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Tag: Emetry

Afternoon Brief, January 15

Afternoon Brief, January 15

Buyers of BRAND Winery and Estate Vineyards Acquire a Gem on Famed Pritchard Hill: Jim Bean and Christine OSullivan are purchasing the BRAND winery and vineyards from owners Ed and Deb Fitts. The Brand estate is located atop Pritchard Hill, one of the most sought after locales in Napa Valley …

By January 15, 2019 0 Comments Read More →
Afternoon Brief, December 19

Afternoon Brief, December 19

3-Tier Wine Symposium Announced: The Wine Industry Network (WIN) today announced the launch of the 3-Tier Wine Symposium, a one-day intensive educational conference focused on how to best navigate the evolving and complicated world of distributor relations along with how to capitalize on the opportunities that still exist in the wholesale channel …

By December 19, 2018 0 Comments Read More →
Consumer Behavior Data Now Accessible for Efficient Wine Marketing

Consumer Behavior Data Now Accessible for Efficient Wine Marketing

“The wine industry has been obfuscated by their data sources given the traditional three tier distribution system,” says Mabray. “Consumer behavior and the foundation of how consumers buy is not apparent to wineries, so we (Emetry) come in as kind of data miners, gather wells of data, clean them up, and put them in a data lake.”

By November 28, 2018 0 Comments Read More →
Five Wine Businesses Recognized for Their Innovative Advances for the Wine Industry

Five Wine Businesses Recognized for Their Innovative Advances for the Wine Industry

Whether solving a problem or seizing an opportunity, these five wine industry suppliers used ingenuity and technology to develop innovative products and solutions for vineyards and wineries. They represent the vanguard of product and service innovation that is essential for the advancement and prosperity of the wine industry. The winners of Wine Industry Network’s seventh […]

By November 20, 2018 0 Comments Read More →
Afternoon Brief, November 19

Afternoon Brief, November 19

Harvard Spent $100 Million on Vineyards. Now It’s Fighting with the Neighbors: Four years ago, Harvard University bought an old cattle ranch in the foothills of the Sierra Madre Mountains. On an arid expanse north of Santa Barbara, California, the schools endowment set out to make money from a notoriously tricky business: vineyards …

By November 19, 2018 0 Comments Read More →
Making Big Data Work for Wine

Making Big Data Work for Wine

“Data doesn’t always tell the truth,” said Paul Mabray, CEO of Emetry in his opening remarks of the Wine Industry Data Summit, setting the tone for an inspirational series of talks about the challenges and opportunities the wine industry faces for using data to better understand and engage wine consumers in an effective and purposeful way.

By October 30, 2018 1 Comments Read More →
Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.

By October 18, 2018 0 Comments Read More →
Navigating the Changing Landscape of Wine Publicity

Navigating the Changing Landscape of Wine Publicity

Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality – or lack thereof – or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show? The wine is simply a player in the story.

By October 16, 2018 1 Comments Read More →
Afternoon Brief, October 15

Afternoon Brief, October 15

Wine Supply Is Hitting a Tipping Point: I’ve been pointing out the slowdown in the growth rate of consumer demand by volume for some time now. We are still growing, but the growth rate is slowing, particularly when looking at volume…

By October 15, 2018 0 Comments Read More →
Afternoon Brief, September 25th

Afternoon Brief, September 25th

Oregon Moves to Protect Wine From False Labels: Oregon pinot noir is so popular that some winemakers elsewhere are making false links to the states viticultural areas for their own wines, and might be breaking the law, experts testified Monday at a hearing at the Capitol…

By September 25, 2018 0 Comments Read More →
Emetry and Delectable Announce New Partnership to Bring Greater Consumer Insights to Wine Brands

Emetry and Delectable Announce New Partnership to Bring Greater Consumer Insights to Wine Brands

NAPA, CALIFORNIA, SEPTEMBER 2018. The Emetry team is excited to announce their first anchor data partnership, which is with Delectable, the leading social focused wine app that specializes in enabling consumers to rate, review and share their beverage experiences. The new partnership is aimed at driving improved business intelligence and consumer insights for enterprise wine […]

By September 25, 2018 0 Comments Read More →
Making the Most of Dwindling Customer Engagement Opportunities

Making the Most of Dwindling Customer Engagement Opportunities

The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct to consumer benchmark report.

By September 13, 2018 0 Comments Read More →
Package Redesign Flipped Double Digit Decline to Growth

Package Redesign Flipped Double Digit Decline to Growth

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.

By August 29, 2018 3 Comments Read More →
Key Advisor Ken Burbary Joins the Emetry Team to Lead Data and Product Strategy

Key Advisor Ken Burbary Joins the Emetry Team to Lead Data and Product Strategy

NAPA, CALIFORNIA MAY 2018. The Emetry team is excited to introduce the newest member of Emetry’s advisory board, Ken Burbary, a nationally recognized expert on digital marketing and digital marketing analytics. Ken will serve as a key pillar in leading the Emetry product and data strategy as they set the standard for the next generation […]