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Tag: Brand

How to Create a National On-Premise Wine Brand

How to Create a National On-Premise Wine Brand

From prep to pitching to programs, here’s what you need to know Creating a national on-premise wine brand requires a fundamentally different mindset from creating a national off-premise wine brand. The off-premise side of the market is all about product, price and performance. In contrast, the on-premise side of the market is all about relationships, […]

Social Media and Wine…Do They Blend?

Social Media and Wine…Do They Blend?

Do you need to get your winery, brand, or business involved in Social Media just because everyone else is? The better questions to ask are: How do I find out what is being said about us online and how can we use this new channel to build relationships that are going to strengthen our brand? […]

By August 5, 2010 0 Comments Read More →