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Tag: Laura Larson

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.

By October 18, 2018 0 Comments Read More →
Top 10 DTC Sales Growth Practices

Top 10 DTC Sales Growth Practices

Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer sales. VinQuest 2018 Consumer Direct Wine Sales Report was created to help growth-oriented wineries succeed, utilizing this data.

By May 14, 2018 0 Comments Read More →
Mystery Shoppers Visit Frank Family Vineyards

Mystery Shoppers Visit Frank Family Vineyards

Frank Family Vineyards is a popular family winery located on Larkmead Road on the south end of Calistoga. The winery has a long legacy in Napa as the original Larkmead property, where the original stone winery was built in 1884. It also gained fame as the home of Hanns Kornell where Champagne was produced in […]

By December 18, 2017 0 Comments Read More →
Afternoon Brief, September 26

Afternoon Brief, September 26

Harvest Fair Awards Gala Names Coveted Sweepstakes Winners: Family-owned wineries – both large and small – won the coveted sweepstakes awards Sunday at the Sonoma County Harvest Fair Awards Gala…

By September 26, 2016 0 Comments Read More →