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Wine Business Editorial

Napa Storytelling: Why So Serious? A Research Study

Napa Storytelling: Why So Serious? A Research Study

We all love a good story, and the wine business has long recognized the need of good stories to sell wine. Stories differentiate wineries in the stories plot, persona, and person.

Precision Agriculture – Mapping a Path to Success

Precision Agriculture – Mapping a Path to Success

The use of PA is an essential tool in sustainable farming practices and, in some instances, a valuable tool to achieve compliance with local or regional governmental regulations. The previous editorial also discussed the importance of collecting sound, reliable data as critical elements to successfully use PA in farming management.

Don’t Believe Everything You Think?

Don’t Believe Everything You Think?

Lately as I started some new projects, I have been thinking about whether or not I believe these projects are viable because I want them to be, or if I am just deluding myself, and they don’t have the merit that I think they have. It is typical of the human brain to validate the […]

Domestic Rosé Gaining Market Share from French

Domestic Rosé Gaining Market Share from French

The rosé trend still shows no sign of slowing with its third consecutive year with over fifty percent growth. According to Nielsen retail outlet data the rosé category grew 64% over the last twelve months, but unlike a year ago domestic rosé is now outpacing imports growing at 112% compared to 42.8% growth for French rosés. This marks a significant turnaround from a year ago when domestic producers were trailing overall category growth. However, French rosés continue to hold the dominant market share with 60% of the rosé category measured by dollar value.

By May 21, 2018 0 Comments Read More →
Adaptation and Innovation Keep Oldest Mid-Atlantic Wineries Thriving

Adaptation and Innovation Keep Oldest Mid-Atlantic Wineries Thriving

How long has Jerry Forest been in the wine business? So long, in fact, that he can remember when his three wines were called Red, White and Rosé. So long, indeed, that there were only a handful of wineries operating across Pennsylvania, from Bucks County near Philadelphia where he was located, across to Lake Erie.

By May 17, 2018 0 Comments Read More →
Make Your Websites More Personal

Make Your Websites More Personal

I have lately spent some time going through winery websites. I do this every few months to catch up on what wineries in different regions are up to. I have been amazed at how many wineries have no information on their owners and staff. I know that tasting room and other staff members may change […]

Top 10 DTC Sales Growth Practices

Top 10 DTC Sales Growth Practices

Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer sales. VinQuest 2018 Consumer Direct Wine Sales Report was created to help growth-oriented wineries succeed, utilizing this data.

By May 14, 2018 0 Comments Read More →
Improve Performance for Loyalty or Rewards Programs

Improve Performance for Loyalty or Rewards Programs

Most companies these days have rewards programs for loyal customers. Though how successful these programs are varies considerably from company to company. In April, I came across an interesting article concerning rewards programs on Marketing Profs by Samir Palnitkar. One thing that struck me was his assertion that consumers are enrolled in an average of […]

Considering Value and Strategy When Entering Wine Competitions

Considering Value and Strategy When Entering Wine Competitions

For small and large wineries alike, entering wines in a competition is a tried and true marketing tool. Get a medal, push out an email to your direct-to-consumer base telling them about the award, and give the info to your sales reps, and let them sell the product with its new, improved standing.

What I Learned at WSWA 75

What I Learned at WSWA 75

A lot!  A ton! A boatload!  Let me add some perspective. First – I learned how much sleep a human needs Second- I learned that a $12.00 coffee tastes the same as a $2.50 coffee Third- I learned that this event is the annual showcase of players and leaders in our space. If you are […]

Who Is Accessing Your Website?

Who Is Accessing Your Website?

The other day I was talking to a friend of mine. Rebecca, who owns Maximum Value Marketing. We have known each other for years and enjoy a good chat about all things marketing. We can talk about marketing the way winemakers can talk about their wines…that is in more detail than most people really want […]

Measure C Will Have Chilling Effect on Napa’s Agricultural Economy

Measure C Will Have Chilling Effect on Napa’s Agricultural Economy

Measure C, the “Napa County Watershed and Oak Woodland Protection Initiative,” is a deeply-flawed, confusing and anti-agricultural land use Initiative that will appear on the June ballot throughout Napa County.

Wine Packaging: Making the Packaging as Unique as the Wine

Wine Packaging: Making the Packaging as Unique as the Wine

A wine maker’s story and heritage is difficult to capture through a label or standard packaging. The true test for making a wine’s story and heritage come to life is to design a one-of-a-kind packaging that blends history and heritage. Most wine manufacturers place great emphasis on getting their labels just right. Their reasoning is […]

The Trouble with Wine Dinners – Straitjackets

The Trouble with Wine Dinners – Straitjackets

This will probably tick someone off in the hospitality trade, whether eatery or winery. As few nuggets of avuncular counsel go but misconstrued, this advice considers the prix fixe special wine dinner at your favorite leave the children at home restaurant.

Long-Time Napa Valley Vintners and Growers Enthusiastically Support Measure C

Long-Time Napa Valley Vintners and Growers Enthusiastically Support Measure C

Napa County is the wine-producing haven it is today because of forward-looking protections put in place by local leaders half a century ago. As we celebrate the 50th anniversary of Napa County’s Agricultural Preserve, which protects farming – including winemaking – as the highest and best use of most of the land on the valley floor, we feel a keen responsibility to protect this way of life for future generations.