Facebook  Twitter  Linked In  You Tube  GooglePlus  Pinterest

Tag: Barbara Barrielle

Consumer Behavior Data Now Accessible for Efficient Wine Marketing

Consumer Behavior Data Now Accessible for Efficient Wine Marketing

“The wine industry has been obfuscated by their data sources given the traditional three tier distribution system,” says Mabray. “Consumer behavior and the foundation of how consumers buy is not apparent to wineries, so we (Emetry) come in as kind of data miners, gather wells of data, clean them up, and put them in a data lake.”

By November 28, 2018 0 Comments Read More →
A Closure for Wines Committed to Quality and Sustainability

A Closure for Wines Committed to Quality and Sustainability

To call DIAM a cork company is tells only part of the story. The technology they have developed relies on the efficiency of natural cork as a closure, but works to eliminate the inconsistencies in natural cork that can lead to flaws in wine.

By November 26, 2018 0 Comments Read More →
A Combined Authentication and Marketing Solution for Wine and Spirits

A Combined Authentication and Marketing Solution for Wine and Spirits

The idea of Prosurix, a counterfeit detection software, came to long-time wine and spirits retailer Steve Glamuzina about four years ago when he heard about the counterfeiting of the famed Italian wine, Sassicaia, and rampant counterfeiting of other collectible and expensive wines.

By November 21, 2018 0 Comments Read More →
The Effect of Oak and Grape Tannins in the First Year of Aging

The Effect of Oak and Grape Tannins in the First Year of Aging

A former winemaker, Bertaccini is driven to experiment with wine additives and the products he presents to his clients. To this end, in 2015, he received a ton of excess Pinot Noir grapes from Lodi that winemaker George Natsis donated for a bench trial. The trial would test several different tannin additives on one base wine, a control plus four batches treated with the different tannins, and then consistently taste the five samples throughout the year after bottling.

By November 15, 2018 0 Comments Read More →
Jordan Winery’s Lisa Mattson, Rebuilding and Giving Back After the Wildfires

Jordan Winery’s Lisa Mattson, Rebuilding and Giving Back After the Wildfires

Lisa Mattson wasn’t home when the garage of her house in Fountaingrove burned during the October 2017 Sonoma County wildfires, but she returned from Spain to find a home so damaged that, although standing, she would not be able to live there for many months.

By October 22, 2018 0 Comments Read More →
Navigating the Changing Landscape of Wine Publicity

Navigating the Changing Landscape of Wine Publicity

Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality – or lack thereof – or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show? The wine is simply a player in the story.

By October 16, 2018 1 Comments Read More →
Napa Valley Vintners Encourage Other Groups to Join Their Fight to Relax Tied House Rules

Napa Valley Vintners Encourage Other Groups to Join Their Fight to Relax Tied House Rules

At the Napa Valley Vintners, Associate Director of Labor Relations Michelle Novi is already thinking about next steps after achieving a measurable victory over antiquated “Tied House” rules in today’s environment of social media marketing and communication.

By October 12, 2018 0 Comments Read More →
Raising a Wine Brand into the Highest Tiers of Luxury

Raising a Wine Brand into the Highest Tiers of Luxury

Eric Guerra is a man who understands that luxury brands must be marketed as such and has built his career in the wine industry by being one of the best at doing just that. When done right, the brand value becomes a constant, a given. There is little discussion of price; the wine is simply worth price you pay to buy it.

By September 20, 2018 0 Comments Read More →
Package Redesign Flipped Double Digit Decline to Growth

Package Redesign Flipped Double Digit Decline to Growth

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.

By August 29, 2018 3 Comments Read More →
A Gap on the Label – Building an AVA Reputation

A Gap on the Label – Building an AVA Reputation

Establishing an American Viticultural Area, or AVA, is a slog. The effort it takes to gain recognition for a bit of the earth that allows grapes to grow with a distinction that should warrant a “stamp” that screams quality, uniqueness and, yes, a higher price tag takes time, money, paperwork and then more time.

By July 23, 2018 0 Comments Read More →