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Tag: Virtual Vines

The 80/20 Rule: Maximize Returns Within Your Top Client Base

The 80/20 Rule: Maximize Returns Within Your Top Client Base

The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent based on seasonality, demographics and market trends. Wineries need to re-focus on building a strong foundation within the constructs of their existing customer base and […]

By October 29, 2018 0 Comments Read More →
DTC Sales WebTrack: The Host with the Most Relationship Selling

DTC Sales WebTrack: The Host with the Most Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

By October 29, 2018 0 Comments Read More →
To Whom It Will Concern: Connecting Through Email Marketing

To Whom It Will Concern: Connecting Through Email Marketing

The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]

By October 22, 2018 0 Comments Read More →
To Have and to Hold: Romancing Your Wine Club

To Have and to Hold: Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

By October 22, 2018 0 Comments Read More →
Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.

By October 18, 2018 0 Comments Read More →
Talent and the Tasting Room: Building a High Performance Sales Culture

Talent and the Tasting Room: Building a High Performance Sales Culture

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff.  Designed for hospitality and sales managers or business owners, this 90-minute live […]

By October 15, 2018 0 Comments Read More →
Make It Personal: Mastering the Digital Customer Experience

Make It Personal: Mastering the Digital Customer Experience

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]

By October 15, 2018 0 Comments Read More →
Talent and the Tasting Room: Building a High Performance Sales Culture

Talent and the Tasting Room: Building a High Performance Sales Culture

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff.  Designed for hospitality and sales managers or business owners, this 90-minute live […]

By September 26, 2018 0 Comments Read More →
DTC Sales WebTrack: The Host with the Most Relationship Selling

DTC Sales WebTrack: The Host with the Most Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

By September 24, 2018 0 Comments Read More →
To Whom It Will Concern: Connecting Through Email Marketing

To Whom It Will Concern: Connecting Through Email Marketing

The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]

By September 24, 2018 0 Comments Read More →
Mystery Shoppers Visit Starmont Winery

Mystery Shoppers Visit Starmont Winery

Strategically located on Highway 29 at the crossroads of Carneros and Napa Valley, Starmont Winery offers visitors a multifaceted approach to their wine tasting itineraries. Easily accessible from either direction, the modern facility and tasting room focuses on their small production, DTC wines, mostly grown on the surrounding 55 acre Carneros Estate. The region is well known for […]

By September 18, 2018 0 Comments Read More →
The 80/20 Rule: Maximize Returns Within Your Top Client Base

The 80/20 Rule: Maximize Returns Within Your Top Client Base

The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent based on seasonality, demographics and market trends. Wineries need to re-focus on building a strong foundation within the constructs of their existing customer base and […]

By September 18, 2018 0 Comments Read More →
To Have and to Hold: Romancing Your Wine Club

To Have and to Hold: Romancing Your Wine Club

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

By September 17, 2018 0 Comments Read More →
Make It Personal: Mastering the Digital Customer Experience

Make It Personal: Mastering the Digital Customer Experience

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]

By September 17, 2018 0 Comments Read More →
To Whom It Will Concern: Connecting Through Email Marketing

To Whom It Will Concern: Connecting Through Email Marketing

The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]

By September 11, 2018 0 Comments Read More →