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Tag: Brian Rosen

Diving Head First into the Booze Business

Diving Head First into the Booze Business

Spring is springing and summer is not far behind. Backyard events, concerts, and all sorts of warm weather activities. including swimming. Currently I am leaving Miami having spent the last few days, seeing the market, visiting key accounts, and solidifying a chain deal. While at the pool this weekend, I saw the attached sign on […]

What I learned at VinExpo New York 2019

What I learned at VinExpo New York 2019

We came to VinExpoNY. We saw VinExpoNY. We left VinExpoNY. As usual it was filled to the brim with suppliers that are incredibly eager to sell into the USA. While visually less crowded then last year, it remains the North Easts best chance for a supplier to help propel their entry into the USA. Below […]

How the Booze Business Is Just Like the Oscars

How the Booze Business Is Just Like the Oscars

Like most of Earth I watched the Oscars last night. Beside the plausible deniability of a Bradly Cooper and Gaga relationship, there was something else that became clear to me. Amidst the multiple nominees and singular winners, it has occurred to me that the Oscars are very similar to the adult beverage business. Not the […]

By February 25, 2019 0 Comments Read More →
Off Premise and On-Premise Battle Royale

Off Premise and On-Premise Battle Royale

I have seen things. I have been on the front lines, and it was horrific. The fight was between budgets and brands. The fight was between trying to catch a buyer and having said buyer sneak out the backdoor or worse ignore the meeting. The fight was between parking lots, parking meters, brand bags with […]

By January 21, 2019 0 Comments Read More →
2019 Is the Year of the Independent Brand

2019 Is the Year of the Independent Brand

Happy New Year to all. We at BevStrat are so happy to put 2018 in the books. We feel that 2018 was the year that the convergence of sales teams, brands, distributors and importers all came together and said, “we can all do better” was the end of year rally cry. We like to think […]

By January 7, 2019 1 Comments Read More →
Top 5 Predictions for 2019

Top 5 Predictions for 2019

We are here again. Like clockwork, December comes and everyone in the adult beverage world looks backwards at their successes and failures, otherwise known as depletions, and then look forward in a hopeful way knowing that sales and marketing can always be better. For the last five years I have written a column of predictions […]

By December 12, 2018 1 Comments Read More →
A Pathway to Success in the Three-Tier System for Small and Medium Brands

A Pathway to Success in the Three-Tier System for Small and Medium Brands

Rosen said, “through data and boots on the ground we support the independent brand, because frankly the distributor doesn’t have the time nor inclination.”

By November 27, 2018 1 Comments Read More →
Game-On & Game-Over for the 2018 Selling Season

Game-On & Game-Over for the 2018 Selling Season

We at BevStrat hope that everybody had a wonderful holiday weekend that was filled with the ideal amount of family and inventory depletions. We, in my family, fell victim to the never-ending supply of wine, chocolate, turkey, political rhetoric and shopping. Needless to say, Monday is here, family has left and we collectively have 5 […]

By November 26, 2018 0 Comments Read More →
Wine Spectator Top 10 Does Not Represent the American Drinker

Wine Spectator Top 10 Does Not Represent the American Drinker

Like clockwork every November Wine Spectator publishes their Top 100 wine list. When I was a retailer this list made customers go crazy, they would scramble for the wines, and call every day from around America to see what we have in stock. As a retailer we did not like the list because: the list […]

By November 16, 2018 5 Comments Read More →
Bet on Yourself in the Booze Game

Bet on Yourself in the Booze Game

Musing from 30,000 feet flying from LA to Chicago. There are a few end-of-year comments that need to be made. I am coming back to Chicago after a brief 30 hours in LA working with two brands. For one brand the maker flew from the opposite coast and for the other the maker flew from […]

By November 6, 2018 0 Comments Read More →
30 Plus 30 Equals 30

30 Plus 30 Equals 30

I consider myself smart, just ask me :). I have been selling booze for nearly 30 years in all tiers of the business. One thing I am sure of is that in the 4th quarter 30 + 30 = 30. How can that be? Is that real math? Is that some common core bull? How […]

By October 29, 2018 0 Comments Read More →
The Holidays Are Distributor Merger Time

The Holidays Are Distributor Merger Time

For the last several years many things have been on repeat during the valued Holiday Sales Selling Season for adult beverage. I am late to my son’s birthday dinner because he had the nerve to be born during OND and I am working for clients. Clients’ sales begin a “hockey stick” like sales spike. Large […]

By October 16, 2018 0 Comments Read More →
Is Your Brand Built for Expansion?

Is Your Brand Built for Expansion?

In America we love growth. We love multiples. We love sequels. No one needed a Rocky VI. We did not need a Disneyland in Paris. We did not need ALL the flavors of Pinnacle Vodka because no one is craving whip cream flavored vodka. When a brand comes to BevStrat, whether it be wine, beer […]

By October 2, 2018 0 Comments Read More →
The Booze Business Is All About Perception!

The Booze Business Is All About Perception!

Often times when I fly, and I fly very often, I am very grateful for the 3 or 4 hours I get without Wi-Fi. I get time to decompress, think and free the mind of the clutter than often comes from being 100% connected 100% of the time. Today we are off to Los Angeles, to meet a client, […]

By September 24, 2018 0 Comments Read More →
The Perfect Winemaker

The Perfect Winemaker

When I was a child there was a movie filmed in my local area caller Weird Science. It was about two kids that designed the “perfect” woman for them to achieve their high school goal of popularity. She was, at the time historically, what the embodiment was of the ideal female and also a robot. […]

By September 11, 2018 0 Comments Read More →