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Tag: WISE Academy

2019 DTC Wine Symposium Sponsors to Preview New Products & Services

2019 DTC Wine Symposium Sponsors to Preview New Products & Services

Napa, CA, January 9, 2019 – The trade show at the 2019 Direct to Consumer Wine Symposium will feature an array of new products and services designed to help wineries succeed in the DTC marketplace. These will be revealed at the 12th annual summit, January 23-24, 2019, at the Hilton Concord Hotel in Concord, California. […]

Ask WISE Academy How to Grow Your DTC Business

Ask WISE Academy How to Grow Your DTC Business

Are you interested in growing your DTC Business? As DTC experts in the wine industry, WISE is here to offer you information on classes in your area, onsite training, mystery shopping and a host of other services to help you grow the biggest profit-margin of your business. From tasting room and wine club best practices, […]

By January 19, 2016 0 Comments Read More →
5 Tips for Designing Effective Incentive Compensation Programs

5 Tips for Designing Effective Incentive Compensation Programs

By WISE Academy Often we are asked about tasting room staff incentives for wineries and best practices for a program. An Incentive Compensation Program (ICP) is a tool used to motivate and compensate a sales professional to meet goals or metrics – over a specific period of time – to help achieve business goals. When well designed, […]

By September 30, 2015 0 Comments Read More →
Afternoon Brief, September 2

Afternoon Brief, September 2

Vintage Wine Estates Buys Napa’s Swanson Vineyards: Vintage Wine Estates has continued a recent winery-buying spree, announcing its purchase of Napa Valley’s Swanson Vineyards, a pioneer in California Merlot, this morning…

By September 2, 2015 0 Comments Read More →
The Value of a Wine Education

The Value of a Wine Education

By Elizabeth Hans McCrone “Wine education won’t necessarily sell wine, but it gives you a reference to sell wine.” So says Rick Toyota, the Director of Hospitality and Sales at Francis Ford Coppola Winery in Geyserville, California. Toyota is discussing the relatively recent emergence of degree and certificate programs offered to prepare people for a […]

By May 29, 2015 3 Comments Read More →
Expert Public Speaker Back to Coach in Wine Country

Expert Public Speaker Back to Coach in Wine Country

Napa, CA — March 3, 2015 – WISE Academy presents Mastering Public Speaking with course instructor Lynda Spillane in Napa on Monday, April 20 & 21; this course is part of the Leadership Series at WISE Academy, which focuses on building direct-to-consumer and leadership development in sales, marketing and management within the wine industry. In […]

Afternoon Brief, February 18

Afternoon Brief, February 18

A team of researchers from the Polytechnic University of Madrid and Spain’s Forest Research Center have proposed that certain wine flavors can be imparted by a special yeast, potentially saving winemakers barrels of money in savings…

By February 18, 2015 0 Comments Read More →
Find the Tools to Grow Your Boutique Wine Business at the Craft Beverage Expo

Find the Tools to Grow Your Boutique Wine Business at the Craft Beverage Expo

As a boutique label, you may be feeling more pressure as imports and big wineries try to dominate the retail shelves and push the craft wineries to the side. However, with a little creativity and knowledge about the latest marketing platforms that can connect wineries to new customers and turn them into label ambassadors, it […]

By April 21, 2014 0 Comments Read More →