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Tag: BevStrat

A Pathway to Success in the Three-Tier System for Small and Medium Brands

A Pathway to Success in the Three-Tier System for Small and Medium Brands

Rosen said, “through data and boots on the ground we support the independent brand, because frankly the distributor doesn’t have the time nor inclination.”

By November 27, 2018 1 Comments Read More →
Five Wine Businesses Recognized for Their Innovative Advances for the Wine Industry

Five Wine Businesses Recognized for Their Innovative Advances for the Wine Industry

Whether solving a problem or seizing an opportunity, these five wine industry suppliers used ingenuity and technology to develop innovative products and solutions for vineyards and wineries. They represent the vanguard of product and service innovation that is essential for the advancement and prosperity of the wine industry. The winners of Wine Industry Network’s seventh […]

By November 20, 2018 0 Comments Read More →
The Holidays Are Distributor Merger Time

The Holidays Are Distributor Merger Time

For the last several years many things have been on repeat during the valued Holiday Sales Selling Season for adult beverage. I am late to my son’s birthday dinner because he had the nerve to be born during OND and I am working for clients. Clients’ sales begin a “hockey stick” like sales spike. Large […]

By October 16, 2018 0 Comments Read More →
Is Your Brand Built for Expansion?

Is Your Brand Built for Expansion?

In America we love growth. We love multiples. We love sequels. No one needed a Rocky VI. We did not need a Disneyland in Paris. We did not need ALL the flavors of Pinnacle Vodka because no one is craving whip cream flavored vodka. When a brand comes to BevStrat, whether it be wine, beer […]

By October 2, 2018 0 Comments Read More →
The Booze Business Is All About Perception!

The Booze Business Is All About Perception!

Often times when I fly, and I fly very often, I am very grateful for the 3 or 4 hours I get without Wi-Fi. I get time to decompress, think and free the mind of the clutter than often comes from being 100% connected 100% of the time. Today we are off to Los Angeles, to meet a client, […]

By September 24, 2018 0 Comments Read More →
The Perfect Winemaker

The Perfect Winemaker

When I was a child there was a movie filmed in my local area caller Weird Science. It was about two kids that designed the “perfect” woman for them to achieve their high school goal of popularity. She was, at the time historically, what the embodiment was of the ideal female and also a robot. […]

By September 11, 2018 0 Comments Read More →
Think About Your Brand Rep as a Shared Service to Launch Your Sales

Think About Your Brand Rep as a Shared Service to Launch Your Sales

In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective phone(s). We use these services because buying a car and having a driver is more expensive than Uber. We use these services because using Handy is cheaper and more effective than having a […]

Anatomy of a Brand Launch

Anatomy of a Brand Launch

Our team is in Los Angeles this week to launch an Australian beer brand called 4 Pines. This is the 2nd largest brewer in Australia and was recently purchased by Anheuser Busch. Our whole team has worked on the USA strategy for months and months with this client. We have devoted hundreds of man hours […]

Booze Business á la Carte Style

Booze Business á la Carte Style

The Advantage Goes to the Brands I have been at this game for a long time. I have gone from retail big box CEO, to Managing Director at PwC in Wine, to Trade Marketing at Anheuser Busch, and some minor stops along the way. When I came up in the business, spoken like it was […]

By February 7, 2018 0 Comments Read More →
Top 5 Happenings for Adult Bev in 2018

Top 5 Happenings for Adult Bev in 2018

Merry Christmas, Happy Chanukah, Happy New Year, and if I have missed your specific holiday, please celebrate that as well. We are at the end of the year and now, it is time to look forward. The only real business happening now is at the retail level and the rest of us are planning for […]

By December 12, 2017 0 Comments Read More →
A Pathway to Wholesale Success for the Small Producer

A Pathway to Wholesale Success for the Small Producer

“There is an inherent David and Goliath dynamic in three-tier distribution,” says Brian Rosen, owner of BevStrat. “It is skewed toward the top 300 brands globally, and the top five distributors focus on these brands, through which 98.4% of all wine, beer, and alcohol is sold.”

By September 25, 2017 0 Comments Read More →
If You Don’t Want to Invest in the Market, There Will Be No Success in the Market. Guarantee It!

If You Don’t Want to Invest in the Market, There Will Be No Success in the Market. Guarantee It!

We at BevStrat get calls all day from suppliers and importers that want support in the market. They want selling support, marketing support, and distributor and market management. That is wonderful, all of it, and thank you for the calls. The conversation takes a different turn when we talk fees, expectations, and goals. The US […]

By September 15, 2017 0 Comments Read More →
BevStrat, The Beverage Industries’ Trusted Selling, Strategy and Sales Arm, Just Added It’s 100th Brand to It’s Portfolio

BevStrat, The Beverage Industries’ Trusted Selling, Strategy and Sales Arm, Just Added It’s 100th Brand to It’s Portfolio

At a time when distributor sales teams are fully taxed, BevStrat has over 200 people on the ground to sell, market and support the small to mid-sized brand in over 22 states NEW YORK, AUGUST 28, 2017 – BevStrat, the beverage industries trusted selling, strategy and sales arm just added it’s 100th brand for USA selling […]

The Independent Sales Force

The Independent Sales Force

Happy Fourth of July to all my readers. If you are a retailer the big push has come and gone and now comes the ‘dog days’ of summer. If you are a distributor you are now releasing your teams for a needed vacation before the busy season, and if you are a producer – you […]