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Expert Editorial

Selling Wine in the Tasting Room

Selling Wine in the Tasting Room

There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found wine that will make life more pleasant. And tasting room staffs should understand—wine sales is not a debate forum; everybody has different tastes and expectations. The visitor arrives with preconceived notions […]

How to Modernize Your Wine Brand Without Sacrificing Heritage

How to Modernize Your Wine Brand Without Sacrificing Heritage

There are more opportunities to drive relevancy with your wine brand than ever before, due in part to the fact that people are consuming it in record numbers.

The Tasting Room: Branding or Marketing

The Tasting Room: Branding or Marketing

In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a brand identity it is hard to market wine. We do not want to take this discussion into an esoteric direction, however, tasting rooms […]

Managing the Wine Industry’s Toughest Risk Exposures

Managing the Wine Industry’s Toughest Risk Exposures

Your treasured winery may be borne of a recent family vision, carefully nurtured to newfound popularity and success … or a coveted legacy, handed down from generations before you, whose brand and reputation are the cornerstones for your company mission. Regardless of your roots … threats to your business survival abound, from a variety of […]

Winery PR Doesn’t Sell Wine!

Winery PR Doesn’t Sell Wine!

Winery PR does not directly sell wine, nor is it intended to do so. This is not a retraction from my previous article – Does Media Coverage Help Me Sell Wine? Media Relations is about showing the media real stories and wines that fit what they need or want to write about. Communications professionals and […]

Precision Agriculture – An Essential Tool for Effective Management Strategies

Precision Agriculture – An Essential Tool for Effective Management Strategies

During my tenure as a Soils Scientists at Coastal Viticultural Consultants (CVC), I have observed in recent years that the concept of precision agriculture (PA) has gained coverage in the press and agricultural industry technical meetings, and has increased in its implementation. Precision agriculture seems to have a breath of definitions, beliefs and aspects within the agricultural community.

Why Wineries Need Specialized Digital Audits

Why Wineries Need Specialized Digital Audits

Consumers have increasingly turned to digital channels to learn about new wines and wine tasting experiences, research wines as they stand in the grocery store aisle, and buy more wine, more frequently, online.  

Music Adds Even More Taste to America’s Wineries

Music Adds Even More Taste to America’s Wineries

What’s better, really, than sipping a wonderful glass of wine in a beautiful vineyard with music playing in the background? Not many things come to mind. Because appealing to the five senses of sight, sound, smell, taste, and touch all at one time is difficult to do. And yet, wineries across America are doing it in their own unique ways.

Tasting Room Trends: 2017 Review and 2018 Forecasts

Tasting Room Trends: 2017 Review and 2018 Forecasts

At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members, to train and educate your staff, to polish up your brand, or to take a look at your overall DTC business, we can help. We take time to learn about your […]

Changing Our Thinking for the Digital Age

Changing Our Thinking for the Digital Age

By Susan DeMatei Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time – arguably since 800 BC when the Greeks wrote poetry now regarded as the first “farmer’s almanac.” But nothing in the past 2800 years has prepared us for the digital age. […]

How Tax Reform Could Impact the Wine, Beer, and Spirits Industries

How Tax Reform Could Impact the Wine, Beer, and Spirits Industries

On December 22, 2017, President Trump signed the Tax Cuts and Jobs Act (TCJA) into law. Within the legislation, which became effective January 1, 2018, under Part IX, Subpart A, is the Craft Beverage Modernization and Tax Reform (CBMTR). The CBMTR section of the new law is effective until it’s scheduled to sunset on December […]

Why Single-Serve Wine Is a Popular Option

Why Single-Serve Wine Is a Popular Option

Single-serve wine has become increasingly popular in the past year with convenience and portability being a growing trend. As a result, more companies are offering single-serve wine packaging options, which allow customers to take wine on the go at a picnic or BYOB functions.

Flooring Sanitation Concerns for Wineries

Flooring Sanitation Concerns for Wineries

By Sophia Daukus Winery operators face many challenges unique to the industry – not the least of which is staying in full compliance with the Food Safety Modernization Act (FSMA) sanitation standards. Especially in light of the FDA’s recent unannounced winery inspections, ensuring that the basics of sanitary facility design are in place can make […]

The Sweet Taste of Succession Planning

The Sweet Taste of Succession Planning

By Claudio Cipollina, Business Banking Market Executive, Bank of America Merrill Lynch In order to properly manage your winery, you likely wear many hats to ensure the business runs smoothly. This includes planning new promotions, tours and shipping deadlines across the country. With all of these stressors, it can be hard to look beyond the […]

Top 10 Challenges that Keep Wine Executives Up at Night

Top 10 Challenges that Keep Wine Executives Up at Night

The rewards and challenges of growing, making, and selling wine can be numerous for grape growers, winery owners, and executives.