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Tag: Virtual Vines

To Have and to Hold – Romancing Your Wine Club

To Have and to Hold – Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

By January 30, 2019 0 Comments Read More →
Talent and the Tasting Room- Building a High Performance Sales Culture

Talent and the Tasting Room- Building a High Performance Sales Culture

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]

By January 30, 2019 0 Comments Read More →
To Whom It Will Concern – Connecting Through Email Marketing

To Whom It Will Concern – Connecting Through Email Marketing

The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]

By January 30, 2019 0 Comments Read More →
The Digital Customer Journey- Make an Impact at Every Touchpoint

The Digital Customer Journey- Make an Impact at Every Touchpoint

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]

By January 28, 2019 0 Comments Read More →
DTC Sales WebTrack: The Host with the Most- Relationship Selling

DTC Sales WebTrack: The Host with the Most- Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

By January 21, 2019 0 Comments Read More →
The 80/20 Rule – How to Increase DTC Sales with Your Top Client Base

The 80/20 Rule – How to Increase DTC Sales with Your Top Client Base

In today’s fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]

By January 21, 2019 0 Comments Read More →
The Digital Customer Journey- Make an Impact at Every Touchpoint

The Digital Customer Journey- Make an Impact at Every Touchpoint

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]

By January 16, 2019 0 Comments Read More →
To Have and to Hold- Romancing Your Wine Club

To Have and to Hold- Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

By January 16, 2019 0 Comments Read More →
To Whom It Will Concern- Connecting through Email Marketing

To Whom It Will Concern- Connecting through Email Marketing

The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]

By January 9, 2019 0 Comments Read More →
Talent and the Tasting Room- Building a High Performance Sales Culture

Talent and the Tasting Room- Building a High Performance Sales Culture

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]

By January 9, 2019 0 Comments Read More →
The 80/20 Rule – How to Increase DTC Sales with Your Top Client Base

The 80/20 Rule – How to Increase DTC Sales with Your Top Client Base

In today’s fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]

By January 7, 2019 0 Comments Read More →
DTC Sales WebTrack: The Host with the Most- Relationship Selling

DTC Sales WebTrack: The Host with the Most- Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

By January 7, 2019 0 Comments Read More →
To Have and to Hold – Romancing Your Wine Club

To Have and to Hold – Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

By January 2, 2019 0 Comments Read More →
The Digital Customer Journey – Make an Impact at Every Touchpoint

The Digital Customer Journey – Make an Impact at Every Touchpoint

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]

By January 2, 2019 0 Comments Read More →
To Have and To Hold- Romancing Your Wine Club

To Have and To Hold- Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

By December 18, 2018 0 Comments Read More →