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Vineyard Income Is Down. Is Your Property Tax Assessment?
Why Williamson Act vineyards need to make sure the county has the right information After my recent article, “Vineyard Values Have Fallen. Has Your Property Tax Assessment?”, I heard from a number...
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From Cellar to Table: How Wine Professionals Are Putting AI to Work
An artificial intelligence system once confidently told Daniel Webber that winemaker Philippe Melka makes Casa Piena. There was just one problem. He does not. Webber, Wine Director at Wrigley Mansion...
Cover crops attract beneficial insects, increasing biodiversity of a vineyard
Reimagining Wine in a Changing Climate
Cover crops attract beneficial insects, increasing biodiversity of a vineyard The climate is increasingly unstable. Historically warm winters are punctuated by ice storms and dangerously cold temperatures....
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Vineyard Values Have Fallen. Has Your Property Tax Assessment?
Anyone involved in California’s wine industry knows how dramatically the vineyard market has changed. Grape demand remains soft, contracts are harder to secure, farming costs continue to climb, and...
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What New York's Award-Winning Wines Tell Us About Pricing
Every year, the New York Wine Classic celebrates the quality of wines produced across our state. The medals recognize craftsmanship, terroir, and the dedication of New York’s winemakers. For the...
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Creating a Positive Narrative for Wine in the US
Or: Tilting at Windmills, It’s What We Do Two and a half years ago, I started on a quixotic journey with famed wine writer and author of The Wine Bible, Karen MacNeil, and fellow wine PR agency owner...
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Gen Z Isn't Actually Killing Wine
But the Wine Industry May Be Pushing Them Away For years, we have heard the same warning: younger generations are drinking less wine, and Generation Z may represent an existential threat to the industry....
Red Barn Luncheon
OpEd: It's Time to Tell the Wine Industry's Positive Stories
The Wine Industry has a storytelling problem. Open any trade publication right now and you’ll find the same story: declining consumption, shrinking club memberships, a generation of younger consumers...
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What Your Visual Library Is Actually Telling Buyers About Your Brand
Five questions every winery should be able to answer about its imagery before the next selling season. For most wineries, the visual library is the part of the operation no one owns. It accumulates....
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Younger Generations Are Reshaping Fine Wine, Not Rejecting It
The next generation of wine consumers are often framed as a threat to the fine wine market. They are drinking less alcohol overall, moderating more consciously, and spending differently than previous generations....
Alex Caffarini Editorial
Stop Losing Wine Club Members: How to Predict and Prevent Cancellations
By Alex Caffarini Most wineries don’t lose wine club members overnight – they lose them slowly, months before cancellation formally happens. As wine sales continue to decline, wineries are doubling down...
Credit Card Article
The Hidden Cost of Every Sale: How Wineries Can Reduce Credit Card Fees
By Ian Axford, Merchant Cost Consulting With margins tightening across the wine industry, from rising production costs to increased competition in direct-to-consumer (DTC) channels, many wineries are...
Italian Winery Architect
Before You Build the Tasting Room: What Winery Owners Should Prove First
By Dario Latrofa The most expensive project is not the one built badly. It is the one where the owner loses control before it even begins. It happens more often than the industry admits. An owner with...
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One Truth, Three Tables: How Wine Businesses Are Building Community This Spring
By Kimberly Noelle Charles Share & Pair Sundays™ brought to you by the team behind Come Over October™, perfectly models the creativity and collaboration within the wine community at a time when it...
wine experiments
Stop Teaching Wine: Start Revealing People
Why the wine industry’s outward gaze is costing us the next generation of drinkers and what to do about it By Carrie A. Boyle, CSW For decades, the wine industry has told its story the same...
Mergers and acquisitions editorial
Mergers and Acquisitions in a Contracting Wine Industry: Key Valuation and Deal‑Structuring Issues
By Tony Schoenberg and MaryJo Lopez-Oneal, Farella Braun + Martel The wine industry is undergoing a period of contraction that is reshaping the way buyers and sellers approach mergers and acquisitions....
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