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Tag: Brian Rosen

The Perfect Winemaker

The Perfect Winemaker

When I was a child there was a movie filmed in my local area caller Weird Science. It was about two kids that designed the “perfect” woman for them to achieve their high school goal of popularity. She was, at the time historically, what the embodiment was of the ideal female and also a robot. […]

By September 11, 2018 0 Comments Read More →
Why Makers Matter in the Sales Process

Why Makers Matter in the Sales Process

Currently I am 30,000 feet above California having just completed a whirlwind 20 hours in Los Angeles. Now our BevStrat team is heading back to New York do to the same. What is it that we did in LA? and are going to do again in New York. I wish it was a movie premier […]

By August 23, 2018 0 Comments Read More →
3rd Party Distribution Benefits

3rd Party Distribution Benefits

and why the option is a wonderful solution If you are a regular reader of my published writing you know that I am a fan of doing it different. I am a fan of pushing your brands to the independent retailer, a fan of selling into market with the market telling you how to price. […]

By August 15, 2018 0 Comments Read More →
Best Practices in Coming to America for Your Brand

Best Practices in Coming to America for Your Brand

Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the crazy characters in Harlem. In the movie it was portrayed as easy to come to the states and get what you want. In our world, the Adult Beverage world, it is not easy […]

5 Reasons Why Summer Is More Important Than Winter for Booze

5 Reasons Why Summer Is More Important Than Winter for Booze

You have read that correctly! Summer is more important than the winter season for selling. How can that be? Huh? Has Rosen lost his marbles? Well perhaps, but hear me out. When I was CEO of America’s largest wines stores, I always shared that 43% of our YEARLY sales happened after Halloween. Nearly half our […]

Think About Your Brand Rep as a Shared Service to Launch Your Sales

Think About Your Brand Rep as a Shared Service to Launch Your Sales

In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective phone(s). We use these services because buying a car and having a driver is more expensive than Uber. We use these services because using Handy is cheaper and more effective than having a […]

Weed Should Scare You!

Weed Should Scare You!

When I say weed should scare you I am not talking about You, the reader, I am speaking about the very basic, everyday, mundane, generic wine, beer, or spirit. Weed, the actual THC, is not scary at all to me. I can remember a few nights lounging in our suburban basement watching Pink Floyd, “The Wall,” […]

The Market Will Never Lie to You

The Market Will Never Lie to You

In our office, nearly every day, we get a pitch deck from the “next” Tito’s, Sophia, Yellow Tail, Estancia, Josh Cabernet, Fireball, Goose Island, Angels Envy, etc. Every- Single- Day. This is all positive as we are all entrepreneurs. We are all makers of something. if you are reading our regular column, and so many […]

Rosé Is a Price Game, Makers Are Impatient, Gig Selling Is Real and More Musings

Rosé Is a Price Game, Makers Are Impatient, Gig Selling Is Real and More Musings

Summer is here. Officially not yet, but the weather says different. Memorial Day has come and gone and all over America the summer booze season is upon us. Typing as I am flying to our NYC office a few story lines are emerging already. Rosé is hot but not sun hot. Still popular but not […]

Why We Love the Booze Business

Why We Love the Booze Business

It’s Friday morning, early, early Friday AM, I am sitting here in my office working away. Coaching our sales and strategy teams to finish the week strong. I know that many people are off from work, or off to the beach, either way there was an “off” in that sentence. Summer season is here, drinking […]

What I Learned at WSWA 75

What I Learned at WSWA 75

A lot!  A ton! A boatload!  Let me add some perspective. First – I learned how much sleep a human needs Second- I learned that a $12.00 coffee tastes the same as a $2.50 coffee Third- I learned that this event is the annual showcase of players and leaders in our space. If you are […]

Distributor Heaven: WSWA Is WYSIWYG

Distributor Heaven: WSWA Is WYSIWYG

Wine & Spirits Wholesalers of America is what you see is what you get Two weeks and counting! 14 days and the annual pilgrimage to Distributor Heaven will be upon us. We will descend on Vegas partially for the gaming. Perhaps for the NHL playoffs. Potentially for the legal weed or the topless pools. But, […]

Anatomy of a Brand Launch

Anatomy of a Brand Launch

Our team is in Los Angeles this week to launch an Australian beer brand called 4 Pines. This is the 2nd largest brewer in Australia and was recently purchased by Anheuser Busch. Our whole team has worked on the USA strategy for months and months with this client. We have devoted hundreds of man hours […]

The Suppliers Trip to the Promised Land!

The Suppliers Trip to the Promised Land!

There is a biblical event coming. There is a pilgrimage en route that happens once a year that can change your life forever. Yes, of course, it is Easter this Sunday and Good Friday a few days prior, but what I speak of is of the same ilk. Of course I am speaking about WSWA. […]

What We Learned at Vinexpo New York

What We Learned at Vinexpo New York

My love of New York is well documented. We office there, we employee there, we sell there, and we scoff at the pizza there. The notion that New Yorkers think the pizza is in the same ballpark as Chicago pizza is laughable, but I digress. We have been in NYC for VinExpo New York 2018! […]