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Tag: Millennials

Afternoon Brief, January 22

Afternoon Brief, January 22

Supreme Court’s Wine-Regulation Case Focuses on Protectionism:

By January 22, 2019 0 Comments Read More →
Afternoon Brief, January 18

Afternoon Brief, January 18

Amid Shift in Wine Consumer Demand, California Wine Country Cautioned to Prepare for Ample Grape Supply: The North Coast wine business on Thursday received another wake-up call about gathering storm clouds that could dampen consumer demand for premium wines and the grapes from which they’re made …

By January 18, 2019 0 Comments Read More →
Afternoon Brief, January 11

Afternoon Brief, January 11

Napa County Hits The Prisoner Winery with Code Violation Notice: Napa County has told the new The Prisoner winery to stop selling art, stop selling jellies and jams and stop offering food services that the county says are comparable to those found at a restaurant or café…

By January 11, 2019 0 Comments Read More →
Afternoon Brief, January 7

Afternoon Brief, January 7

Organic Grape Growing Harms Vineyard Soil, Says a Consumer Advocacy Group: According to the pro-science consumer advocacy group, American Council on Science and Health (ACSH), organic wine may not be good for the earth-or at the very least, it’s bad for the local vineyard soil…

Afternoon Brief, November 1

Afternoon Brief, November 1

Joe Wagner Responds to Copper Cane Controversy: Copper Cane founder Joe Wagner has largely stayed quiet and out of the press as controversy swirls around his using of Oregon place names on his wines. In early October, he agreed to a lengthy phone interview with Oregon Wine Press; what follows are excerpts from that conversation…

By November 1, 2018 0 Comments Read More →
Afternoon Brief, October 16

Afternoon Brief, October 16

Navigating the Changing Landscape of Wine Publicity: Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality – or lack thereof – or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show…

By October 16, 2018 0 Comments Read More →
Afternoon Brief, August 31

Afternoon Brief, August 31

Is Sonoma Reaching ‘Peak Wine’? : Wine industry growth has been a rocket for 20 years, its trend line drawn like a mountain incline on U.S. industry graphs. Since 1993, when 370 million gallons of wine were consumed in America, consumption has…

By August 31, 2018 0 Comments Read More →
Afternoon Brief, August 27

Afternoon Brief, August 27

Expanded 2018 WIN Expo Conference Stacked with Wine Business Experts: The 7th annual North Coast Wine Industry Expo (WIN Expo), the second largest wine industry trade show in North America, has bolstered the conference portion of its program this year to address the increasing complexity of issues facing the wine industry…

By August 27, 2018 0 Comments Read More →
Afternoon Brief, August 21

Afternoon Brief, August 21

California Gold Goes Global: According to Liv-ex, the wider world is waking up to California …

By August 21, 2018 0 Comments Read More →
Afternoon Brief, July 16

Afternoon Brief, July 16

French ministers’ plans to require bigger health warnings on bottles of wine have provoked a furious response from leading chateaux, which say the move would damage ‘the soul of France’ and turn wine into a ‘criminal product’…

By July 16, 2018 0 Comments Read More →
Afternoon Brief, July 11

Afternoon Brief, July 11

Hybrid grapes don’t get much love. France bans them in classified wines, except for Baco Noir in Armagnac distillation. Austria permits their use in the making and selling Uhudler wines in Sudburgenland but affords them the lowest labeling standard – Wein (formerly Tafelwein). In the United States, despite all the cold winters these grapes hardily endure, they dont always receive the warmest welcome among wine buyers…

By July 11, 2018 0 Comments Read More →
Atlas Wine Utilizes 4-Point Approach to Reach Millennial Wine Buyers

Atlas Wine Utilizes 4-Point Approach to Reach Millennial Wine Buyers

 (Napa, CA) – Atlas Wine Co.’s four-point approach to reaching millennial wine buyers is a combination of TRANSPARENCY, AUTHENTICITY, INNOVATION & FUN. Reaching the millennial market has been elusive for many industries, and it’s even more so for the wine industry. How can an industry whose processes and beliefs, which are steeped in tradition, communicate […]

Afternoon Brief, April 6

Afternoon Brief, April 6

Francis Ford Coppola Winery Acquires Silverwood Vineyard in Pine Mountain-Cloverdale Peak Appellation
The purchase includes the 13-acre Silverwood Vineyard, an ultra-premium Cabernet Sauvignon and Malbec producing vineyard whose fruit has contributed to Coppola’s highly-acclaimed flagship Archimedes wine for several vintages…

By April 6, 2017 0 Comments Read More →
Wines Millennials Want: Five Stand-Out Qualities Millennials Are Looking For

Wines Millennials Want: Five Stand-Out Qualities Millennials Are Looking For

If you want a sense of the enormous influence of millennials, just take a look at the stats. Millennials, the largest generation in America, are expected to spend 200 billion dollars in 2017. They account for 11.6 million households with kids, and they are the most ethnically and racially diverse American generation. Add some context to those numbers — more wine, beer, and spirits options exist now than ever before — and you come up with a positive yet daunting outlook. Millennials are eager to spend their money on wine brands they believe in, but they’re also our most spontaneous and engaged generation.

Millennials on How Their Generation Engages with Wine

Millennials on How Their Generation Engages with Wine

The millennial consumer continues to rise in prominence for the wine industry, but being able to identify the important trends and mediums to connect, engage, and build loyalty with them is a challenge for traditional wine marketers.

By September 27, 2016 0 Comments Read More →