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Author Archive: Expert Editorial

The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor community and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use.

You will be credited as the article’s author with name and company logo as well as a link to your website or Wine Industry Network profile. If you are interested in writing an Expert Editorial for the Wine Industry Advisor, please contact editor@wineindustryadvisor.com with a brief summary of your article. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.

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Tasting Room Trends: 2016 Review & 2017 Forecasts

Tasting Room Trends: 2016 Review & 2017 Forecasts

At VingDirect, we exist to help family wineries grow their direct to consumer sales. Our winery clients receive education and training, customized consulting, and our Performance Tracker (PT) software, which provides actionable tasting room data. Ours is the only benchmarking tool in the wine industry and we’re happy to share 2016 learnings and insight to what we think […]

Data Is Driving the Wine Industry

Data Is Driving the Wine Industry

There’s no shortage of mobile apps these days to find wines, remember what you drank, or even have wine delivered to your door in under an hour. But with so many apps and new technologies, it can be difficult for producers and suppliers to determine how the changing landscape of technology in the wine industry […]

Managing Managers – It’s a Whole New Ballgame!

Managing Managers – It’s a Whole New Ballgame!

By Joel A. Miller, ChateauHR Consulting Roles change dramatically when you get promoted to middle management. Many newly-promoted managers fall flat on their face because no one told them this simple truth – you need a different leadership style to succeed at higher levels. The skills that got you promoted ARE NOT the skills you’ll […]

Five Video Tips for Wine Marketing

Five Video Tips for Wine Marketing

I live and work producing films and videos in the San Francisco Bay area, where tech and startups abound, but creativity doesn’t necessarily follow suit. A great deal of time is spent looking just like the competition on company websites and social media portals, so the new guy can appear to be on equal footing with the slightly older gal, and mind blowing company videos consist of a bunch of words jumping onto a white screen and/or hand drawn animation that isn’t.

10 Factors to Consider when Selecting a Bulk Wine Supply Partner

10 Factors to Consider when Selecting a Bulk Wine Supply Partner

IBWSS (International Bulk Wine and Spirits Show) talks to Steve Dorfman, partner at the Ciatti Company about the 10 Factors That One Should Consider when Selecting a Bulk Wine Supply Partner. Steve joined the Ciatti Company in 2007 after working with the Brown-Forman Corporation, Fetzer Vineyards, Sonoma-Cutrer Vineyards and Bolla Wine brands for 24 years. […]

Ready for Your Exit? Start Your Succession Planning with a Few Simple Questions

Ready for Your Exit? Start Your Succession Planning with a Few Simple Questions

by Jay Silverstein, Partner, Moss Adams LLP Succession planning continues to be a buzzword as baby boomers transition their businesses and wealth to the next generation. These questions can help you determine your exit readiness and jump-start your planning. I’m undecided about selling my winery or vineyard versus transitioning it to family members. How much […]

Wines Millennials Want: Five Stand-Out Qualities Millennials Are Looking For

Wines Millennials Want: Five Stand-Out Qualities Millennials Are Looking For

If you want a sense of the enormous influence of millennials, just take a look at the stats. Millennials, the largest generation in America, are expected to spend 200 billion dollars in 2017. They account for 11.6 million households with kids, and they are the most ethnically and racially diverse American generation. Add some context to those numbers — more wine, beer, and spirits options exist now than ever before — and you come up with a positive yet daunting outlook. Millennials are eager to spend their money on wine brands they believe in, but they’re also our most spontaneous and engaged generation.

“What Kind of Tree would You Be?” and Other Stupid Interview Questions

“What Kind of Tree would You Be?” and Other Stupid Interview Questions

By Joel A. Miller, ChateauHR Consulting I’m amazed by the number of mediocre interviews in our industry.  Many use silly questions to gauge the candidate’s intellect or creativity.  Some classics:  “If you could be any superhero, who would you be?” “If you were stuck on a deserted island, what would you bring with you?” Hiring […]

Slam the Brakes on That Spinning Hamster Wheel!

Slam the Brakes on That Spinning Hamster Wheel!

Too often people mistakenly assume high activity equals actual progress. Jennie was wiped out after a second 70+ hour week at the Tasting Room…but she was so proud of the work done as the TR manager to improve sales. She had rearranged the merchandise…added new signage – that customers could now read…scrubbed the back room floor one night to demonstrate to her team how important cleanliness is to the business. The list went on and on…

By September 26, 2016 6 Comments Read More →
Effective Performance Management: Should They Stay or Should They Go?

Effective Performance Management: Should They Stay or Should They Go?

By Casi Jewett, MAOD, SPHR, SHRM-SCP, The Personnel Perspective One of the most challenging aspects of running any business is managing employee performance issues. Due to the busy nature of the wine industry, especially now during the harvest and tourist season, it is easy for this task to be the last item on a supervisor’s […]

Another War in Stags Leap

Another War in Stags Leap

by Monty Preiser Almost as if they had seen our recent story explaining the differences, and touching upon the history, of the Stags Leap AVA, Stag’s Leap Wine Cellars, and Stags’ Leap Winery, the present day owners of the two above wineries are crossing swords once again. As you may recall, some years ago Stag’s Leap’s […]

Wine Intolerance

Wine Intolerance

You may know it as wine allergy, wine intolerance, wine sensitivity, red wine headache, white wine headache, asian flush – what is the origin of this problem? There are a lot of opinions, and there is some controversy about the issue. Sulfite comes up frequently, but very few people are sulfite sensitive enough for this to be an issue. Tannins and histamine have been blamed. Biogenic amines, too. Who is right? What are the triggers for this problem of wine intolerance?

Economic and Sustainable Winery Events Management with a View toward Changing Rules

Economic and Sustainable Winery Events Management with a View toward Changing Rules

First let’s make sure if you are planning on hosting an event at your site, it is in your economic best interest to do so.

Heat Damage & Fine Wine

Heat Damage & Fine Wine

by Eric E. Vogt, CEO, eProvenance Fine wine does not take kindly to overheating or to freezing, yet fine wines are often shipped around the world with less care than cartons of lettuce. Winemakers devote great care to every step in the creation of their product in both the vineyard and in the winery, but transport […]

Top Tips to Navigating the Bulk Wine Market

Top Tips to Navigating the Bulk Wine Market

From pre-bottled shiners to recently harvested grapes, the wide range of market opportunities available in the bulk wine industry makes it one of the most complex commodities to trade in. Regardless of if you are buying or selling bulk wine, negotiating the best deal to fit your company’s needs can be the difference between a […]