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Tag: Chateau Petrus

Afternoon Brief, February 4

Afternoon Brief, February 4

Should You Ignore What Your Customers Want? The Great Winemakers Do: Among French wines, Château Pétrus is legendary. Consumers pay over $1,000 for a single bottle. Talking with Christian Moueix, the owner and long-time winemaker of Pétrus, Kellogg’s Gregory Carpenter asked an innocent question: When crafting a wine, how do you think about the consumer?

By February 4, 2019 0 Comments Read More →
Afternoon Brief, January 26

Afternoon Brief, January 26

Subscribe to the Afternoon Brief   Trending Story: U.S. Wine Tops $10-A-Bottle Average for First Time, Expert Says Consumer thirst for higher-quality wine has pushed the average bottle price in the U.S. into premium territory for the first time, and thats putting ever more supply and pricing pressure on wineries and growers making or wanting […]

By January 26, 2017 0 Comments Read More →