Tag: Sonoma State University

Subscribe to the Afternoon Brief Trending Story: Man charged with $400,000 wine theft in California A cache of 350 cases of wine, with an estimated market value...

Rohnert Park, CA In response to numerous requests for curriculum that focuses on social media and mobile marketing  Sonoma State’s Wine Business Institute has...

  Trending Story: Big Wine tightened its grip on the U.S. market in 2013 Big Wine tightened its grip on the U.S market in 2013,...

Rohnert Park, CA Events and entertainment, both public and private, are an increasingly important vehicle wineries looking to create new customers and enhance relationships...

Trending Story: Burgundy winemakers go hi-tech in fight against hail Burgundy vineyards could soon be protected from devastating hail storms by technology that supporters say can...

Michael Yurch, recently of Sherry-Lehmann, will bring his expertise and perspective on the market to Sonoma State University during the Wine Retailing Seminar on...

Trending Story: Make way for the 2014 farm bill It is hard to believe, but the next farm bill may be less than 10 days away...

eWinery Solutions announces that they, along with Vintners' Alliance, will participate in a direct-to-consumer symposium hosted by Sonoma State University School of Business and...

Positive supplier relationships have always been important in the wine industry, but even more so during tough economic times. With increased global competition and pressure to reduce costs, wineries often scrutinize suppliers more closely to obtain better pricing. At the same time, long-standing relationships are also a primary consideration. So what factors really drive a winery’s decision in supplier selection?