards, Sonoma-Cutrer Vineyards and Bolla Wine brands for 24 years. […]

Ready for Your Exit? Start Your Succession Planning with a Few Simple Questions

Ready for Your Exit? Start Your Succession Planning with a Few Simple Questions

by Jay Silverstein, Partner, Moss Adams LLP Succession planning continues to be a buzzword as baby boomers transition their businesses and wealth to the next generation. These questions can help you determine your exit readiness and jump-start your planning. I’m undecided about selling my winery or vineyard versus transitioning it to family members. How much […]

Wines Millennials Want: Five Stand-Out Qualities Millennials Are Looking For

Wines Millennials Want: Five Stand-Out Qualities Millennials Are Looking For

If you want a sense of the enormous influence of millennials, just take a look at the stats. Millennials, the largest generation in America, are expected to spend 200 billion dollars in 2017. They account for 11.6 million households with kids, and they are the most ethnically and racially diverse American generation. Add some context to those numbers — more wine, beer, and spirits options exist now than ever before — and you come up with a positive yet daunting outlook. Millennials are eager to spend their money on wine brands they believe in, but they’re also our most spontaneous and engaged generation.

“What Kind of Tree would You Be?” and Other Stupid Interview Questions

“What Kind of Tree would You Be?” and Other Stupid Interview Questions

By Joel A. Miller, ChateauHR Consulting I’m amazed by the number of mediocre interviews in our industry.  Many use silly questions to gauge the candidate’s intellect or creativity.  Some classics:  “If you could be any superhero, who would you be?” “If you were stuck on a deserted island, what would you bring with you?” Hiring […]