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Expert Editorial

Wine Aroma: A Missed Opportunity?

Wine Aroma: A Missed Opportunity?

The Nose Knows with Wine I once heard a sports car aficionado guy say-if a car looks sleek today it will probably be impressive forever. Maybe, when it comes to sleek aromas in wine-a great aroma experience will be remembered and sought after for a long time. Aroma sensations have a palate of thousands and […]

Uncovering Your Distributor’s Critical Success Factors

Uncovering Your Distributor’s Critical Success Factors

The second in a series on improving your standing with your distributors In our last article (Winning Distributor Attention), we began a journey of discussing the importance of and challenges in understanding your distributor in order to better address their needs while getting what you want from them as a growing winery. The first critical […]

Direct to Consumer Marketing & Small Producer Strategies for Success

Direct to Consumer Marketing & Small Producer Strategies for Success

One of our biggest learnings, and something we hear time and time again, is that winery owners and winemakers believe that if they make good wine, the rest will follow and they will achieve financial success.

Business Environment Perceptions of Wineries in the Sierra Foothills: A Call for a Comprehensive Study

Business Environment Perceptions of Wineries in the Sierra Foothills: A Call for a Comprehensive Study

Wineries and family business go hand-in-hand since most smaller wineries are family owned and operated.  As we know, not all wineries approach the industry in the same way and they are all at different stages of family business concerns. 

Harvest Is Coming. Are You Prepared?

Harvest Is Coming. Are You Prepared?

Here is my harvest checklist so you can rest easy Every year we all find ourselves in the same boat. We ramp up, try to mentally prepare for what is about to come, remember what we’ve done in years past and sometimes realize a bit too late that we may have forgotten something. Here are […]

Winning Distributor Attention

Winning Distributor Attention

There are over nine thousand wineries in the US selling countless brands. Pushing this ocean of product through the chaos of a quickly changing and ever-consolidating distribution network poses monumental challenges for all suppliers and distributors alike, even the largest and most-disciplined. For large suppliers, like in other categories, scale offers a major advantage because […]

Improving the Guest Experience in a Tasting Room Using Artful Display to Control Acoustics

Improving the Guest Experience in a Tasting Room Using Artful Display to Control Acoustics

Believe Everything You Hear! A quick search of the internet for information on the influence of sound on people’s sense of taste turns up countless studies examining this phenomenon and all come to a similar conclusion. Sound does, in fact, levy a significant influence on the taster’s palate. So, who should be most concerned with […]

Lost in Translation: Stay on Budget When Paying European Cooperages

Lost in Translation: Stay on Budget When Paying European Cooperages

Recent political developments in Europe have had a significant impact on the value of the Euro, with exchange rate volatility increasing the risk for wineries importing oak barrels for harvest.

5 Steps Businesses Can Take to Prepare for Wildfire Season

5 Steps Businesses Can Take to Prepare for Wildfire Season

As with any extreme weather event, wildfires have the potential to devastate businesses caught in the turmoil. But, like any other event, proper planning can mean the difference between business-as-usual and bust.

Napa Storytelling: Why So Serious? A Research Study

Napa Storytelling: Why So Serious? A Research Study

We all love a good story, and the wine business has long recognized the need of good stories to sell wine. Stories differentiate wineries in the stories plot, persona, and person.

Precision Agriculture – Mapping a Path to Success

Precision Agriculture – Mapping a Path to Success

The use of PA is an essential tool in sustainable farming practices and, in some instances, a valuable tool to achieve compliance with local or regional governmental regulations. The previous editorial also discussed the importance of collecting sound, reliable data as critical elements to successfully use PA in farming management.

Wine Packaging: Making the Packaging as Unique as the Wine

Wine Packaging: Making the Packaging as Unique as the Wine

A wine maker’s story and heritage is difficult to capture through a label or standard packaging. The true test for making a wine’s story and heritage come to life is to design a one-of-a-kind packaging that blends history and heritage. Most wine manufacturers place great emphasis on getting their labels just right. Their reasoning is […]

Selling Wine in the Tasting Room

Selling Wine in the Tasting Room

There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found wine that will make life more pleasant. And tasting room staffs should understand—wine sales is not a debate forum; everybody has different tastes and expectations. The visitor arrives with preconceived notions […]

How to Modernize Your Wine Brand Without Sacrificing Heritage

How to Modernize Your Wine Brand Without Sacrificing Heritage

There are more opportunities to drive relevancy with your wine brand than ever before, due in part to the fact that people are consuming it in record numbers.

The Tasting Room: Branding or Marketing

The Tasting Room: Branding or Marketing

In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a brand identity it is hard to market wine. We do not want to take this discussion into an esoteric direction, however, tasting rooms […]