Saturday, March 23, 2019
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Tag: In Short Direct Marketing

Motivation Starts with You

There was an interesting article in while back in INC Magazine on motivating employees. The article contained a lot of sound advice. However, an...

Creating Unique Interactions

The best thing about working in hospitality is that we get to interact with different kinds of people all the time. If you don’t...

Words of Wisdom

On Monday March 4, 2019 I read a Facebook post from Tina Caputo. For many years Tina was the editor for Vineyard & Winery...

Searching for the Lost

If cases of wine were missing from your winery, would you start a search to find out what happened to them? Of course you...

What Your Guests Want From You?

The title of this blog, “What Your Guests Want From You,” is somewhat disingenuous. All businesses have many different types of customers, though in...

Customer Differentiation

As human beings we understand that in many ways we are all very much alike. We have the same basic needs for air, water,...

Afternoon Brief, December 19

3-Tier Wine Symposium Announced: The Wine Industry Network (WIN) today announced the launch of the 3-Tier Wine Symposium, a one-day intensive educational conference focused on how to best navigate the evolving and complicated world of distributor relations along with how to capitalize on the opportunities that still exist in the wholesale channel ...

More Tips to Boost Email Engagement

Last week’s blog contained ideas to bolster email engagement. This week’s blog offers more ideas that can help. Before we move forward with more...

Don’t Believe Everything You Think?

Lately as I started some new projects, I have been thinking about whether or not I believe these projects are viable because I want...

Make Your Websites More Personal

I have lately spent some time going through winery websites. I do this every few months to catch up on what wineries in different...

Improve Performance for Loyalty or Rewards Programs

Most companies these days have rewards programs for loyal customers. Though how successful these programs are varies considerably from company to company. In April,...

Be Different and Make It Count

Before we talk about what can make your brand and products stand out in the crowd, let’s start with why they need to. According...

Message for Wine Industry on Effective Marketing: “It’s Not All About...

Elizabeth “E” Slater may be small in stature (she’s 4’ 10”), but she packs a wallop of a message for the wine industry on...

Differentiation: Stand Out from the Crowd

I have been reading a lot of winery newsletters recently and have noticed that many of them are very similar to each other. Taking...

Preparing for the Future

A few weeks ago, Rob McMillan an EVP with Silicon Valley Bank and founder of their wine division wrote, as part of his blog...