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Tag: Virtual Vines

To Whom it Will Concern- Connecting through Email Marketing

To Whom it Will Concern- Connecting through Email Marketing

The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]

Talent and the Tasting Room – Building a High Performance Sales Culture

Talent and the Tasting Room – Building a High Performance Sales Culture

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]

The 80/20 Rule- Maximize Returns Within Your Top Client Base

The 80/20 Rule- Maximize Returns Within Your Top Client Base

The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent based on seasonality, demographics and market trends. Wineries need to re-focus on building a strong foundation within the constructs of their existing customer base […]

To Have and To Hold- Romancing Your Wine Club

To Have and To Hold- Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

Make it Personal- Mastering the Digital Customer Experience

Make it Personal- Mastering the Digital Customer Experience

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]

Talent and the Tasting Room – Building a High Performance Sales Culture

Talent and the Tasting Room – Building a High Performance Sales Culture

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]

To Whom it Will Concern- Connecting through Email Marketing

To Whom it Will Concern- Connecting through Email Marketing

The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]

DTC Sales WebTrack: The Host with the Most- Relationship Selling

DTC Sales WebTrack: The Host with the Most- Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

Make it Personal- Mastering the Digital Customer Experience

Make it Personal- Mastering the Digital Customer Experience

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]

To Have and To Hold- Romancing Your Wine Club

To Have and To Hold- Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

The 80/20 Rule- Maximize Returns Within Your Top Client Base

The 80/20 Rule- Maximize Returns Within Your Top Client Base

The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent based on seasonality, demographics and market trends. Wineries need to re-focus on building a strong foundation within the constructs of their existing customer base […]

Talent and the Tasting Room – Building a High Performance Sales Culture

Talent and the Tasting Room – Building a High Performance Sales Culture

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]

The Host with the Most – Relationship Selling

The Host with the Most – Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

By June 25, 2018 0 Comments Read More →
The Host with the Most – Relationship Selling

The Host with the Most – Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

By June 13, 2018 0 Comments Read More →
The 80/20 Rule- Building A High Touch DTC Client Strategy

The 80/20 Rule- Building A High Touch DTC Client Strategy

The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best […]

By June 12, 2018 0 Comments Read More →