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Tag: Virtual Vines

The Host with the Most – Relationship Selling

The Host with the Most – Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

By June 25, 2018 0 Comments Read More →
The Host with the Most – Relationship Selling

The Host with the Most – Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

By June 13, 2018 0 Comments Read More →
The 80/20 Rule- Building A High Touch DTC Client Strategy

The 80/20 Rule- Building A High Touch DTC Client Strategy

The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best […]

By June 12, 2018 0 Comments Read More →
Talent and the Tasting Room- Building a High Performance Sales Culture

Talent and the Tasting Room- Building a High Performance Sales Culture

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how […]

The 80/20 Rule- Building A High Touch DTC Client Strategy

The 80/20 Rule- Building A High Touch DTC Client Strategy

The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best […]

Connecting through Email Marketing

Connecting through Email Marketing

he total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]

To Have and To Hold- Romancing Your Wine Club

To Have and To Hold- Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

Top 10 DTC Sales Growth Practices

Top 10 DTC Sales Growth Practices

Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer sales. VinQuest 2018 Consumer Direct Wine Sales Report was created to help growth-oriented wineries succeed, utilizing this data.

By May 14, 2018 0 Comments Read More →
Connecting through Email Marketing

Connecting through Email Marketing

he total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]

Talent and the Tasting Room- Building a High Performance Sales Culture

Talent and the Tasting Room- Building a High Performance Sales Culture

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how […]

To Have and To Hold- Romancing Your Wine Club

To Have and To Hold- Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

The 80/20 Rule- Building A High Touch DTC Client Strategy

The 80/20 Rule- Building A High Touch DTC Client Strategy

The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best […]

Connecting through Email Marketing

Connecting through Email Marketing

he total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success […]

Make it Personal- Mastering the Digital Customer Experience

Make it Personal- Mastering the Digital Customer Experience

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today […]

Make it Personal- Mastering the Digital Customer Experience

Make it Personal- Mastering the Digital Customer Experience

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today […]