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Author Archive: Expert Editorial

The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor community and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use.

You will be credited as the article’s author with name and company logo as well as a link to your website or Wine Industry Network profile. If you are interested in writing an Expert Editorial for the Wine Industry Advisor, please contact editor@wineindustryadvisor.com with a brief summary of your article. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

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Turning the Tables on L.M. Archer

Turning the Tables on L.M. Archer

By Carl Giavanti, Carl Giavanti Consulting “Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of this project is to understand and develop working relationships with journalists. They are after all, those that help tell […]

NFC Applications for Wine and Spirits Brands

NFC Applications for Wine and Spirits Brands

By 2024, the global near field communication (NFC) market will nearly triple as adoption of the technology grows. And the latest generation of iPhones can read NFC tags without the use of a third-party app. All of this means the average smartphone-carrying consumer will not only be familiar with NFC, but will be able to tap their device to an NFC label on your bottle and access any verification or promotional material programmed into the tag.

Tasting Room Trend Review and Forecast: What Flipped and What Flopped

Tasting Room Trend Review and Forecast: What Flipped and What Flopped

Much like the wineries we work with, VingDirect is a family business. In 2009 our founder Tammy Boatright started VingDirect with the belief that if we could help family wineries grow their direct to consumer sales, the bottom line of their business would improve. To this day, we still believe that can be the difference […]

How to Sell Wine into Restaurants Effectively

How to Sell Wine into Restaurants Effectively

Looking to add your wine to the wine list of leading national chains? Execute this detailed strategic plan smartly and make it happen For many wine brands, especially small boutique wineries, it can seem like an impossible task to get their wines on the wine list of a national restaurant chain or sold at the […]

Pouring Profitability into a Flattening Market

Pouring Profitability into a Flattening Market

By Kyle Sawyer, President ICC NW With wine industry trends pointing to a flattening of demand, and customers resistant to increases in pricing, now is a good time for winemakers to look at ways to tune up production processes to create and maintain healthy profit margins. According to State of the Wine Industry 2018 by the Silicon […]

From Vine to Table: The Case for Sustainability

From Vine to Table: The Case for Sustainability

We are at a critical juncture in the consumer packaged goods space. And it can’t be ignored. The combination of product integrity, recyclability, and overall environmental impact is driving shoppers’ buying decisions.

Turning the Tables on Fred Swan

Turning the Tables on Fred Swan

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers.

How to Create a National On-Premise Wine Brand

How to Create a National On-Premise Wine Brand

From prep to pitching to programs, here’s what you need to know Creating a national on-premise wine brand requires a fundamentally different mindset from creating a national off-premise wine brand. The off-premise side of the market is all about product, price and performance. In contrast, the on-premise side of the market is all about relationships, […]

The Transformation of East Coast Wine

The Transformation of East Coast Wine

Preface to a three-part report on the wines of the Eastern Seaboard being prepared by The International Wine Review The wines of the Atlantic Seaboard are on the rise. Noteworthy improvements in the quality of East Coast wines and their unique character are attracting growing numbers of wine enthusiasts. Today, more than ever before, consumers […]

Drinking Wine Outside the Box

Drinking Wine Outside the Box

By Kenneth Friedenreich Sometimes a good title acts as the scaffolding for ideas waiting on words and sequence to show up sooner or later. This is one such case. On two December days I downloaded blogs by Amber LeBeau, a self-proclaimed wine geek with wine creds, retail wine steward chops, and a nifty blog called […]

Turning the Tables on Rusty Gaffney

Turning the Tables on Rusty Gaffney

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.

How the New Revenue Recognition Standard May Impact the Wine Industry

How the New Revenue Recognition Standard May Impact the Wine Industry

By: Adam Raudsep, CPA, Senior Manager In May 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2014-09, Revenue from Contracts with Customers (ASC 606). This standard, along with subsequent amendments and clarifications issued by the FASB, fundamentally changes how companies across industries will recognize, measure, present, and disclose information about revenue. […]

Turning the Tables on Paul Gregutt

Turning the Tables on Paul Gregutt

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. You’ll discover much more about wine writers that you know and learn about many others.

3 Tips for Wooing Your Wine Club

3 Tips for Wooing Your Wine Club

You know the story. Wine lovers see a promotion to “join the club” or to get those special “members-only” benefits and they sign up for your wine club. They’re excited. You’re excited. You send out the first shipment and the next thing you know, they cancel the membership.

Wine and Power, a Palimpsest for Armistice Day

Wine and Power, a Palimpsest for Armistice Day

Given the dismal quality of history education these days, and the even more dismal state of discourse on this subject beyond pop trivia, it is likely most people will commemorate the end of World War One by going to the mall for a “Veterans’ Day Sale.” After 100 years, silent film herky-jerky images belie the bloody reality of it. The century since has been no picnic either.