Tag: Brian Rosen
The Death of Beverage Brokers
This will undoubtedly get some hate mail sent my way. What can you do? All good mainstays in business at some point die. Who...
The 5 Best Ways a Supplier Can Support Their Brand in...
We are in the throws on OND and a few things to note.
If you are not aware of what OND means, you might...
What Is the Supplier Obligation?
I have two kids. They are wonderful kids and like siblings, they argue about nearly everything. Who does what? Who is responsible for what...
A Pathway to Wholesale Success for the Small Producer
“There is an inherent David and Goliath dynamic in three-tier distribution,” says Brian Rosen, owner of BevStrat. “It is skewed toward the top 300 brands globally, and the top five distributors focus on these brands, through which 98.4% of all wine, beer, and alcohol is sold.”
Afternoon Brief, September 19
Wine Maven Kurniawan, Convicted of Fraud, Loses Bid for Freedom
The convicted Indonesian wine dealer Rudy Kurniawan on Monday failed to persuade a U.S. judge to set aside his 10-year prison term for counterfeiting an estimated $30 million of wine...
If You Don’t Want to Invest in the Market, There Will...
We at BevStrat get calls all day from suppliers and importers that want support in the market. They want selling support, marketing support, and...
What Does the #43 Mean to You?
We are in it now! We are post Labor Day season. Hopefully, post “on hold” list from the summer buying season. Post “the whole...
Who Needs a Sales Force?
The question is not rhetoric but rather a real question that we get asked all the time.
Real questions asked by real people, suppliers, and...
BevStrat, The Beverage Industries’ Trusted Selling, Strategy and Sales Arm, Just...
At a time when distributor sales teams are fully taxed, BevStrat has over 200 people on the ground to sell, market and support the...
Managing Your Beverage Sale Force
The hardest part of the adult beverage business is not making the product. There are trained distillers, brewers, and winemakers that can handle that. ...
The ABCD’s of Distributor Selling Logic
When I was in school, a challenging experience in and of itself, I was an A/B student. I may have some revisionist memory, but...
These Dog Days Are Opportunity Days for Holiday Sales
In the last 3 weeks I have traveled to Napa, NYC, Wisconsin, Chicago, Australia, Hawaii, LA, Phoenix and back to Chicago. I would love...
A Supplier Life Raft Is Available and Few Are Getting On...
Here we are today, nearly August 1, 2017. There are 22 weeks left in the year. The biggest purchase season is coming. Labor Day,...
The First 1000 Cases You Sell Will Not Be the Hardest!
That is not a typo. That is not a mistake. I encounter wine, spirit, and beer entrepreneurs all the time that lament that the...
Three Tier Selling Insanity…Again!
I have been writing on Linkedin, Wine Industry Advisor, Beverage Dynamics and elsewhere for nearly 8 years. Nothing I have written in my career has struck...
